--- title: "Exacompta vs Moleskine: Which is more popular?" description: "Is Exacompta or Moleskine more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Stationery set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/exacompta-vs-moleskine" publisher: "Brandwave" --- # Exacompta vs Moleskine: Which is more popular? Is Exacompta or Moleskine more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Stationery set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Exacompta and Moleskine - **Competitive set**: Stationery - **Market**: Global - **Month measured**: Oct 2026 - **Exacompta Share of Search**: 1.5% - **Moleskine Share of Search**: 25.4% ## Is Exacompta or Moleskine more popular in search? - In October 2026, Moleskine had more branded searches than Exacompta among stationery worldwide. Moleskine had about 201,000 branded searches, while Exacompta had 12,100. Moleskine made up 25.4% of all stationery searches we track, and Exacompta accounted for 1.5%. - Moleskine was ahead of Exacompta in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Exacompta’s share of searches among stationery worldwide moved from 1.8% to 1.5%, and its estimated monthly branded searches moved from 14.8K to 12.1K. - Across the 12 months ending October 2026, Moleskine’s share of searches among stationery worldwide moved from 30% to 25.4%, and its estimated monthly branded searches moved from 246K to 201K. ## Top stationery in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Exacompta nor Moleskine showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Muji | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Leuchtturm1917 | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Midori | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | BIC | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Staedtler | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Rhodia | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Moleskine | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sharpie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Paper Mate | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Exacompta | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about stationery - Asked ChatGPT "Which stationery should I buy?": named none of the brands we track - Asked ChatGPT "What are the best stationery brands?": 1. Muji, 2. Leuchtturm1917, 3. Midori, 4. Rhodia - Asked ChatGPT "What's the best stationery for school and office?": 1. BIC, 2. Staedtler, 3. Muji, 4. Leuchtturm1917 - Searched Google, AI Overview "stationery brands": 1. Muji, 2. Midori, 3. Rhodia, 4. Leuchtturm1917 - Searched Google, AI Overview "best stationery": 1. Muji Not named in any answer: Moleskine, Sharpie, Paper Mate and Exacompta. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for stationery worldwide in October 2026? - In October 2026, Moleskine lost share of searches among stationery worldwide, from 26.1% to 25.4%. - Estimated monthly branded searches for Exacompta worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in October 2026. ## How has branded search for Exacompta and Moleskine changed worldwide over the last 12 months? | Month | Exacompta estimated searches | Exacompta Share of Search | Exacompta rank | Moleskine estimated searches | Moleskine Share of Search | Moleskine rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 14.8K | 1.8% | 10 | 246K | 30% | 1 | | Dec 2025 | 12.1K | 1.3% | 10 | 301K | 32.4% | 1 | | Jan 2026 | 14.8K | 1.6% | 10 | 246K | 27.3% | 1 | | Feb 2026 | 12.1K | 1.8% | 10 | 165K | 24.9% | 1 | | Mar 2026 | 12.1K | 1.7% | 10 | 165K | 22.9% | 2 | | Apr 2026 | 9.9K | 1.5% | 10 | 165K | 25.2% | 1 | | May 2026 | 9.9K | 1.5% | 10 | 165K | 25.6% | 1 | | Jun 2026 | 12.1K | 2% | 10 | 165K | 27.2% | 1 | | Jul 2026 | 12.1K | 1.9% | 10 | 165K | 26% | 1 | | Aug 2026 | 14.8K | 1.8% | 10 | 201K | 24.8% | 1 | | Sep 2026 | 14.8K | 1.9% | 10 | 201K | 26.1% | 1 | | Oct 2026 | 12.1K | 1.5% | 10 | 201K | 25.4% | 1 | ## How are Exacompta’s and Moleskine’s branded searches counted? Brandwave collects information about searches that people make online using Exacompta’s and Moleskine’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Exacompta**: Measured on the search term “exacompta”. - **Moleskine**: Measured on the search term “moleskine”. - [Exacompta profile](/demand/global-en/brands/exacompta) - [Moleskine profile](/demand/global-en/brands/moleskine) - [All stationery worldwide](/demand/global-en/categories/stationery): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Exacompta or Moleskine more popular in search? In October 2026, Moleskine had more branded searches than Exacompta among stationery worldwide. Moleskine had about 201,000 branded searches, while Exacompta had 12,100. Moleskine made up 25.4% of all stationery searches we track, and Exacompta accounted for 1.5%. ## Cite this page Brandwave. "Exacompta vs Moleskine: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/exacompta-vs-moleskine This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/exacompta-vs-moleskine. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.