--- title: "Etsy vs Uncommon Goods: Which is searched more?" description: "Is Etsy or Uncommon Goods more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Handmade and print marketplaces set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/etsy-vs-uncommon-goods" publisher: "Brandwave" --- # Etsy vs Uncommon Goods: Which is searched more? Is Etsy or Uncommon Goods more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Handmade and print marketplaces set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Etsy and Uncommon Goods - **Competitive set**: Handmade and print marketplaces - **Market**: Global - **Month measured**: Sep 2026 - **Etsy Share of Search**: 97.3% - **Uncommon Goods Share of Search**: 0.52% ## Is Etsy or Uncommon Goods more popular in search? - In September 2026, Etsy had more branded searches than Uncommon Goods among handmade and print marketplaces worldwide. Etsy had about 20.4 million branded searches, while Uncommon Goods had 110,000. Etsy made up 97.3% of all handmade and print marketplace searches we track, and Uncommon Goods accounted for 0.52%. - Etsy was ahead of Uncommon Goods in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Etsy’s share of searches among handmade and print marketplaces worldwide moved from 96.2% to 97.3%, and its estimated monthly branded searches held steady at 20.4M. - Across the 12 months ending September 2026, Uncommon Goods’ share of searches among handmade and print marketplaces worldwide moved from 1.2% to 0.52%, and its estimated monthly branded searches moved from 246K to 110K. ## Top handmade and print marketplaces in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Etsy appeared in all five answers. Uncommon Goods was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Etsy was listed before Uncommon Goods in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Etsy | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Amazon Handmade | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Uncommon Goods | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Goimagine | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Zazzle | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Society6 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about handmade and print marketplaces - Asked ChatGPT "Which handmade marketplace should I shop at?": 1. Etsy - Asked ChatGPT "What are the best handmade marketplaces?": 1. Etsy, 2. Goimagine, 3. Amazon Handmade - Asked ChatGPT "What's the best handmade marketplace for custom gifts for family?": 1. Etsy, 2. Uncommon Goods, 3. Amazon Handmade - Searched Google, AI Overview "handmade marketplaces": 1. Amazon Handmade, 2. Etsy - Searched Google, AI Overview "personalised gifts online": 1. Etsy Not named in any answer: Zazzle and Society6. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for handmade and print marketplaces worldwide in September 2026? - Estimated monthly branded searches for Uncommon Goods worldwide fell 55.3% over 12 measured months, from 246K to 110K in September 2026. ## Month by month | Month | Etsy estimated searches | Etsy Share of Search | Etsy rank | Uncommon Goods estimated searches | Uncommon Goods Share of Search | Uncommon Goods rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 20.4M | 96.2% | 1 | 246K | 1.2% | 3 | | Nov 2025 | 24.9M | 94.9% | 1 | 673K | 2.6% | 2 | | Dec 2025 | 24.9M | 94.7% | 1 | 823K | 3.1% | 2 | | Jan 2026 | 20.4M | 96.6% | 1 | 135K | 0.64% | 3 | | Feb 2026 | 16.6M | 96.3% | 1 | 90.5K | 0.52% | 3 | | Mar 2026 | 20.4M | 96.4% | 1 | 110K | 0.52% | 3 | | Apr 2026 | 16.6M | 95.5% | 1 | 135K | 0.78% | 3 | | May 2026 | 20.4M | 96.8% | 1 | 135K | 0.64% | 3 | | Jun 2026 | 16.6M | 96.7% | 1 | 110K | 0.64% | 3 | | Jul 2026 | 16.6M | 96.8% | 1 | 90.5K | 0.53% | 3 | | Aug 2026 | 20.4M | 97.3% | 1 | 90.5K | 0.43% | 3 | | Sep 2026 | 20.4M | 97.3% | 1 | 110K | 0.52% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Etsy’s and Uncommon Goods’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Etsy**: Measured on the search term “etsy”. - **Uncommon Goods**: Measured on the search term “uncommon goods”. - [Etsy profile](/demand/global-en/brands/etsy) - [Uncommon Goods profile](/demand/global-en/brands/uncommon-goods) - [All handmade and print marketplaces worldwide](/demand/global-en/categories/handmade-marketplaces): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Etsy or Uncommon Goods more popular in search? In September 2026, Etsy had more branded searches than Uncommon Goods among handmade and print marketplaces worldwide. Etsy had about 20.4 million branded searches, while Uncommon Goods had 110,000. Etsy made up 97.3% of all handmade and print marketplace searches we track, and Uncommon Goods accounted for 0.52%. ## Cite this page Brandwave. "Etsy vs Uncommon Goods: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/etsy-vs-uncommon-goods This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/etsy-vs-uncommon-goods. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.