--- title: "Eufy vs TP-Link: Which is more popular by branded search?" description: "Which is more popular in search, Eufy or TP-Link? Compare estimated monthly branded-search demand and Share of Search inside the Smart plug brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/eufy-vs-tp-link" publisher: "Brandwave" --- # Eufy vs TP-Link: Which is more popular by branded search? Which is more popular in search, Eufy or TP-Link? Compare estimated monthly branded-search demand and Share of Search inside the Smart plug brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Eufy and TP-Link - **Competitive set**: Smart plug brands - **Market**: Global - **Month measured**: Aug 2026 - **Eufy Share of Search**: 31.3% - **TP-Link Share of Search**: 61.5% ## Which is more popular in search, Eufy or TP-Link? - In August 2026, TP-Link had more branded searches than Eufy among smart plug brands worldwide. TP-Link was estimated to have 2M branded searches compared to Eufy’s 1M, and held a 61.5% Share of Search versus Eufy’s 31.3%. - TP-Link was ahead of Eufy in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Eufy’s estimated Share of Search among smart plug brands worldwide moved from 27.8% to 31.3%, and its estimated monthly branded searches moved from 986K to 1M. - Across the 11 months ending August 2026, TP-Link’s estimated Share of Search among smart plug brands worldwide moved from 65.2% to 61.5%, and its estimated monthly branded searches moved from 2.3M to 2M. ## How did search popularity change for smart plug brands worldwide in August 2026? - In August 2026, Eufy gained estimated Share of Search among smart plug brands worldwide, from 28.4% to 31.3%. - In August 2026, TP-Link lost estimated Share of Search among smart plug brands worldwide, from 64.4% to 61.5%. ## Month by month | Month | Eufy estimated searches | Eufy Share of Search | Eufy rank | TP-Link estimated searches | TP-Link Share of Search | TP-Link rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 986K | 27.8% | 2 | 2.3M | 65.2% | 1 | | Nov 2025 | 1.2M | 32.6% | 2 | 2.3M | 60.9% | 1 | | Dec 2025 | 1.1M | 30.2% | 2 | 2.3M | 63.2% | 1 | | Jan 2026 | 979K | 27.5% | 2 | 2.3M | 64.8% | 1 | | Feb 2026 | 802K | 27.2% | 2 | 1.9M | 64.5% | 1 | | Mar 2026 | 941K | 29.8% | 2 | 2M | 62.7% | 1 | | Apr 2026 | 843K | 27.8% | 2 | 2M | 64.4% | 1 | | May 2026 | 933K | 29.7% | 2 | 2M | 62.8% | 1 | | Jun 2026 | 975K | 31% | 2 | 2M | 62.9% | 1 | | Jul 2026 | 872K | 28.4% | 2 | 2M | 64.4% | 1 | | Aug 2026 | 1M | 31.3% | 2 | 2M | 61.5% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Eufy’s and TP-Link’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Eufy**: Measured on the search terms “camera eufy”, “eufy”, “eufy baby monitor”, “eufy breast pump”, “eufy cam”, “eufy com”, “eufy eufycam”, “eufy home security”, “eufy homebase”, “eufy omni”, “eufy robot vacuum”, “eufy robovac”, “eufy security”, “eufy security camera”, “eufy solo cam”, “eufy solocam”, “eufy vacuum”, “eufy vacuum cleaner”, “eufy video doorbell”, “eufy x10”, “eufycam”, “home security eufy”, “security camera eufy” and “vacuum cleaner eufy”, summed into one figure. - **TP-Link**: Measured on the search terms “router tp-link”, “tp link”, “tp link deco”, “tp link router”, “tp-link”, “tp-link com” and “tp-link wifi router”, summed into one figure. - [Eufy profile](/demand/global-en/brands/eufy) - [TP-Link profile](/demand/global-en/brands/tp-link) - [All smart plug brands worldwide](/demand/global-en/categories/smart-plug-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Eufy or TP-Link? In August 2026, TP-Link had more branded searches than Eufy among smart plug brands worldwide. TP-Link was estimated to have 2M branded searches compared to Eufy’s 1M, and held a 61.5% Share of Search versus Eufy’s 31.3%. ## Cite this page Brandwave. "Eufy vs TP-Link: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/eufy-vs-tp-link This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/eufy-vs-tp-link. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.