--- title: "Estée Lauder vs Nivea: Which is searched more?" description: "Is Estée Lauder or Nivea more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Moisturizer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/estee-lauder-vs-nivea" publisher: "Brandwave" --- # Estée Lauder vs Nivea: Which is searched more? Is Estée Lauder or Nivea more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Moisturizer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Estée Lauder and Nivea - **Competitive set**: Moisturizer brands - **Market**: Global - **Month measured**: Sep 2026 - **Estée Lauder Share of Search**: 9.2% - **Nivea Share of Search**: 12.4% ## Is Estée Lauder or Nivea more popular in search? - In September 2026, Nivea had more branded searches than Estée Lauder among moisturizer brands worldwide. Nivea had about 1.1 million branded searches, while Estée Lauder had 823,000. Nivea made up 12.4% of all moisturizer brand searches we track, and Estée Lauder accounted for 9.2%. - The lead changed hands 5 times in the 12 months ending September 2026: Nivea took it in January 2026, Estée Lauder took it in March 2026, Nivea took it in April 2026, Estée Lauder took it in May 2026, Nivea took it in June 2026. - Across the 12 months ending September 2026, Estée Lauder’s share of searches among moisturizer brands worldwide moved from 12.1% to 9.2%, and its estimated monthly branded searches moved from 1.2M to 823K. - Across the 12 months ending September 2026, Nivea’s share of searches among moisturizer brands worldwide moved from 10.2% to 12.4%, and its estimated monthly branded searches moved from 1M to 1.1M. ## Top moisturizer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, neither Estée Lauder nor Nivea showed up in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CeraVe | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | La Roche-Posay | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Cetaphil | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Neutrogena | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Vanicream | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Kiehl's | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Clinique | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Nivea | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Estée Lauder | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Dermalogica | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Drunk Elephant | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about moisturizer brands - Asked ChatGPT "Which moisturizer brand should I buy?": 1. CeraVe, 2. Cetaphil, 3. Neutrogena, 4. La Roche-Posay - Asked ChatGPT "What are the best moisturizer brands?": 1. CeraVe, 2. La Roche-Posay, 3. Vanicream, 4. Neutrogena, 5. Cetaphil, 6. Kiehl's, 7. Clinique - Asked ChatGPT "What's the best moisturizer brand for dry skin?": 1. CeraVe, 2. La Roche-Posay, 3. Vanicream - Searched Google, AI Overview "moisturizer for dry skin": 1. La Roche-Posay, 2. CeraVe Not named in any answer: Nivea, Estée Lauder, Dermalogica and Drunk Elephant. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for moisturizer brands worldwide in September 2026? - In September 2026, Nivea overtook Neutrogena to rank 3rd among moisturizer brands worldwide, with 12.4% of the searches. - In September 2026, Estée Lauder gained share of searches among moisturizer brands worldwide, from 8.2% to 9.2%. ## Month by month | Month | Estée Lauder estimated searches | Estée Lauder Share of Search | Estée Lauder rank | Nivea estimated searches | Nivea Share of Search | Nivea rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.2M | 12.1% | 3 | 1M | 10.2% | 5 | | Nov 2025 | 1.8M | 14.2% | 3 | 1.4M | 11.1% | 4 | | Dec 2025 | 1.5M | 13.2% | 3 | 1.2M | 10.5% | 4 | | Jan 2026 | 1M | 9.3% | 6 | 1.2M | 11.2% | 4 | | Feb 2026 | 1M | 10% | 6 | 1M | 10.2% | 4 | | Mar 2026 | 1.2M | 10.7% | 4 | 1M | 8.9% | 6 | | Apr 2026 | 1M | 9.1% | 6 | 1M | 9.3% | 5 | | May 2026 | 1M | 9.4% | 5 | 985K | 9.3% | 6 | | Jun 2026 | 823K | 8.5% | 6 | 960K | 10% | 5 | | Jul 2026 | 823K | 8.5% | 6 | 1.2M | 12.7% | 3 | | Aug 2026 | 823K | 8.2% | 6 | 1.1M | 11.4% | 4 | | Sep 2026 | 823K | 9.2% | 6 | 1.1M | 12.4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Estée Lauder’s and Nivea’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Estée Lauder**: Measured on the search term “estee lauder”. - **Nivea**: Measured on the search terms “nivea”, “nivea body lotion”, “nivea cream” and “nivea creme”, summed into one figure. - [Estée Lauder profile](/demand/global-en/brands/estee-lauder) - [Nivea profile](/demand/global-en/brands/nivea) - [All moisturizer brands worldwide](/demand/global-en/categories/moisturizer-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Estée Lauder or Nivea more popular in search? In September 2026, Nivea had more branded searches than Estée Lauder among moisturizer brands worldwide. Nivea had about 1.1 million branded searches, while Estée Lauder had 823,000. Nivea made up 12.4% of all moisturizer brand searches we track, and Estée Lauder accounted for 9.2%. ## Cite this page Brandwave. "Estée Lauder vs Nivea: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/estee-lauder-vs-nivea This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/estee-lauder-vs-nivea. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.