--- title: "Everlane vs Kotn: Which is searched more?" description: "Is Everlane or Kotn more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sustainable clothing brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/everlane-vs-kotn" publisher: "Brandwave" --- # Everlane vs Kotn: Which is searched more? Is Everlane or Kotn more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sustainable clothing brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Everlane and Kotn - **Competitive set**: Sustainable clothing brands - **Market**: Global - **Month measured**: Sep 2026 - **Everlane Share of Search**: 5.7% - **Kotn Share of Search**: 3.2% ## Is Everlane or Kotn more popular in search? - In September 2026, Everlane had more branded searches than Kotn among sustainable clothing brands worldwide. Everlane had about 246,000 branded searches, while Kotn had 135,000. Everlane made up 5.7% of all sustainable clothing brand searches we track, and Kotn accounted for 3.2%. - Everlane was ahead of Kotn in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Everlane’s share of searches among sustainable clothing brands worldwide moved from 8% to 5.7%, and its estimated monthly branded searches moved from 450K to 246K. - Across the 12 months ending September 2026, Kotn’s share of searches among sustainable clothing brands worldwide moved from 2% to 3.2%, and its estimated monthly branded searches moved from 110K to 135K. ## Top sustainable clothing brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Kotn was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Everlane was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Kotn was listed before Everlane in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Pact | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Patagonia | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Quince | 3rd | 1 of 3 | 1 of 1 | 2 of 4 | | Kotn | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | EILEEN FISHER | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Reformation | 6th | 2 of 3 | 1 of 1 | 3 of 4 | | Outerknown | 7th | 1 of 3 | 1 of 1 | 2 of 4 | | Girlfriend Collective | 8th | 1 of 3 | 0 of 1 | 1 of 4 | | Everlane | 9th | 1 of 3 | 0 of 1 | 1 of 4 | | tentree | 10th | 1 of 3 | 0 of 1 | 1 of 4 | | Armedangels | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Organic Basics | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Christy Dawn | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about sustainable clothing brands - Asked ChatGPT "Which sustainable clothing brands should I buy from?": 1. Patagonia, 2. Pact, 3. EILEEN FISHER, 4. Kotn, 5. Reformation, 6. tentree - Asked ChatGPT "What are the best sustainable clothing brands?": 1. Patagonia, 2. Pact, 3. Kotn, 4. EILEEN FISHER, 5. Reformation, 6. Girlfriend Collective, 7. Outerknown - Asked ChatGPT "Where can I buy affordable sustainable clothing?": 1. Quince, 2. Pact, 3. Kotn, 4. Everlane - Searched Google, AI Overview "sustainable clothing brands": 1. Pact, 2. Quince, 3. Patagonia, 4. Outerknown, 5. Reformation Not named in any answer: Armedangels, Organic Basics and Christy Dawn. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How did search popularity change for sustainable clothing brands worldwide in September 2026? - In September 2026, Armedangels overtook Reformation and 3 others to rank 4th among sustainable clothing brands worldwide, with 3.9% of the searches. - In September 2026, Everlane gained share of searches among sustainable clothing brands worldwide, from 4.7% to 5.7%. - Estimated monthly branded searches for Kotn worldwide rose 22.7% over 12 measured months, from 110K to 135K in September 2026. ## Month by month | Month | Everlane estimated searches | Everlane Share of Search | Everlane rank | Kotn estimated searches | Kotn Share of Search | Kotn rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 450K | 8% | 2 | 110K | 2% | 8 | | Nov 2025 | 550K | 8% | 2 | 110K | 1.6% | 8 | | Dec 2025 | 368K | 6.5% | 2 | 135K | 2.4% | 6 | | Jan 2026 | 368K | 6.6% | 2 | 90.5K | 1.6% | 8 | | Feb 2026 | 301K | 6.4% | 2 | 74K | 1.6% | 8 | | Mar 2026 | 368K | 7.3% | 2 | 110K | 2.2% | 8 | | Apr 2026 | 301K | 6.8% | 2 | 110K | 2.5% | 8 | | May 2026 | 550K | 11.4% | 2 | 135K | 2.8% | 8 | | Jun 2026 | 246K | 5.8% | 3 | 110K | 2.6% | 8 | | Jul 2026 | 201K | 4.8% | 3 | 135K | 3.2% | 7 | | Aug 2026 | 201K | 4.7% | 3 | 135K | 3.1% | 7 | | Sep 2026 | 246K | 5.7% | 3 | 135K | 3.2% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Everlane’s and Kotn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Everlane**: Measured on the search term “everlane”. - **Kotn**: Measured on the search term “kotn”. - [Everlane profile](/demand/global-en/brands/everlane) - [Kotn profile](/demand/global-en/brands/kotn) - [All sustainable clothing brands worldwide](/demand/global-en/categories/sustainable-clothing-brands): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Everlane or Kotn more popular in search? In September 2026, Everlane had more branded searches than Kotn among sustainable clothing brands worldwide. Everlane had about 246,000 branded searches, while Kotn had 135,000. Everlane made up 5.7% of all sustainable clothing brand searches we track, and Kotn accounted for 3.2%. ## Cite this page Brandwave. "Everlane vs Kotn: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/everlane-vs-kotn This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/everlane-vs-kotn. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.