---
title: "ETQ vs MasterControl: Which is more popular by branded search?"
description: "Which is more popular in search, ETQ or MasterControl? Compare estimated monthly branded-search demand and Share of Search inside the Quality management software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/etq-vs-mastercontrol"
publisher: "Brandwave"
---

# ETQ vs MasterControl: Which is more popular by branded search?

Which is more popular in search, ETQ or MasterControl? Compare estimated monthly branded-search demand and Share of Search inside the Quality management software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: ETQ and MasterControl
- **Competitive set**: Quality management software
- **Market**: Global
- **Month measured**: Aug 2026
- **ETQ Share of Search**: 32.9%
- **MasterControl Share of Search**: 32.9%

## Which is more popular in search, ETQ or MasterControl?

- In August 2026, ETQ and MasterControl were level on Share of Search among quality management software worldwide, with an estimated 14.8K branded searches each, at 32.9% estimated Share of Search each.
- The lead changed hands 2 times in the 11 months ending August 2026: MasterControl took it in January 2026, ETQ took it in March 2026.
- Across the 11 months ending August 2026, ETQ’s estimated Share of Search among quality management software worldwide moved from 34.1% to 32.9%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
- Across the 11 months ending August 2026, MasterControl’s estimated Share of Search among quality management software worldwide moved from 34.1% to 32.9%, and its estimated monthly branded searches moved from 18.1K to 14.8K.

## How did search popularity change for quality management software worldwide in August 2026?

- In August 2026, ETQ gained estimated Share of Search among quality management software worldwide, from 32.4% to 32.9%.
- In August 2026, MasterControl gained estimated Share of Search among quality management software worldwide, from 32.4% to 32.9%.

## Month by month

| Month | ETQ estimated searches | ETQ Share of Search | ETQ rank | MasterControl estimated searches | MasterControl Share of Search | MasterControl rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 18.1K | 34.1% | 1 | 18.1K | 34.1% | 2 |
| Nov 2025 | 22.2K | 41.8% | 1 | 14.8K | 27.9% | 2 |
| Dec 2025 | 18.1K | 38.7% | 1 | 14.8K | 31.6% | 2 |
| Jan 2026 | 14.8K | 30.2% | 2 | 18.1K | 36.9% | 1 |
| Feb 2026 | 14.8K | 31.7% | 1 | 14.8K | 31.7% | 2 |
| Mar 2026 | 18.1K | 34.4% | 1 | 14.8K | 28.1% | 2 |
| Apr 2026 | 14.8K | 31.7% | 1 | 14.8K | 31.7% | 2 |
| May 2026 | 18.1K | 36.9% | 1 | 14.8K | 30.2% | 2 |
| Jun 2026 | 18.1K | 36.9% | 1 | 14.8K | 30.2% | 2 |
| Jul 2026 | 14.8K | 32.4% | 1 | 14.8K | 32.4% | 2 |
| Aug 2026 | 14.8K | 32.9% | 1 | 14.8K | 32.9% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using ETQ’s and MasterControl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **ETQ**: Measured on the search term “etq”.
- **MasterControl**: Measured on the search term “mastercontrol”.

- [ETQ profile](/demand/global-en/brands/etq)
- [MasterControl profile](/demand/global-en/brands/mastercontrol)
- [All quality management software worldwide](/demand/global-en/categories/quality-management-software): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, ETQ or MasterControl?

In August 2026, ETQ and MasterControl were level on Share of Search among quality management software worldwide, with an estimated 14.8K branded searches each, at 32.9% estimated Share of Search each.

## Cite this page

Brandwave. "ETQ vs MasterControl: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/etq-vs-mastercontrol

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/etq-vs-mastercontrol. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.