--- title: "Exacompta vs Muji: Which is more popular?" description: "Is Exacompta or Muji more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Stationery set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/exacompta-vs-muji" publisher: "Brandwave" --- # Exacompta vs Muji: Which is more popular? Is Exacompta or Muji more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Stationery set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Exacompta and Muji - **Competitive set**: Stationery - **Market**: Global - **Month measured**: Oct 2026 - **Exacompta Share of Search**: 1.5% - **Muji Share of Search**: 7.6% ## Is Exacompta or Muji more popular in search? - In October 2026, Muji had more branded searches than Exacompta among stationery worldwide. Muji had about 60,500 branded searches, while Exacompta had 12,100. Muji made up 7.6% of all stationery searches we track, and Exacompta accounted for 1.5%. - Muji was ahead of Exacompta in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Exacompta’s share of searches among stationery worldwide moved from 1.8% to 1.5%, and its estimated monthly branded searches moved from 14.8K to 12.1K. - Across the 12 months ending October 2026, Muji’s share of searches among stationery worldwide moved from 9% to 7.6%, and its estimated monthly branded searches moved from 74K to 60.5K. ## Top stationery in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Muji was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Exacompta did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Muji | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Leuchtturm1917 | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Midori | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | BIC | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Staedtler | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Rhodia | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Moleskine | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sharpie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Paper Mate | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Exacompta | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about stationery - Asked ChatGPT "Which stationery should I buy?": named none of the brands we track - Asked ChatGPT "What are the best stationery brands?": 1. Muji, 2. Leuchtturm1917, 3. Midori, 4. Rhodia - Asked ChatGPT "What's the best stationery for school and office?": 1. BIC, 2. Staedtler, 3. Muji, 4. Leuchtturm1917 - Searched Google, AI Overview "stationery brands": 1. Muji, 2. Midori, 3. Rhodia, 4. Leuchtturm1917 - Searched Google, AI Overview "best stationery": 1. Muji Not named in any answer: Moleskine, Sharpie, Paper Mate and Exacompta. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for stationery worldwide in October 2026? - Estimated monthly branded searches for Exacompta worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in October 2026. - Estimated monthly branded searches for Muji worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in October 2026. ## How has branded search for Exacompta and Muji changed worldwide over the last 12 months? | Month | Exacompta estimated searches | Exacompta Share of Search | Exacompta rank | Muji estimated searches | Muji Share of Search | Muji rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 14.8K | 1.8% | 10 | 74K | 9% | 4 | | Dec 2025 | 12.1K | 1.3% | 10 | 74K | 8% | 4 | | Jan 2026 | 14.8K | 1.6% | 10 | 60.5K | 6.7% | 5 | | Feb 2026 | 12.1K | 1.8% | 10 | 49.5K | 7.5% | 6 | | Mar 2026 | 12.1K | 1.7% | 10 | 60.5K | 8.4% | 5 | | Apr 2026 | 9.9K | 1.5% | 10 | 49.5K | 7.6% | 6 | | May 2026 | 9.9K | 1.5% | 10 | 49.5K | 7.7% | 6 | | Jun 2026 | 12.1K | 2% | 10 | 49.5K | 8.2% | 5 | | Jul 2026 | 12.1K | 1.9% | 10 | 49.5K | 7.8% | 5 | | Aug 2026 | 14.8K | 1.8% | 10 | 74K | 9.1% | 4 | | Sep 2026 | 14.8K | 1.9% | 10 | 60.5K | 7.9% | 6 | | Oct 2026 | 12.1K | 1.5% | 10 | 60.5K | 7.6% | 6 | ## How are Exacompta’s and Muji’s branded searches counted? Brandwave collects information about searches that people make online using Exacompta’s and Muji’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Exacompta**: Measured on the search term “exacompta”. - **Muji**: Measured on the search term “muji pen”. - [Exacompta profile](/demand/global-en/brands/exacompta) - [Muji profile](/demand/global-en/brands/muji) - [All stationery worldwide](/demand/global-en/categories/stationery): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Exacompta or Muji more popular in search? In October 2026, Muji had more branded searches than Exacompta among stationery worldwide. Muji had about 60,500 branded searches, while Exacompta had 12,100. Muji made up 7.6% of all stationery searches we track, and Exacompta accounted for 1.5%. ## Cite this page Brandwave. "Exacompta vs Muji: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/exacompta-vs-muji This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/exacompta-vs-muji. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.