---
title: "Everything Branded vs Total Merchandise: Which is more popular by branded search?"
description: "Which is more popular in search, Everything Branded or Total Merchandise? Compare estimated monthly branded-search demand and Share of Search inside the Promotional products set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/everything-branded-vs-total-merchandise"
publisher: "Brandwave"
---

# Everything Branded vs Total Merchandise: Which is more popular by branded search?

Which is more popular in search, Everything Branded or Total Merchandise? Compare estimated monthly branded-search demand and Share of Search inside the Promotional products set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Everything Branded and Total Merchandise
- **Competitive set**: Promotional products
- **Market**: Global
- **Month measured**: Aug 2026
- **Everything Branded Share of Search**: 8.2%
- **Total Merchandise Share of Search**: 6.7%

## Which is more popular in search, Everything Branded or Total Merchandise?

- In August 2026, Everything Branded had more branded searches than Total Merchandise among promotional products worldwide. Everything Branded was estimated to have 5.4K branded searches compared to Total Merchandise’s 4.4K, and held an 8.2% Share of Search versus Total Merchandise’s 6.7%.
- Everything Branded was ahead of Total Merchandise in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Everything Branded’s estimated Share of Search among promotional products worldwide moved from 6.7% to 8.2%, and its estimated monthly branded searches held steady at 5.4K.
- Across the 11 months ending August 2026, Total Merchandise’s estimated Share of Search among promotional products worldwide held steady at 6.7%, and its estimated monthly branded searches moved from 5.4K to 4.4K.

## How did search popularity change for promotional products worldwide in August 2026?

- Estimated monthly branded searches for Total Merchandise worldwide fell 18.5% over 11 measured months, from 5.4K to 4.4K in August 2026.

## Month by month

| Month | Everything Branded estimated searches | Everything Branded Share of Search | Everything Branded rank | Total Merchandise estimated searches | Total Merchandise Share of Search | Total Merchandise rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 5.4K | 6.7% | 3 | 5.4K | 6.7% | 4 |
| Nov 2025 | 5.4K | 7.9% | 3 | 4.4K | 6.5% | 4 |
| Dec 2025 | 2.9K | 6.5% | 3 | 2.4K | 5.4% | 4 |
| Jan 2026 | 5.4K | 8.1% | 2 | 4.4K | 6.6% | 4 |
| Feb 2026 | 5.4K | 8.2% | 2 | 4.4K | 6.7% | 4 |
| Mar 2026 | 5.4K | 6.9% | 3 | 4.4K | 5.6% | 4 |
| Apr 2026 | 5.4K | 7% | 2 | 4.4K | 5.7% | 4 |
| May 2026 | 5.4K | 8.2% | 2 | 4.4K | 6.6% | 4 |
| Jun 2026 | 5.4K | 8.2% | 2 | 4.4K | 6.7% | 4 |
| Jul 2026 | 5.4K | 8.2% | 2 | 4.4K | 6.7% | 4 |
| Aug 2026 | 5.4K | 8.2% | 2 | 4.4K | 6.7% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Everything Branded’s and Total Merchandise’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Everything Branded**: Measured on the search term “everything branded”.
- **Total Merchandise**: Measured on the search term “total merchandise”.

- [Everything Branded profile](/demand/global-en/brands/everything-branded)
- [Total Merchandise profile](/demand/global-en/brands/total-merchandise)
- [All promotional products worldwide](/demand/global-en/categories/promotional-products): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Everything Branded or Total Merchandise?

In August 2026, Everything Branded had more branded searches than Total Merchandise among promotional products worldwide. Everything Branded was estimated to have 5.4K branded searches compared to Total Merchandise’s 4.4K, and held an 8.2% Share of Search versus Total Merchandise’s 6.7%.

## Cite this page

Brandwave. "Everything Branded vs Total Merchandise: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/everything-branded-vs-total-merchandise

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/everything-branded-vs-total-merchandise. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.