--- title: "Excel Dryer vs Toto: Which is searched more?" description: "Is Excel Dryer or Toto more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hand dryer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/excel-dryer-vs-toto" publisher: "Brandwave" --- # Excel Dryer vs Toto: Which is searched more? Is Excel Dryer or Toto more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hand dryer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Excel Dryer and Toto - **Competitive set**: Hand dryer brands - **Market**: Global - **Month measured**: Sep 2026 - **Excel Dryer Share of Search**: 0.03% - **Toto Share of Search**: 0.01% ## Is Excel Dryer or Toto more popular in search? - In September 2026, Excel Dryer had more branded searches than Toto among hand dryer brands worldwide. Excel Dryer had about 2,300 branded searches, while Toto had 1,000. Excel Dryer made up 0.03% of all hand dryer brand searches we track, and Toto accounted for 0.01%. - Excel Dryer was ahead of Toto in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Excel Dryer’s share of searches among hand dryer brands worldwide moved from 0.04% to 0.03%, and its estimated monthly branded searches moved from 2.9K to 2.3K. - Across the 12 months ending September 2026, Toto’s share of searches among hand dryer brands worldwide held steady at 0.01%, and its estimated monthly branded searches held steady at 1K. ## Top hand dryer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Excel Dryer appeared in all four answers. Toto did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Excel Dryer | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Dyson | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Mitsubishi | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Toto | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about hand dryer brands - Asked ChatGPT "Which hand dryer brand should I buy?": 1. Excel Dryer, 2. Dyson, 3. Mitsubishi - Asked ChatGPT "What are the best hand dryer brands?": 1. Excel Dryer, 2. Dyson, 3. Mitsubishi - Asked ChatGPT "What's the best hand dryer brand for public washrooms?": 1. Excel Dryer, 2. Dyson - Searched Google, AI Overview "high speed hand dryer": 1. Excel Dryer Not named in any answer: Toto. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for hand dryer brands worldwide in September 2026? - Estimated monthly branded searches for Excel Dryer worldwide fell 20.7% over 12 measured months, from 2.9K to 2.3K in September 2026. ## Month by month | Month | Excel Dryer estimated searches | Excel Dryer Share of Search | Excel Dryer rank | Toto estimated searches | Toto Share of Search | Toto rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.9K | 0.04% | 3 | 1K | 0.01% | 4 | | Nov 2025 | 2.9K | 0.03% | 3 | 880 | <0.01% | 4 | | Dec 2025 | 2.5K | 0.03% | 3 | 1.3K | 0.02% | 4 | | Jan 2026 | 2.5K | 0.03% | 3 | 1.3K | 0.02% | 4 | | Feb 2026 | 2.5K | 0.04% | 3 | 1.3K | 0.02% | 4 | | Mar 2026 | 2.6K | 0.04% | 3 | 1K | 0.01% | 4 | | Apr 2026 | 2.3K | 0.03% | 3 | 880 | 0.01% | 4 | | May 2026 | 2.6K | 0.04% | 3 | 1K | 0.01% | 4 | | Jun 2026 | 2.3K | 0.04% | 3 | 1K | 0.02% | 4 | | Jul 2026 | 2.5K | 0.04% | 3 | 1K | 0.02% | 4 | | Aug 2026 | 2.3K | 0.03% | 3 | 1.3K | 0.02% | 4 | | Sep 2026 | 2.3K | 0.03% | 3 | 1K | 0.01% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Excel Dryer’s and Toto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Excel Dryer**: Measured on the search terms “excel dryer” and “xlerator”, summed into one figure. - **Toto**: Measured on the search term “toto hand dryer”. - [Excel Dryer profile](/demand/global-en/brands/excel-dryer) - [Toto profile](/demand/global-en/brands/toto) - [All hand dryer brands worldwide](/demand/global-en/categories/hand-dryer-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Excel Dryer or Toto more popular in search? In September 2026, Excel Dryer had more branded searches than Toto among hand dryer brands worldwide. Excel Dryer had about 2,300 branded searches, while Toto had 1,000. Excel Dryer made up 0.03% of all hand dryer brand searches we track, and Toto accounted for 0.01%. ## Cite this page Brandwave. "Excel Dryer vs Toto: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/excel-dryer-vs-toto This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/excel-dryer-vs-toto. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.