--- title: "eToro vs Freetrade: Which is more popular by branded search?" description: "Which is more popular in search, eToro or Freetrade? Compare estimated monthly branded-search demand and Share of Search inside the Retail investing and trading apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/etoro-vs-freetrade" publisher: "Brandwave" --- # eToro vs Freetrade: Which is more popular by branded search? Which is more popular in search, eToro or Freetrade? Compare estimated monthly branded-search demand and Share of Search inside the Retail investing and trading apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: eToro and Freetrade - **Competitive set**: Retail investing and trading apps - **Market**: Global - **Month measured**: Aug 2026 - **eToro Share of Search**: 9.1% - **Freetrade Share of Search**: 0.62% ## Which is more popular in search, eToro or Freetrade? - In August 2026, eToro had more branded searches than Freetrade among retail investing and trading apps worldwide. eToro was estimated to have 480K branded searches compared to Freetrade’s 32.7K, and held a 9.1% Share of Search versus Freetrade’s 0.62%. - eToro was ahead of Freetrade in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, eToro’s estimated Share of Search among retail investing and trading apps worldwide moved from 13.5% to 9.1%, and its estimated monthly branded searches moved from 868K to 480K. - Across the 11 months ending August 2026, Freetrade’s estimated Share of Search among retail investing and trading apps worldwide moved from 0.87% to 0.62%, and its estimated monthly branded searches moved from 56.1K to 32.7K. ## How did search popularity change for retail investing and trading apps worldwide in August 2026? - In August 2026, eToro lost estimated Share of Search among retail investing and trading apps worldwide, from 9.7% to 9.1%. - Estimated monthly branded searches for Freetrade worldwide fell 41.7% over 11 measured months, from 56.1K to 32.7K in August 2026. ## Month by month | Month | eToro estimated searches | eToro Share of Search | eToro rank | Freetrade estimated searches | Freetrade Share of Search | Freetrade rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 868K | 13.5% | 4 | 56.1K | 0.87% | 7 | | Nov 2025 | 705K | 12.5% | 4 | 45.7K | 0.81% | 7 | | Dec 2025 | 584K | 11.4% | 4 | 38.5K | 0.75% | 7 | | Jan 2026 | 864K | 13.8% | 4 | 69.6K | 1.1% | 7 | | Feb 2026 | 708K | 12% | 5 | 57.6K | 0.98% | 7 | | Mar 2026 | 712K | 10.5% | 5 | 57.9K | 0.85% | 7 | | Apr 2026 | 587K | 9.2% | 5 | 56.7K | 0.89% | 7 | | May 2026 | 580K | 10.7% | 5 | 46.1K | 0.85% | 7 | | Jun 2026 | 578K | 9.6% | 5 | 39.1K | 0.65% | 7 | | Jul 2026 | 485K | 9.7% | 5 | 26.9K | 0.54% | 7 | | Aug 2026 | 480K | 9.1% | 5 | 32.7K | 0.62% | 7 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using eToro’s and Freetrade’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **eToro**: Measured on the search terms “app etoro”, “eToro”, “etoro app”, “etoro australia”, “etoro broker”, “etoro cfd”, “etoro club”, “etoro copy trading”, “etoro crypto”, “etoro cryptos”, “etoro download”, “etoro eu”, “etoro europe”, “etoro fees”, “etoro investing”, “etoro investment”, “etoro investors”, “etoro isa”, “etoro money”, “etoro platform”, “etoro trading”, “etoro uk” and “etoro.com”, summed into one figure. - **Freetrade**: Measured on the search terms “Freetrade”, “freetrade app”, “freetrade investing”, “freetrade isa”, “freetrade sipp”, “freetrade stocks and shares isa”, “freetrade uk” and “freetrade uk app”, summed into one figure. - [eToro profile](/demand/global-en/brands/etoro) - [Freetrade profile](/demand/global-en/brands/freetrade) - [All retail investing and trading apps worldwide](/demand/global-en/categories/retail-investing-apps): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, eToro or Freetrade? In August 2026, eToro had more branded searches than Freetrade among retail investing and trading apps worldwide. eToro was estimated to have 480K branded searches compared to Freetrade’s 32.7K, and held a 9.1% Share of Search versus Freetrade’s 0.62%. ## Cite this page Brandwave. "eToro vs Freetrade: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/etoro-vs-freetrade This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/etoro-vs-freetrade. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.