---
title: "Evan Williams vs Jim Beam: Which is searched more?"
description: "Is Evan Williams or Jim Beam more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bourbon brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/evan-williams-vs-jim-beam"
publisher: "Brandwave"
---

# Evan Williams vs Jim Beam: Which is searched more?

Is Evan Williams or Jim Beam more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bourbon brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Evan Williams and Jim Beam
- **Competitive set**: Bourbon brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Evan Williams Share of Search**: 3.7%
- **Jim Beam Share of Search**: 22.3%

## Is Evan Williams or Jim Beam more popular in search?

- In September 2026, Jim Beam had more branded searches than Evan Williams among bourbon brands worldwide. Jim Beam had about 301,000 branded searches, while Evan Williams had 49,500. Jim Beam made up 22.3% of all bourbon brand searches we track, and Evan Williams accounted for 3.7%.
- Jim Beam was ahead of Evan Williams in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Evan Williams’ share of searches among bourbon brands worldwide moved from 4.1% to 3.7%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
- Across the 12 months ending September 2026, Jim Beam’s share of searches among bourbon brands worldwide moved from 20.5% to 22.3%, and its estimated monthly branded searches held steady at 301K.

## Top bourbon brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Evan Williams and Jim Beam were each mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Evan Williams and Jim Beam were each listed first in one of the two answers that named either.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Wild Turkey | 1st | 2 of 3 | 2 of 2 | 4 of 5 |
| Four Roses | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Buffalo Trace | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Maker's Mark | 4th | 2 of 3 | 2 of 2 | 4 of 5 |
| Woodford Reserve | 5th | 3 of 3 | 1 of 2 | 4 of 5 |
| Elijah Craig | 6th | 2 of 3 | 2 of 2 | 4 of 5 |
| Jim Beam | 7th | 0 of 3 | 1 of 2 | 1 of 5 |
| Evan Williams | 8th | 0 of 3 | 1 of 2 | 1 of 5 |
| Old Forester | 9th | 1 of 3 | 1 of 2 | 2 of 5 |
| Knob Creek | 10th | 1 of 3 | 1 of 2 | 2 of 5 |
| Blanton's | 11th | 0 of 3 | 2 of 2 | 2 of 5 |
| Eagle Rare | 11th | 0 of 3 | 1 of 2 | 1 of 5 |
| Basil Hayden | 13th | 1 of 3 | 0 of 2 | 1 of 5 |
| Bulleit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Angel's Envy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about bourbon brands

- Asked ChatGPT "Which bourbon should I buy?": 1. Wild Turkey, 2. Four Roses, 3. Woodford Reserve, 4. Elijah Craig
- Asked ChatGPT "What are the best bourbon brands?": 1. Wild Turkey, 2. Buffalo Trace, 3. Four Roses, 4. Woodford Reserve, 5. Maker's Mark, 6. Knob Creek, 7. Old Forester, 8. Elijah Craig
- Asked ChatGPT "What's a good bourbon for a beginner?": 1. Maker's Mark, 2. Buffalo Trace, 3. Woodford Reserve, 4. Four Roses, 5. Basil Hayden
- Searched Google, AI Overview "bourbon brands": 1. Buffalo Trace, 2. Jim Beam, 3. Wild Turkey, 4. Maker's Mark, 5. Four Roses, 6. Elijah Craig, 7. Eagle Rare, 8. Blanton's, 9. Knob Creek
- Searched Google, AI Overview "bourbon whiskey": 1. Wild Turkey, 2. Four Roses, 3. Maker's Mark, 4. Evan Williams, 5. Woodford Reserve, 6. Buffalo Trace, 7. Old Forester, 8. Elijah Craig, 9. Blanton's

Not named in any answer: Bulleit and Angel's Envy.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026.

## How did search popularity change for bourbon brands worldwide in September 2026?

- In September 2026, Evan Williams overtook Basil Hayden to rank 10th among bourbon brands worldwide, with 3.7% of the searches.
- In September 2026, Jim Beam lost share of searches among bourbon brands worldwide, from 22.9% to 22.3%.

## Month by month

| Month | Evan Williams estimated searches | Evan Williams Share of Search | Evan Williams rank | Jim Beam estimated searches | Jim Beam Share of Search | Jim Beam rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 60.5K | 4.1% | 10 | 301K | 20.5% | 1 |
| Nov 2025 | 74K | 4.6% | 9 | 301K | 18.8% | 1 |
| Dec 2025 | 74K | 2.9% | 11 | 673K | 26.7% | 1 |
| Jan 2026 | 60.5K | 4.1% | 10 | 301K | 20.5% | 1 |
| Feb 2026 | 49.5K | 3.8% | 10 | 368K | 28% | 1 |
| Mar 2026 | 60.5K | 4.8% | 10 | 246K | 19.6% | 1 |
| Apr 2026 | 60.5K | 4.9% | 9 | 246K | 20.1% | 1 |
| May 2026 | 49.5K | 3.6% | 10 | 246K | 17.7% | 1 |
| Jun 2026 | 40.5K | 3.2% | 12 | 246K | 19.5% | 1 |
| Jul 2026 | 40.5K | 3.4% | 11 | 246K | 20.5% | 1 |
| Aug 2026 | 40.5K | 3.1% | 11 | 301K | 22.9% | 1 |
| Sep 2026 | 49.5K | 3.7% | 10 | 301K | 22.3% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Evan Williams’ and Jim Beam’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Evan Williams**: Measured on the search term “evan williams”.
- **Jim Beam**: Measured on the search term “jim beam”.

- [Evan Williams profile](/demand/global-en/brands/evan-williams)
- [Jim Beam profile](/demand/global-en/brands/jim-beam)
- [All bourbon brands worldwide](/demand/global-en/categories/bourbon-brands): The set both shares are measured inside, 15 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Evan Williams or Jim Beam more popular in search?

In September 2026, Jim Beam had more branded searches than Evan Williams among bourbon brands worldwide. Jim Beam had about 301,000 branded searches, while Evan Williams had 49,500. Jim Beam made up 22.3% of all bourbon brand searches we track, and Evan Williams accounted for 3.7%.

## Cite this page

Brandwave. "Evan Williams vs Jim Beam: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/evan-williams-vs-jim-beam

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/evan-williams-vs-jim-beam. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.