--- title: "Exacompta vs Staedtler: Which is more popular?" description: "Is Exacompta or Staedtler more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Stationery set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/exacompta-vs-staedtler" publisher: "Brandwave" --- # Exacompta vs Staedtler: Which is more popular? Is Exacompta or Staedtler more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Stationery set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Exacompta and Staedtler - **Competitive set**: Stationery - **Market**: Global - **Month measured**: Oct 2026 - **Exacompta Share of Search**: 1.5% - **Staedtler Share of Search**: 9.3% ## Is Exacompta or Staedtler more popular in search? - In October 2026, Staedtler had more branded searches than Exacompta among stationery worldwide. Staedtler had about 74,000 branded searches, while Exacompta had 12,100. Staedtler made up 9.3% of all stationery searches we track, and Exacompta accounted for 1.5%. - Staedtler was ahead of Exacompta in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Exacompta’s share of searches among stationery worldwide moved from 1.8% to 1.5%, and its estimated monthly branded searches moved from 14.8K to 12.1K. - Across the 12 months ending October 2026, Staedtler’s share of searches among stationery worldwide moved from 9% to 9.3%, and its estimated monthly branded searches held steady at 74K. ## Top stationery in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Staedtler was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Exacompta did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Muji | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Leuchtturm1917 | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Midori | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | BIC | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Staedtler | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Rhodia | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Moleskine | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sharpie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Paper Mate | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Exacompta | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about stationery - Asked ChatGPT "Which stationery should I buy?": named none of the brands we track - Asked ChatGPT "What are the best stationery brands?": 1. Muji, 2. Leuchtturm1917, 3. Midori, 4. Rhodia - Asked ChatGPT "What's the best stationery for school and office?": 1. BIC, 2. Staedtler, 3. Muji, 4. Leuchtturm1917 - Searched Google, AI Overview "stationery brands": 1. Muji, 2. Midori, 3. Rhodia, 4. Leuchtturm1917 - Searched Google, AI Overview "best stationery": 1. Muji Not named in any answer: Moleskine, Sharpie, Paper Mate and Exacompta. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for stationery worldwide in October 2026? - In October 2026, BIC overtook Staedtler to rank 4th among stationery worldwide, with 9.4% of the searches. - Estimated monthly branded searches for Exacompta worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in October 2026. ## How has branded search for Exacompta and Staedtler changed worldwide over the last 12 months? | Month | Exacompta estimated searches | Exacompta Share of Search | Exacompta rank | Staedtler estimated searches | Staedtler Share of Search | Staedtler rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 14.8K | 1.8% | 10 | 74K | 9% | 5 | | Dec 2025 | 12.1K | 1.3% | 10 | 74K | 8% | 5 | | Jan 2026 | 14.8K | 1.6% | 10 | 90.5K | 10% | 4 | | Feb 2026 | 12.1K | 1.8% | 10 | 74K | 11.2% | 4 | | Mar 2026 | 12.1K | 1.7% | 10 | 74K | 10.3% | 4 | | Apr 2026 | 9.9K | 1.5% | 10 | 60.5K | 9.3% | 4 | | May 2026 | 9.9K | 1.5% | 10 | 60.5K | 9.4% | 4 | | Jun 2026 | 12.1K | 2% | 10 | 60.5K | 10% | 4 | | Jul 2026 | 12.1K | 1.9% | 10 | 60.5K | 9.6% | 4 | | Aug 2026 | 14.8K | 1.8% | 10 | 74K | 9.1% | 5 | | Sep 2026 | 14.8K | 1.9% | 10 | 74K | 9.6% | 4 | | Oct 2026 | 12.1K | 1.5% | 10 | 74K | 9.3% | 5 | ## How are Exacompta’s and Staedtler’s branded searches counted? Brandwave collects information about searches that people make online using Exacompta’s and Staedtler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Exacompta**: Measured on the search term “exacompta”. - **Staedtler**: Measured on the search term “staedtler”. - [Exacompta profile](/demand/global-en/brands/exacompta) - [Staedtler profile](/demand/global-en/brands/staedtler) - [All stationery worldwide](/demand/global-en/categories/stationery): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Exacompta or Staedtler more popular in search? In October 2026, Staedtler had more branded searches than Exacompta among stationery worldwide. Staedtler had about 74,000 branded searches, while Exacompta had 12,100. Staedtler made up 9.3% of all stationery searches we track, and Exacompta accounted for 1.5%. ## Cite this page Brandwave. "Exacompta vs Staedtler: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/exacompta-vs-staedtler This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/exacompta-vs-staedtler. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.