--- title: "eToro vs Fidelity: Which is searched more?" description: "Is eToro or Fidelity more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Retail investing and trading apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/etoro-vs-fidelity-investments" publisher: "Brandwave" --- # eToro vs Fidelity: Which is searched more? Is eToro or Fidelity more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Retail investing and trading apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: eToro and Fidelity - **Competitive set**: Retail investing and trading apps - **Market**: Global - **Month measured**: Sep 2026 - **eToro Share of Search**: 5.2% - **Fidelity Share of Search**: 6.3% ## Is eToro or Fidelity more popular in search? - In September 2026, Fidelity had more branded searches than eToro among retail investing and trading apps worldwide. Fidelity had about 565,000 branded searches, while eToro had 471,000. Fidelity made up 6.3% of all retail investing and trading app searches we track, and eToro accounted for 5.2%. - The lead changed hands once in the 12 months ending September 2026: Fidelity took it in December 2025. - Across the 12 months ending September 2026, eToro’s share of searches among retail investing and trading apps worldwide moved from 7.4% to 5.2%, and its estimated monthly branded searches moved from 857K to 471K. - Across the 12 months ending September 2026, Fidelity’s share of searches among retail investing and trading apps worldwide moved from 6% to 6.3%, and its estimated monthly branded searches moved from 691K to 565K. ## Top retail investing and trading apps in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fidelity appeared in all five answers. eToro did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fidelity | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Charles Schwab | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Robinhood | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Interactive Brokers | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Webull | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Trade Republic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Wealthsimple | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Trading 212 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | eToro | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Freetrade | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Public | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about retail investing and trading apps - Asked ChatGPT "Which retail investing and trading app should I use?": 1. Fidelity, 2. Charles Schwab, 3. Robinhood, 4. Interactive Brokers - Asked ChatGPT "What are the best retail investing and trading apps?": 1. Fidelity, 2. Robinhood, 3. Charles Schwab, 4. Interactive Brokers, 5. Webull - Asked ChatGPT "What's the best retail investing and trading app for individual investors?": 1. Fidelity, 2. Charles Schwab, 3. Interactive Brokers, 4. Robinhood - Searched Google, AI Overview "best investing app": 1. Fidelity, 2. Charles Schwab, 3. Robinhood, 4. Interactive Brokers, 5. Webull - Searched Google, AI Overview "trading app for beginners": 1. Fidelity, 2. Robinhood, 3. Charles Schwab, 4. Webull Not named in any answer: Trade Republic, Wealthsimple, Trading 212, eToro, Freetrade and Public. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for retail investing and trading apps worldwide in September 2026? - In September 2026, Trading 212 overtook eToro to rank 7th among retail investing and trading apps worldwide, with 5.3% of the searches. - In September 2026, Fidelity lost share of searches among retail investing and trading apps worldwide, from 7.3% to 6.3%. - Estimated monthly branded searches for eToro worldwide fell 45.1% over 12 measured months, from 857K to 471K in September 2026. ## Month by month | Month | eToro estimated searches | eToro Share of Search | eToro rank | Fidelity estimated searches | Fidelity Share of Search | Fidelity rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 857K | 7.4% | 4 | 691K | 6% | 6 | | Nov 2025 | 697K | 7% | 4 | 691K | 7% | 5 | | Dec 2025 | 576K | 6.1% | 6 | 695K | 7.3% | 4 | | Jan 2026 | 854K | 7.4% | 5 | 864K | 7.5% | 4 | | Feb 2026 | 700K | 6.4% | 6 | 706K | 6.5% | 5 | | Mar 2026 | 704K | 6% | 6 | 706K | 6% | 5 | | Apr 2026 | 579K | 5% | 7 | 856K | 7.4% | 5 | | May 2026 | 573K | 5.4% | 7 | 706K | 6.7% | 5 | | Jun 2026 | 572K | 5.2% | 7 | 714K | 6.4% | 4 | | Jul 2026 | 478K | 5.1% | 7 | 714K | 7.6% | 4 | | Aug 2026 | 472K | 4.9% | 7 | 700K | 7.3% | 4 | | Sep 2026 | 471K | 5.2% | 8 | 565K | 6.3% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using eToro’s and Fidelity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **eToro**: Measured on the search terms “app etoro”, “etoro”, “etoro app”, “etoro broker”, “etoro cfd”, “etoro club”, “etoro copy trading”, “etoro crypto”, “etoro cryptos”, “etoro eu”, “etoro europe”, “etoro fees”, “etoro investing”, “etoro investment”, “etoro investors”, “etoro isa”, “etoro money”, “etoro platform” and “etoro trading”, summed into one figure. - **Fidelity**: Measured on the search term “fidelity app”. - [eToro profile](/demand/global-en/brands/etoro) - [Fidelity profile](/demand/global-en/brands/fidelity-investments) - [All retail investing and trading apps worldwide](/demand/global-en/categories/retail-investing-apps): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is eToro or Fidelity more popular in search? In September 2026, Fidelity had more branded searches than eToro among retail investing and trading apps worldwide. Fidelity had about 565,000 branded searches, while eToro had 471,000. Fidelity made up 6.3% of all retail investing and trading app searches we track, and eToro accounted for 5.2%. ## Cite this page Brandwave. "eToro vs Fidelity: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/etoro-vs-fidelity-investments This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/etoro-vs-fidelity-investments. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.