--- title: "Euromonitor vs GWI: Which is searched more?" description: "Is Euromonitor or GWI more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Market research platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/euromonitor-vs-gwi" publisher: "Brandwave" --- # Euromonitor vs GWI: Which is searched more? Is Euromonitor or GWI more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Market research platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Euromonitor and GWI - **Competitive set**: Market research platforms - **Market**: Global - **Month measured**: Sep 2026 - **Euromonitor Share of Search**: 1.7% - **GWI Share of Search**: 1.4% ## Is Euromonitor or GWI more popular in search? - In September 2026, Euromonitor had more branded searches than GWI among market research platforms worldwide. Euromonitor had about 27,100 branded searches, while GWI had 22,200. Euromonitor made up 1.7% of all market research platform searches we track, and GWI accounted for 1.4%. - The lead changed hands 2 times in the 12 months ending September 2026: GWI took it in July 2026, Euromonitor took it in August 2026. - Across the 12 months ending September 2026, Euromonitor’s share of searches among market research platforms worldwide moved from 1.5% to 1.7%, and its estimated monthly branded searches moved from 33.1K to 27.1K. - Across the 12 months ending September 2026, GWI’s share of searches among market research platforms worldwide moved from 1% to 1.4%, and its estimated monthly branded searches held steady at 22.2K. ## Top market research platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, GWI was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Euromonitor was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. GWI was listed before Euromonitor in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Qualtrics | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | SurveyMonkey | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | GWI | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Attest | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Typeform | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Statista | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Similarweb | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Mintel | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Gartner | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Euromonitor | 10th | 1 of 3 | 0 of 2 | 1 of 5 | | IBISWorld | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about market research platforms - Asked ChatGPT "Which market research platform should I use?": 1. SurveyMonkey, 2. Qualtrics, 3. Statista, 4. Similarweb, 5. Gartner - Asked ChatGPT "What are the best market research platforms?": 1. Qualtrics, 2. SurveyMonkey, 3. Attest, 4. GWI, 5. Statista, 6. Similarweb, 7. Mintel, 8. Euromonitor - Asked ChatGPT "What's the best market research platform for survey insights?": 1. Qualtrics, 2. SurveyMonkey, 3. Typeform - Searched Google, AI Overview "market research platforms": 1. Qualtrics, 2. GWI, 3. Attest, 4. SurveyMonkey, 5. Typeform, 6. Statista - Searched Google, AI Overview "survey platform": 1. SurveyMonkey, 2. Typeform, 3. Qualtrics Not named in any answer: IBISWorld. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for market research platforms worldwide in September 2026? - Estimated monthly branded searches for Euromonitor worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026. ## Month by month | Month | Euromonitor estimated searches | Euromonitor Share of Search | Euromonitor rank | GWI estimated searches | GWI Share of Search | GWI rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 1.5% | 8 | 22.2K | 1% | 9 | | Nov 2025 | 33.1K | 1.6% | 7 | 22.2K | 1.1% | 9 | | Dec 2025 | 22.2K | 1.4% | 8 | 18.1K | 1.2% | 9 | | Jan 2026 | 27.1K | 1.5% | 8 | 22.2K | 1.2% | 9 | | Feb 2026 | 27.1K | 1.5% | 8 | 18.1K | 0.97% | 9 | | Mar 2026 | 33.1K | 1.4% | 8 | 22.2K | 0.96% | 9 | | Apr 2026 | 27.1K | 1.3% | 8 | 18.1K | 0.89% | 9 | | May 2026 | 22.2K | 1.3% | 8 | 18.1K | 1% | 9 | | Jun 2026 | 22.2K | 1.4% | 8 | 18.1K | 1.1% | 9 | | Jul 2026 | 18.1K | 1.3% | 9 | 22.2K | 1.5% | 7 | | Aug 2026 | 22.2K | 1.6% | 7 | 18.1K | 1.3% | 9 | | Sep 2026 | 27.1K | 1.7% | 7 | 22.2K | 1.4% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Euromonitor’s and GWI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Euromonitor**: Measured on the search term “euromonitor”. - **GWI**: Measured on the search term “gwi”. - [Euromonitor profile](/demand/global-en/brands/euromonitor) - [GWI profile](/demand/global-en/brands/gwi) - [All market research platforms worldwide](/demand/global-en/categories/market-research-platforms): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Euromonitor or GWI more popular in search? In September 2026, Euromonitor had more branded searches than GWI among market research platforms worldwide. Euromonitor had about 27,100 branded searches, while GWI had 22,200. Euromonitor made up 1.7% of all market research platform searches we track, and GWI accounted for 1.4%. ## Cite this page Brandwave. "Euromonitor vs GWI: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/euromonitor-vs-gwi This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/euromonitor-vs-gwi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.