---
title: "eToro vs Plus500: Which is searched more?"
description: "Which is more popular in search, eToro or Plus500? Compare estimated monthly branded-search demand and Share of Search inside the Online trading platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/etoro-vs-plus500"
publisher: "Brandwave"
---

# eToro vs Plus500: Which is searched more?

Which is more popular in search, eToro or Plus500? Compare estimated monthly branded-search demand and Share of Search inside the Online trading platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: eToro and Plus500
- **Competitive set**: Online trading platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **eToro Share of Search**: 11.5%
- **Plus500 Share of Search**: 0.07%

## Which is more popular in search, eToro or Plus500?

- In August 2026, eToro had more branded searches than Plus500 among online trading platforms worldwide. eToro was estimated to have 480K branded searches compared to Plus500’s 2.9K, and held an 11.5% Share of Search versus Plus500’s 0.07%.
- eToro was ahead of Plus500 in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, eToro’s estimated Share of Search among online trading platforms worldwide moved from 15.6% to 11.5%, and its estimated monthly branded searches moved from 868K to 480K.
- Across the 11 months ending August 2026, Plus500’s estimated Share of Search among online trading platforms worldwide moved from 0.04% to 0.07%, and its estimated monthly branded searches moved from 2.4K to 2.9K.

## How did search popularity change for online trading platforms worldwide in August 2026?

- In August 2026, eToro lost estimated Share of Search among online trading platforms worldwide, from 12.5% to 11.5%.
- Estimated monthly branded searches for Plus500 worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026.

## Month by month

| Month | eToro estimated searches | eToro Share of Search | eToro rank | Plus500 estimated searches | Plus500 Share of Search | Plus500 rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 868K | 15.6% | 3 | 2.4K | 0.04% | 6 |
| Nov 2025 | 705K | 14.3% | 3 | 1.9K | 0.04% | 6 |
| Dec 2025 | 584K | 13.8% | 4 | 2.4K | 0.06% | 6 |
| Jan 2026 | 864K | 16.8% | 3 | 3.6K | 0.07% | 6 |
| Feb 2026 | 708K | 15.5% | 3 | 2.9K | 0.06% | 6 |
| Mar 2026 | 712K | 14.8% | 3 | 3.6K | 0.07% | 6 |
| Apr 2026 | 587K | 13.1% | 4 | 2.4K | 0.05% | 6 |
| May 2026 | 580K | 13.4% | 4 | 2.4K | 0.06% | 6 |
| Jun 2026 | 578K | 12.8% | 4 | 2.4K | 0.05% | 6 |
| Jul 2026 | 485K | 12.5% | 4 | 2.4K | 0.06% | 6 |
| Aug 2026 | 480K | 11.5% | 4 | 2.9K | 0.07% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using eToro’s and Plus500’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **eToro**: Measured on the search terms “app etoro”, “etoro”, “etoro app”, “etoro australia”, “etoro broker”, “etoro cfd”, “etoro club”, “etoro copy trading”, “etoro crypto”, “etoro cryptos”, “etoro download”, “etoro eu”, “etoro europe”, “etoro fees”, “etoro investing”, “etoro investment”, “etoro investors”, “etoro isa”, “etoro money”, “etoro platform”, “etoro trading”, “etoro uk” and “etoro.com”, summed into one figure.
- **Plus500**: Measured on the search term “plus500 trading”.

- [eToro profile](/demand/global-en/brands/etoro)
- [Plus500 profile](/demand/global-en/brands/plus500)
- [All online trading platforms worldwide](/demand/global-en/categories/online-trading-platforms): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, eToro or Plus500?

In August 2026, eToro had more branded searches than Plus500 among online trading platforms worldwide. eToro was estimated to have 480K branded searches compared to Plus500’s 2.9K, and held an 11.5% Share of Search versus Plus500’s 0.07%.

## Cite this page

Brandwave. "eToro vs Plus500: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/etoro-vs-plus500

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/etoro-vs-plus500. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.