---
title: "Europcar vs Hertz: Which is more popular by branded search?"
description: "Which is more popular in search, Europcar or Hertz? Compare estimated monthly branded-search demand and Share of Search inside the Car rental brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/europcar-vs-hertz"
publisher: "Brandwave"
---

# Europcar vs Hertz: Which is more popular by branded search?

Which is more popular in search, Europcar or Hertz? Compare estimated monthly branded-search demand and Share of Search inside the Car rental brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Europcar and Hertz
- **Competitive set**: Car rental brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Europcar Share of Search**: 18%
- **Hertz Share of Search**: 27%

## Which is more popular in search, Europcar or Hertz?

- In August 2026, Hertz had more branded searches than Europcar among car rental brands worldwide. Hertz was estimated to have 2.7M branded searches compared to Europcar’s 1.8M, and held a 27% Share of Search versus Europcar’s 18%.
- Hertz was ahead of Europcar in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Europcar’s estimated Share of Search among car rental brands worldwide moved from 16.3% to 18%, and its estimated monthly branded searches moved from 1.5M to 1.8M.
- Across the 11 months ending August 2026, Hertz’s estimated Share of Search among car rental brands worldwide moved from 29.8% to 27%, and its estimated monthly branded searches held steady at 2.7M.

## How did search popularity change for car rental brands worldwide in August 2026?

- In August 2026, Europcar overtook Sixt to rank 3rd among car rental brands worldwide, at 18%.
- In August 2026, Hertz gained estimated Share of Search among car rental brands worldwide, from 26% to 27%.

## Month by month

| Month | Europcar estimated searches | Europcar Share of Search | Europcar rank | Hertz estimated searches | Hertz Share of Search | Hertz rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.5M | 16.3% | 3 | 2.7M | 29.8% | 1 |
| Nov 2025 | 1.2M | 14.3% | 5 | 2.7M | 32.2% | 1 |
| Dec 2025 | 1.2M | 13.9% | 5 | 2.7M | 31.2% | 1 |
| Jan 2026 | 1.5M | 16.7% | 3 | 2.7M | 30.5% | 1 |
| Feb 2026 | 1.2M | 14.7% | 4 | 2.7M | 33% | 1 |
| Mar 2026 | 1.5M | 14.1% | 4 | 3.4M | 31.5% | 1 |
| Apr 2026 | 1.5M | 15.7% | 4 | 2.7M | 28.7% | 1 |
| May 2026 | 1.5M | 15.7% | 4 | 2.7M | 28.7% | 1 |
| Jun 2026 | 1.8M | 18.6% | 3 | 2.7M | 27.8% | 1 |
| Jul 2026 | 1.8M | 17.3% | 4 | 2.7M | 26% | 1 |
| Aug 2026 | 1.8M | 18% | 3 | 2.7M | 27% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Europcar’s and Hertz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Europcar**: Measured on the search term “europcar”.
- **Hertz**: Measured on the search term “hertz”.

- [Europcar profile](/demand/global-en/brands/europcar)
- [Hertz profile](/demand/global-en/brands/hertz)
- [All car rental brands worldwide](/demand/global-en/categories/car-rental-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Europcar or Hertz?

In August 2026, Hertz had more branded searches than Europcar among car rental brands worldwide. Hertz was estimated to have 2.7M branded searches compared to Europcar’s 1.8M, and held a 27% Share of Search versus Europcar’s 18%.

## Cite this page

Brandwave. "Europcar vs Hertz: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/europcar-vs-hertz

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/europcar-vs-hertz. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.