--- title: "ESW vs Shopify Markets: Which is searched more?" description: "Is ESW or Shopify Markets more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cross border commerce platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/esw-vs-shopify-markets" publisher: "Brandwave" --- # ESW vs Shopify Markets: Which is searched more? Is ESW or Shopify Markets more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cross border commerce platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ESW and Shopify Markets - **Competitive set**: Cross border commerce platforms - **Market**: Global - **Month measured**: Sep 2026 - **ESW Share of Search**: 33.7% - **Shopify Markets Share of Search**: 4.5% ## Is ESW or Shopify Markets more popular in search? - In September 2026, ESW had more branded searches than Shopify Markets among cross border commerce platforms worldwide. ESW had about 40,500 branded searches, while Shopify Markets had 5,400. ESW made up 33.7% of all cross border commerce platform searches we track, and Shopify Markets accounted for 4.5%. - ESW was ahead of Shopify Markets in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, ESW’s share of searches among cross border commerce platforms worldwide moved from 30.4% to 33.7%, and its estimated monthly branded searches moved from 33.1K to 40.5K. - Across the 12 months ending September 2026, Shopify Markets’ share of searches among cross border commerce platforms worldwide moved from 7.4% to 4.5%, and its estimated monthly branded searches moved from 8.1K to 5.4K. ## Top cross border commerce platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Shopify Markets was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. ESW was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Shopify Markets was listed before ESW in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Global-e | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Shopify Markets | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Zonos | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | ESW | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | FlavorCloud | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Flow Commerce | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cross border commerce platforms - Asked ChatGPT "Which cross border commerce platform should I use?": 1. Shopify Markets, 2. Global-e, 3. Zonos - Asked ChatGPT "What are the best cross border commerce platforms?": 1. Shopify Markets, 2. Global-e, 3. ESW, 4. Zonos - Asked ChatGPT "What's the best cross border commerce platform for an online store?": 1. Shopify Markets, 2. Global-e, 3. Zonos - Searched Google, AI Overview "international ecommerce platform": 1. Global-e, 2. Shopify Markets - Searched Google, AI Overview "cross border commerce platforms": 1. Global-e, 2. Zonos, 3. FlavorCloud Not named in any answer: Flow Commerce. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for cross border commerce platforms worldwide in September 2026? - In September 2026, ESW gained share of searches among cross border commerce platforms worldwide, from 32.5% to 33.7%. - In September 2026, Shopify Markets lost share of searches among cross border commerce platforms worldwide, from 5.3% to 4.5%. ## Month by month | Month | ESW estimated searches | ESW Share of Search | ESW rank | Shopify Markets estimated searches | Shopify Markets Share of Search | Shopify Markets rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 30.4% | 2 | 8.1K | 7.4% | 4 | | Nov 2025 | 33.1K | 30.2% | 2 | 8.1K | 7.4% | 4 | | Dec 2025 | 33.1K | 29.9% | 2 | 6.6K | 6% | 4 | | Jan 2026 | 33.1K | 29.5% | 2 | 8.1K | 7.2% | 4 | | Feb 2026 | 33.1K | 32.6% | 2 | 8.1K | 8% | 4 | | Mar 2026 | 40.5K | 34.1% | 2 | 8.1K | 6.8% | 4 | | Apr 2026 | 33.1K | 31.2% | 2 | 8.1K | 7.6% | 4 | | May 2026 | 49.5K | 39.3% | 2 | 6.6K | 5.2% | 4 | | Jun 2026 | 40.5K | 36.2% | 2 | 6.6K | 5.9% | 4 | | Jul 2026 | 40.5K | 35.1% | 2 | 6.6K | 5.7% | 4 | | Aug 2026 | 33.1K | 32.5% | 2 | 5.4K | 5.3% | 4 | | Sep 2026 | 40.5K | 33.7% | 2 | 5.4K | 4.5% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using ESW’s and Shopify Markets’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ESW**: Measured on the search term “esw”. - **Shopify Markets**: Measured on the search term “shopify markets”. - [ESW profile](/demand/global-en/brands/esw) - [Shopify Markets profile](/demand/global-en/brands/shopify-markets) - [All cross border commerce platforms worldwide](/demand/global-en/categories/cross-border-commerce-platforms): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ESW or Shopify Markets more popular in search? In September 2026, ESW had more branded searches than Shopify Markets among cross border commerce platforms worldwide. ESW had about 40,500 branded searches, while Shopify Markets had 5,400. ESW made up 33.7% of all cross border commerce platform searches we track, and Shopify Markets accounted for 4.5%. ## Cite this page Brandwave. "ESW vs Shopify Markets: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/esw-vs-shopify-markets This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/esw-vs-shopify-markets. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.