--- title: "eToro vs Thinkorswim: Which is searched more?" description: "Is eToro or Thinkorswim more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online trading platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/etoro-vs-thinkorswim" publisher: "Brandwave" --- # eToro vs Thinkorswim: Which is searched more? Is eToro or Thinkorswim more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online trading platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: eToro and Thinkorswim - **Competitive set**: Online trading platforms - **Market**: Global - **Month measured**: Sep 2026 - **eToro Share of Search**: 1.9% - **Thinkorswim Share of Search**: 0.55% ## Is eToro or Thinkorswim more popular in search? - In September 2026, eToro had more branded searches than Thinkorswim among online trading platforms worldwide. eToro had about 471,000 branded searches, while Thinkorswim had 135,000. eToro made up 1.9% of all online trading platform searches we track, and Thinkorswim accounted for 0.55%. - eToro was ahead of Thinkorswim in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, eToro’s share of searches among online trading platforms worldwide moved from 3.3% to 1.9%, and its estimated monthly branded searches moved from 857K to 471K. - Across the 12 months ending September 2026, Thinkorswim’s share of searches among online trading platforms worldwide moved from 0.77% to 0.55%, and its estimated monthly branded searches moved from 201K to 135K. ## Top online trading platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Thinkorswim appeared in all five answers. eToro did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Interactive Brokers | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Robinhood | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Thinkorswim | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Webull | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | TradingView | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Trading 212 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | eToro | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | NinjaTrader | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Plus500 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | MetaTrader | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about online trading platforms - Asked ChatGPT "Which online trading platform should I use?": 1. Interactive Brokers, 2. Robinhood, 3. Thinkorswim - Asked ChatGPT "What are the best online trading platforms?": 1. Interactive Brokers, 2. Robinhood, 3. Webull, 4. Thinkorswim - Asked ChatGPT "What's the best online trading platform for active trading?": 1. Interactive Brokers, 2. Thinkorswim, 3. Robinhood - Searched Google, AI Overview "online trading platform": 1. Interactive Brokers, 2. Webull, 3. Robinhood, 4. Thinkorswim - Searched Google, AI Overview "best trading platform": 1. Interactive Brokers, 2. Robinhood, 3. Thinkorswim Not named in any answer: TradingView, Trading 212, eToro, NinjaTrader, Plus500 and MetaTrader. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for online trading platforms worldwide in September 2026? - In September 2026, eToro fell from 4th to 5th among online trading platforms worldwide. - Estimated monthly branded searches for Thinkorswim worldwide fell 32.8% over 12 measured months, from 201K to 135K in September 2026. ## Month by month | Month | eToro estimated searches | eToro Share of Search | eToro rank | Thinkorswim estimated searches | Thinkorswim Share of Search | Thinkorswim rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 857K | 3.3% | 3 | 201K | 0.77% | 9 | | Nov 2025 | 697K | 3.2% | 3 | 165K | 0.76% | 9 | | Dec 2025 | 576K | 2.7% | 4 | 135K | 0.64% | 9 | | Jan 2026 | 854K | 3.3% | 3 | 165K | 0.64% | 9 | | Feb 2026 | 700K | 2.8% | 3 | 135K | 0.54% | 9 | | Mar 2026 | 704K | 2.8% | 3 | 165K | 0.65% | 9 | | Apr 2026 | 579K | 2.7% | 4 | 165K | 0.77% | 9 | | May 2026 | 573K | 2.7% | 4 | 165K | 0.78% | 8 | | Jun 2026 | 572K | 2.3% | 4 | 165K | 0.66% | 8 | | Jul 2026 | 478K | 2% | 4 | 135K | 0.55% | 8 | | Aug 2026 | 472K | 1.9% | 4 | 165K | 0.66% | 8 | | Sep 2026 | 471K | 1.9% | 5 | 135K | 0.55% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using eToro’s and Thinkorswim’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **eToro**: Measured on the search terms “app etoro”, “etoro”, “etoro app”, “etoro broker”, “etoro cfd”, “etoro club”, “etoro copy trading”, “etoro crypto”, “etoro cryptos”, “etoro eu”, “etoro europe”, “etoro fees”, “etoro investing”, “etoro investment”, “etoro investors”, “etoro isa”, “etoro money”, “etoro platform” and “etoro trading”, summed into one figure. - **Thinkorswim**: Measured on the search term “thinkorswim”. - [eToro profile](/demand/global-en/brands/etoro) - [Thinkorswim profile](/demand/global-en/brands/thinkorswim) - [All online trading platforms worldwide](/demand/global-en/categories/online-trading-platforms): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is eToro or Thinkorswim more popular in search? In September 2026, eToro had more branded searches than Thinkorswim among online trading platforms worldwide. eToro had about 471,000 branded searches, while Thinkorswim had 135,000. eToro made up 1.9% of all online trading platform searches we track, and Thinkorswim accounted for 0.55%. ## Cite this page Brandwave. "eToro vs Thinkorswim: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/etoro-vs-thinkorswim This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/etoro-vs-thinkorswim. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.