--- title: "Evan Williams vs Four Roses: Which is searched more?" description: "Is Evan Williams or Four Roses more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bourbon brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/evan-williams-vs-four-roses" publisher: "Brandwave" --- # Evan Williams vs Four Roses: Which is searched more? Is Evan Williams or Four Roses more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bourbon brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Evan Williams and Four Roses - **Competitive set**: Bourbon brands - **Market**: Global - **Month measured**: Sep 2026 - **Evan Williams Share of Search**: 3.7% - **Four Roses Share of Search**: 3% ## Is Evan Williams or Four Roses more popular in search? - In September 2026, Evan Williams had more branded searches than Four Roses among bourbon brands worldwide. Evan Williams had about 49,500 branded searches, while Four Roses had 40,500. Evan Williams made up 3.7% of all bourbon brand searches we track, and Four Roses accounted for 3%. - The lead changed hands 2 times in the 12 months ending September 2026: Four Roses took it in June 2026, Evan Williams took it in September 2026. - Across the 12 months ending September 2026, Evan Williams’ share of searches among bourbon brands worldwide moved from 4.1% to 3.7%, and its estimated monthly branded searches moved from 60.5K to 49.5K. - Across the 12 months ending September 2026, Four Roses’ share of searches among bourbon brands worldwide moved from 2.8% to 3%, and its estimated monthly branded searches held steady at 40.5K. ## Top bourbon brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Four Roses appeared in all five answers. Evan Williams was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Four Roses was listed before Evan Williams in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Wild Turkey | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Four Roses | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Buffalo Trace | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Maker's Mark | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Woodford Reserve | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | Elijah Craig | 6th | 2 of 3 | 2 of 2 | 4 of 5 | | Jim Beam | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Evan Williams | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Old Forester | 9th | 1 of 3 | 1 of 2 | 2 of 5 | | Knob Creek | 10th | 1 of 3 | 1 of 2 | 2 of 5 | | Blanton's | 11th | 0 of 3 | 2 of 2 | 2 of 5 | | Eagle Rare | 11th | 0 of 3 | 1 of 2 | 1 of 5 | | Basil Hayden | 13th | 1 of 3 | 0 of 2 | 1 of 5 | | Bulleit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Angel's Envy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about bourbon brands - Asked ChatGPT "Which bourbon should I buy?": 1. Wild Turkey, 2. Four Roses, 3. Woodford Reserve, 4. Elijah Craig - Asked ChatGPT "What are the best bourbon brands?": 1. Wild Turkey, 2. Buffalo Trace, 3. Four Roses, 4. Woodford Reserve, 5. Maker's Mark, 6. Knob Creek, 7. Old Forester, 8. Elijah Craig - Asked ChatGPT "What's a good bourbon for a beginner?": 1. Maker's Mark, 2. Buffalo Trace, 3. Woodford Reserve, 4. Four Roses, 5. Basil Hayden - Searched Google, AI Overview "bourbon brands": 1. Buffalo Trace, 2. Jim Beam, 3. Wild Turkey, 4. Maker's Mark, 5. Four Roses, 6. Elijah Craig, 7. Eagle Rare, 8. Blanton's, 9. Knob Creek - Searched Google, AI Overview "bourbon whiskey": 1. Wild Turkey, 2. Four Roses, 3. Maker's Mark, 4. Evan Williams, 5. Woodford Reserve, 6. Buffalo Trace, 7. Old Forester, 8. Elijah Craig, 9. Blanton's Not named in any answer: Bulleit and Angel's Envy. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How did search popularity change for bourbon brands worldwide in September 2026? - In September 2026, Evan Williams overtook Basil Hayden to rank 10th among bourbon brands worldwide, with 3.7% of the searches. ## Month by month | Month | Evan Williams estimated searches | Evan Williams Share of Search | Evan Williams rank | Four Roses estimated searches | Four Roses Share of Search | Four Roses rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 4.1% | 10 | 40.5K | 2.8% | 12 | | Nov 2025 | 74K | 4.6% | 9 | 49.5K | 3.1% | 12 | | Dec 2025 | 74K | 2.9% | 11 | 74K | 2.9% | 12 | | Jan 2026 | 60.5K | 4.1% | 10 | 40.5K | 2.8% | 12 | | Feb 2026 | 49.5K | 3.8% | 10 | 40.5K | 3.1% | 12 | | Mar 2026 | 60.5K | 4.8% | 10 | 33.1K | 2.6% | 12 | | Apr 2026 | 60.5K | 4.9% | 9 | 33.1K | 2.7% | 12 | | May 2026 | 49.5K | 3.6% | 10 | 40.5K | 2.9% | 12 | | Jun 2026 | 40.5K | 3.2% | 12 | 49.5K | 3.9% | 10 | | Jul 2026 | 40.5K | 3.4% | 11 | 49.5K | 4.1% | 10 | | Aug 2026 | 40.5K | 3.1% | 11 | 40.5K | 3.1% | 12 | | Sep 2026 | 49.5K | 3.7% | 10 | 40.5K | 3% | 12 | ## How each brand is measured Brandwave collects information about searches that people make online using Evan Williams’ and Four Roses’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Evan Williams**: Measured on the search term “evan williams”. - **Four Roses**: Measured on the search term “four roses bourbon”. - [Evan Williams profile](/demand/global-en/brands/evan-williams) - [Four Roses profile](/demand/global-en/brands/four-roses) - [All bourbon brands worldwide](/demand/global-en/categories/bourbon-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Evan Williams or Four Roses more popular in search? In September 2026, Evan Williams had more branded searches than Four Roses among bourbon brands worldwide. Evan Williams had about 49,500 branded searches, while Four Roses had 40,500. Evan Williams made up 3.7% of all bourbon brand searches we track, and Four Roses accounted for 3%. ## Cite this page Brandwave. "Evan Williams vs Four Roses: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/evan-williams-vs-four-roses This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/evan-williams-vs-four-roses. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.