---
title: "Etsy vs Zazzle: Which is more popular by branded search?"
description: "Which is more popular in search, Etsy or Zazzle? Compare estimated monthly branded-search demand and Share of Search inside the Handmade and print marketplaces set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/etsy-vs-zazzle"
publisher: "Brandwave"
---

# Etsy vs Zazzle: Which is more popular by branded search?

Which is more popular in search, Etsy or Zazzle? Compare estimated monthly branded-search demand and Share of Search inside the Handmade and print marketplaces set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Etsy and Zazzle
- **Competitive set**: Handmade and print marketplaces
- **Market**: Global
- **Month measured**: Aug 2026
- **Etsy Share of Search**: 97.5%
- **Zazzle Share of Search**: 2.2%

## Which is more popular in search, Etsy or Zazzle?

- In August 2026, Etsy had more branded searches than Zazzle among handmade and print marketplaces worldwide. Etsy was estimated to have 20.4M branded searches compared to Zazzle’s 450K, and held a 97.5% Share of Search versus Zazzle’s 2.2%.
- Etsy was ahead of Zazzle in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Etsy’s estimated Share of Search among handmade and print marketplaces worldwide held steady at 97.5%, and its estimated monthly branded searches held steady at 20.4M.
- Across the 11 months ending August 2026, Zazzle’s estimated Share of Search among handmade and print marketplaces worldwide held steady at 2.2%, and its estimated monthly branded searches held steady at 450K.

## How did search popularity change for handmade and print marketplaces worldwide in August 2026?

Neither Etsy nor Zazzle moved beyond provider rounding among handmade and print marketplaces in Aug 2026.

## Month by month

| Month | Etsy estimated searches | Etsy Share of Search | Etsy rank | Zazzle estimated searches | Zazzle Share of Search | Zazzle rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 20.4M | 97.5% | 1 | 450K | 2.2% | 2 |
| Nov 2025 | 24.9M | 97.5% | 1 | 550K | 2.2% | 2 |
| Dec 2025 | 24.9M | 97.9% | 1 | 450K | 1.8% | 2 |
| Jan 2026 | 20.4M | 97.4% | 1 | 450K | 2.1% | 2 |
| Feb 2026 | 16.6M | 97% | 1 | 450K | 2.6% | 2 |
| Mar 2026 | 20.4M | 97% | 1 | 550K | 2.6% | 2 |
| Apr 2026 | 16.6M | 96.5% | 1 | 550K | 3.2% | 2 |
| May 2026 | 20.4M | 97.6% | 1 | 450K | 2.2% | 2 |
| Jun 2026 | 16.6M | 97.5% | 1 | 368K | 2.2% | 2 |
| Jul 2026 | 16.6M | 97.5% | 1 | 368K | 2.2% | 2 |
| Aug 2026 | 20.4M | 97.5% | 1 | 450K | 2.2% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Etsy’s and Zazzle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Etsy**: Measured on the search term “etsy”.
- **Zazzle**: Measured on the search term “zazzle”.

- [Etsy profile](/demand/global-en/brands/etsy)
- [Zazzle profile](/demand/global-en/brands/zazzle)
- [All handmade and print marketplaces worldwide](/demand/global-en/categories/handmade-marketplaces): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Etsy or Zazzle?

In August 2026, Etsy had more branded searches than Zazzle among handmade and print marketplaces worldwide. Etsy was estimated to have 20.4M branded searches compared to Zazzle’s 450K, and held a 97.5% Share of Search versus Zazzle’s 2.2%.

## Cite this page

Brandwave. "Etsy vs Zazzle: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/etsy-vs-zazzle

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/etsy-vs-zazzle. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.