--- title: "etnies vs Vans: Which is searched more?" description: "Is etnies or Vans more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Skate shoes brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/etnies-vs-vans" publisher: "Brandwave" --- # etnies vs Vans: Which is searched more? Is etnies or Vans more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Skate shoes brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: etnies and Vans - **Competitive set**: Skate shoes brands - **Market**: Global - **Month measured**: Sep 2026 - **etnies Share of Search**: 0.08% - **Vans Share of Search**: 7% ## Is etnies or Vans more popular in search? - In September 2026, Vans had more branded searches than etnies among skate shoes brands worldwide. Vans had about 5 million branded searches, while etnies had 60,500. Vans made up 7% of all skate shoes brand searches we track, and etnies accounted for 0.08%. - Vans was ahead of etnies in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, etnies’ share of searches among skate shoes brands worldwide moved from 0.1% to 0.08%, and its estimated monthly branded searches moved from 74K to 60.5K. - Across the 12 months ending September 2026, Vans’ share of searches among skate shoes brands worldwide moved from 5.4% to 7%, and its estimated monthly branded searches moved from 4.1M to 5M. ## Top skate shoes brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both etnies and Vans showed up in all five answers. Vans was listed before etnies in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Vans | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Nike | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | New Balance | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | etnies | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Adidas | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Puma | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | DVS | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about skate shoes brands - Asked ChatGPT "Which skate shoes brand should I buy?": 1. Vans, 2. etnies, 3. Adidas, 4. Nike - Asked ChatGPT "What are the best skate shoes brands?": 1. Vans, 2. Nike, 3. Adidas, 4. New Balance, 5. etnies - Asked ChatGPT "What's the best skate shoes brand for everyday skating?": 1. Nike, 2. Vans, 3. New Balance, 4. etnies, 5. Adidas - Searched Google, AI Overview "skate shoes": 1. Vans, 2. Nike, 3. New Balance, 4. etnies - Searched Google, AI Overview "skateboarding shoes": 1. Nike, 2. Vans, 3. New Balance, 4. etnies Not named in any answer: Puma and DVS. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for skate shoes brands worldwide in September 2026? - Estimated monthly branded searches for Vans worldwide rose 22.2% over 12 measured months, from 4.1M to 5M in September 2026. - Estimated monthly branded searches for etnies worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026. ## Month by month | Month | etnies estimated searches | etnies Share of Search | etnies rank | Vans estimated searches | Vans Share of Search | Vans rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 74K | 0.1% | 7 | 4.1M | 5.4% | 5 | | Nov 2025 | 90.5K | 0.09% | 7 | 6.1M | 6% | 5 | | Dec 2025 | 74K | 0.08% | 7 | 6.1M | 7% | 5 | | Jan 2026 | 60.5K | 0.08% | 7 | 4.1M | 5.4% | 5 | | Feb 2026 | 60.5K | 0.09% | 7 | 4.1M | 5.8% | 5 | | Mar 2026 | 74K | 0.08% | 7 | 5M | 5.7% | 5 | | Apr 2026 | 74K | 0.1% | 7 | 4.1M | 5.4% | 5 | | May 2026 | 74K | 0.09% | 7 | 5M | 6% | 5 | | Jun 2026 | 60.5K | 0.08% | 7 | 4.1M | 5.5% | 5 | | Jul 2026 | 74K | 0.1% | 7 | 5M | 6.6% | 5 | | Aug 2026 | 74K | 0.09% | 7 | 6.1M | 7.4% | 5 | | Sep 2026 | 60.5K | 0.08% | 7 | 5M | 7% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using etnies’ and Vans’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **etnies**: Measured on the search term “etnies”. - **Vans**: Measured on the search term “vans”. - [etnies profile](/demand/global-en/brands/etnies) - [Vans profile](/demand/global-en/brands/vans) - [All skate shoes brands worldwide](/demand/global-en/categories/skate-shoes-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is etnies or Vans more popular in search? In September 2026, Vans had more branded searches than etnies among skate shoes brands worldwide. Vans had about 5 million branded searches, while etnies had 60,500. Vans made up 7% of all skate shoes brand searches we track, and etnies accounted for 0.08%. ## Cite this page Brandwave. "etnies vs Vans: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/etnies-vs-vans This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/etnies-vs-vans. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.