---
title: "Eukanuba vs Hill's: Which is more popular by branded search?"
description: "Which is more popular in search, Eukanuba or Hill's? Compare estimated monthly branded-search demand and Share of Search inside the Pet food brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/eukanuba-vs-hills"
publisher: "Brandwave"
---

# Eukanuba vs Hill's: Which is more popular by branded search?

Which is more popular in search, Eukanuba or Hill's? Compare estimated monthly branded-search demand and Share of Search inside the Pet food brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Eukanuba and Hill's
- **Competitive set**: Pet food brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Eukanuba Share of Search**: 3%
- **Hill's Share of Search**: 33.7%

## Which is more popular in search, Eukanuba or Hill's?

- In August 2026, Hill's had more branded searches than Eukanuba among pet food brands worldwide. Hill's was estimated to have 450K branded searches compared to Eukanuba’s 40.5K, and held a 33.7% Share of Search versus Eukanuba’s 3%.
- Hill's was ahead of Eukanuba in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Eukanuba’s estimated Share of Search among pet food brands worldwide moved from 3.3% to 3%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
- Across the 11 months ending August 2026, Hill's’ estimated Share of Search among pet food brands worldwide moved from 37.1% to 33.7%, and its estimated monthly branded searches moved from 550K to 450K.

## How did search popularity change for pet food brands worldwide in August 2026?

- In August 2026, Hill's lost estimated Share of Search among pet food brands worldwide, from 37.1% to 33.7%.
- Estimated monthly branded searches for Eukanuba worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.

## Month by month

| Month | Eukanuba estimated searches | Eukanuba Share of Search | Eukanuba rank | Hill's estimated searches | Hill's Share of Search | Hill's rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 49.5K | 3.3% | 4 | 550K | 37.1% | 2 |
| Nov 2025 | 49.5K | 3.4% | 4 | 550K | 37.9% | 2 |
| Dec 2025 | 40.5K | 3.3% | 4 | 450K | 37% | 2 |
| Jan 2026 | 49.5K | 3.4% | 4 | 550K | 38% | 2 |
| Feb 2026 | 40.5K | 3.3% | 4 | 450K | 37.1% | 2 |
| Mar 2026 | 40.5K | 2.7% | 4 | 450K | 30.3% | 2 |
| Apr 2026 | 40.5K | 3.3% | 4 | 450K | 37% | 2 |
| May 2026 | 40.5K | 3.3% | 4 | 450K | 37% | 2 |
| Jun 2026 | 40.5K | 3.3% | 4 | 450K | 37.1% | 2 |
| Jul 2026 | 40.5K | 3.3% | 4 | 450K | 37.1% | 2 |
| Aug 2026 | 40.5K | 3% | 4 | 450K | 33.7% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Eukanuba’s and Hill's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Eukanuba**: Measured on the search term “eukanuba”.
- **Hill's**: Measured on the search term “hill's”.

- [Eukanuba profile](/demand/global-en/brands/eukanuba)
- [Hill's profile](/demand/global-en/brands/hills)
- [All pet food brands worldwide](/demand/global-en/categories/pet-food-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Eukanuba or Hill's?

In August 2026, Hill's had more branded searches than Eukanuba among pet food brands worldwide. Hill's was estimated to have 450K branded searches compared to Eukanuba’s 40.5K, and held a 33.7% Share of Search versus Eukanuba’s 3%.

## Cite this page

Brandwave. "Eukanuba vs Hill's: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/eukanuba-vs-hills

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/eukanuba-vs-hills. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.