--- title: "etnies vs Puma: Which is searched more?" description: "Is etnies or Puma more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Skate shoes brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/etnies-vs-puma" publisher: "Brandwave" --- # etnies vs Puma: Which is searched more? Is etnies or Puma more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Skate shoes brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: etnies and Puma - **Competitive set**: Skate shoes brands - **Market**: Global - **Month measured**: Sep 2026 - **etnies Share of Search**: 0.08% - **Puma Share of Search**: 13% ## Is etnies or Puma more popular in search? - In September 2026, Puma had more branded searches than etnies among skate shoes brands worldwide. Puma had about 9.4 million branded searches, while etnies had 60,500. Puma made up 13% of all skate shoes brand searches we track, and etnies accounted for 0.08%. - Puma was ahead of etnies in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, etnies’ share of searches among skate shoes brands worldwide moved from 0.1% to 0.08%, and its estimated monthly branded searches moved from 74K to 60.5K. - Across the 12 months ending September 2026, Puma’s share of searches among skate shoes brands worldwide moved from 12% to 13%, and its estimated monthly branded searches moved from 9M to 9.4M. ## Top skate shoes brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, etnies appeared in all five answers. Puma did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Vans | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Nike | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | New Balance | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | etnies | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Adidas | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Puma | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | DVS | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about skate shoes brands - Asked ChatGPT "Which skate shoes brand should I buy?": 1. Vans, 2. etnies, 3. Adidas, 4. Nike - Asked ChatGPT "What are the best skate shoes brands?": 1. Vans, 2. Nike, 3. Adidas, 4. New Balance, 5. etnies - Asked ChatGPT "What's the best skate shoes brand for everyday skating?": 1. Nike, 2. Vans, 3. New Balance, 4. etnies, 5. Adidas - Searched Google, AI Overview "skate shoes": 1. Vans, 2. Nike, 3. New Balance, 4. etnies - Searched Google, AI Overview "skateboarding shoes": 1. Nike, 2. Vans, 3. New Balance, 4. etnies Not named in any answer: Puma and DVS. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for skate shoes brands worldwide in September 2026? - In September 2026, Puma lost share of searches among skate shoes brands worldwide, from 13.7% to 13%. - Estimated monthly branded searches for etnies worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026. ## Month by month | Month | etnies estimated searches | etnies Share of Search | etnies rank | Puma estimated searches | Puma Share of Search | Puma rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 74K | 0.1% | 7 | 9M | 12% | 4 | | Nov 2025 | 90.5K | 0.09% | 7 | 10.8M | 10.6% | 4 | | Dec 2025 | 74K | 0.08% | 7 | 9.5M | 10.9% | 4 | | Jan 2026 | 60.5K | 0.08% | 7 | 9.2M | 12.1% | 4 | | Feb 2026 | 60.5K | 0.09% | 7 | 8.9M | 12.6% | 4 | | Mar 2026 | 74K | 0.08% | 7 | 11M | 12.6% | 4 | | Apr 2026 | 74K | 0.1% | 7 | 10.9M | 14.3% | 4 | | May 2026 | 74K | 0.09% | 7 | 15.4M | 18.5% | 3 | | Jun 2026 | 60.5K | 0.08% | 7 | 9.2M | 12.4% | 4 | | Jul 2026 | 74K | 0.1% | 7 | 9.4M | 12.3% | 4 | | Aug 2026 | 74K | 0.09% | 7 | 11.3M | 13.7% | 4 | | Sep 2026 | 60.5K | 0.08% | 7 | 9.4M | 13% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using etnies’ and Puma’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **etnies**: Measured on the search term “etnies”. - **Puma**: Measured on the search terms “puma”, “puma shoes” and “puma speedcat”, summed into one figure. - [etnies profile](/demand/global-en/brands/etnies) - [Puma profile](/demand/global-en/brands/puma) - [All skate shoes brands worldwide](/demand/global-en/categories/skate-shoes-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is etnies or Puma more popular in search? In September 2026, Puma had more branded searches than etnies among skate shoes brands worldwide. Puma had about 9.4 million branded searches, while etnies had 60,500. Puma made up 13% of all skate shoes brand searches we track, and etnies accounted for 0.08%. ## Cite this page Brandwave. "etnies vs Puma: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/etnies-vs-puma This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/etnies-vs-puma. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.