---
title: "Estée Lauder vs NYX Professional Makeup: Which is searched more?"
description: "Is Estée Lauder or NYX Professional Makeup more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/estee-lauder-vs-nyx-professional-makeup"
publisher: "Brandwave"
---

# Estée Lauder vs NYX Professional Makeup: Which is searched more?

Is Estée Lauder or NYX Professional Makeup more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Estée Lauder and NYX Professional Makeup
- **Competitive set**: Makeup and cosmetics brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Estée Lauder Share of Search**: 9%
- **NYX Professional Makeup Share of Search**: 6.8%

## Is Estée Lauder or NYX Professional Makeup more popular in search?

- In September 2026, Estée Lauder had more branded searches than NYX Professional Makeup among makeup and cosmetics brands worldwide. Estée Lauder had about 823,000 branded searches, while NYX Professional Makeup had 625,000. Estée Lauder made up 9% of all makeup and cosmetics brand searches we track, and NYX Professional Makeup accounted for 6.8%.
- Estée Lauder was ahead of NYX Professional Makeup in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Estée Lauder’s share of searches among makeup and cosmetics brands worldwide moved from 10.6% to 9%, and its estimated monthly branded searches moved from 1.2M to 823K.
- Across the 12 months ending September 2026, NYX Professional Makeup’s share of searches among makeup and cosmetics brands worldwide moved from 6.5% to 6.8%, and its estimated monthly branded searches moved from 752K to 625K.

## Top makeup and cosmetics brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, NYX Professional Makeup was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Estée Lauder was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Estée Lauder and NYX Professional Makeup were each listed first in one of the two answers that named either.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Maybelline | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| e.l.f. Cosmetics | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Rare Beauty | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| MAC | 4th | 1 of 3 | 2 of 2 | 3 of 5 |
| Charlotte Tilbury | 5th | 1 of 3 | 2 of 2 | 3 of 5 |
| Fenty Beauty | 6th | 2 of 3 | 2 of 2 | 4 of 5 |
| NARS | 7th | 2 of 3 | 0 of 2 | 2 of 5 |
| Clinique | 8th | 2 of 3 | 0 of 2 | 2 of 5 |
| NYX Professional Makeup | 9th | 1 of 3 | 1 of 2 | 2 of 5 |
| Makeup by Mario | 10th | 1 of 3 | 1 of 2 | 2 of 5 |
| L'Oréal Paris | 11th | 2 of 3 | 0 of 2 | 2 of 5 |
| Estée Lauder | 12th | 1 of 3 | 0 of 2 | 1 of 5 |
| Tarte | 13th | 1 of 3 | 0 of 2 | 1 of 5 |
| Too Faced | 14th | 1 of 3 | 0 of 2 | 1 of 5 |
| Hourglass | 15th | 0 of 3 | 1 of 2 | 1 of 5 |
| Benefit Cosmetics | 16th | 1 of 3 | 0 of 2 | 1 of 5 |
| Essence | 17th | 0 of 3 | 1 of 2 | 1 of 5 |
| Huda Beauty | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Morphe | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Bobbi Brown | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| ColourPop | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Revlon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Kylie Cosmetics | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Kosas | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Milk Makeup | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| CoverGirl | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Rimmel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Revolution Beauty | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about makeup and cosmetics brands

- Asked ChatGPT "Which makeup and cosmetics brand should I buy?": 1. Maybelline, 2. e.l.f. Cosmetics, 3. L'Oréal Paris, 4. Fenty Beauty, 5. Rare Beauty
- Asked ChatGPT "What are the best makeup and cosmetics brands?": 1. Charlotte Tilbury, 2. Fenty Beauty, 3. NARS, 4. MAC, 5. Rare Beauty, 6. e.l.f. Cosmetics, 7. Maybelline, 8. Estée Lauder, 9. Clinique, 10. Tarte, 11. Too Faced, 12. Benefit Cosmetics, 13. Makeup by Mario, 14. NYX Professional Makeup, 15. L'Oréal Paris
- Asked ChatGPT "What's the best makeup and cosmetics brand for everyday wear?": 1. Maybelline, 2. e.l.f. Cosmetics, 3. Rare Beauty, 4. Clinique, 5. NARS
- Searched Google, AI Overview "makeup brands": 1. e.l.f. Cosmetics, 2. Maybelline, 3. NYX Professional Makeup, 4. MAC, 5. Charlotte Tilbury, 6. Rare Beauty, 7. Fenty Beauty
- Searched Google, AI Overview "cosmetics brands": 1. MAC, 2. Charlotte Tilbury, 3. Rare Beauty, 4. Makeup by Mario, 5. Fenty Beauty, 6. Hourglass, 7. Essence

Not named in any answer: Huda Beauty, Morphe, Bobbi Brown, ColourPop, Revlon, Kylie Cosmetics, Kosas, Milk Makeup, CoverGirl, Rimmel and Revolution Beauty.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026.

## How did search popularity change for makeup and cosmetics brands worldwide in September 2026?

- In September 2026, NYX Professional Makeup lost share of searches among makeup and cosmetics brands worldwide, from 8% to 6.8%.
- Estimated monthly branded searches for Estée Lauder worldwide fell 32.5% over 12 measured months, from 1.2M to 823K in September 2026.

## Month by month

| Month | Estée Lauder estimated searches | Estée Lauder Share of Search | Estée Lauder rank | NYX Professional Makeup estimated searches | NYX Professional Makeup Share of Search | NYX Professional Makeup rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.2M | 10.6% | 2 | 752K | 6.5% | 7 |
| Nov 2025 | 1.8M | 9.5% | 3 | 1.1M | 5.6% | 6 |
| Dec 2025 | 1.5M | 10.9% | 2 | 915K | 6.7% | 7 |
| Jan 2026 | 1M | 8.6% | 3 | 912K | 7.9% | 4 |
| Feb 2026 | 1M | 10.4% | 2 | 748K | 7.8% | 5 |
| Mar 2026 | 1.2M | 11.8% | 2 | 752K | 7.2% | 5 |
| Apr 2026 | 1M | 10.7% | 2 | 748K | 8% | 5 |
| May 2026 | 1M | 10.1% | 2 | 748K | 7.5% | 5 |
| Jun 2026 | 823K | 9.5% | 2 | 746K | 8.6% | 4 |
| Jul 2026 | 823K | 8.9% | 2 | 748K | 8.1% | 4 |
| Aug 2026 | 823K | 8.8% | 2 | 748K | 8% | 5 |
| Sep 2026 | 823K | 9% | 2 | 625K | 6.8% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using Estée Lauder’s and NYX Professional Makeup’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Estée Lauder**: Measured on the search term “estee lauder”.
- **NYX Professional Makeup**: Measured on the search terms “nyx”, “nyx makeup” and “nyx professional makeup”, summed into one figure.

- [Estée Lauder profile](/demand/global-en/brands/estee-lauder)
- [NYX Professional Makeup profile](/demand/global-en/brands/nyx-professional-makeup)
- [All makeup and cosmetics brands worldwide](/demand/global-en/categories/makeup-brands): The set both shares are measured inside, 28 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Estée Lauder or NYX Professional Makeup more popular in search?

In September 2026, Estée Lauder had more branded searches than NYX Professional Makeup among makeup and cosmetics brands worldwide. Estée Lauder had about 823,000 branded searches, while NYX Professional Makeup had 625,000. Estée Lauder made up 9% of all makeup and cosmetics brand searches we track, and NYX Professional Makeup accounted for 6.8%.

## Cite this page

Brandwave. "Estée Lauder vs NYX Professional Makeup: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/estee-lauder-vs-nyx-professional-makeup

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