--- title: "Estée Lauder vs Neutrogena: Which is searched more?" description: "Which is more popular in search, Estée Lauder or Neutrogena? Compare estimated monthly branded-search demand and Share of Search inside the Eye makeup remover brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/estee-lauder-vs-neutrogena" publisher: "Brandwave" --- # Estée Lauder vs Neutrogena: Which is searched more? Which is more popular in search, Estée Lauder or Neutrogena? Compare estimated monthly branded-search demand and Share of Search inside the Eye makeup remover brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Estée Lauder and Neutrogena - **Competitive set**: Eye makeup remover brands - **Market**: Global - **Month measured**: Sep 2026 - **Estée Lauder Share of Search**: 13.1% - **Neutrogena Share of Search**: 14.9% ## Which is more popular in search, Estée Lauder or Neutrogena? - In September 2026, Neutrogena had more branded searches than Estée Lauder among eye makeup remover brands worldwide. Neutrogena was estimated to have 935K branded searches compared to Estée Lauder’s 823K, and held a 14.9% Share of Search versus Estée Lauder’s 13.1%. - The lead changed hands 3 times in the 12 months ending September 2026: Neutrogena took it in January 2026, Estée Lauder took it in March 2026, Neutrogena took it in April 2026. - Across the 12 months ending September 2026, Estée Lauder’s estimated Share of Search among eye makeup remover brands worldwide moved from 17.7% to 13.1%, and its estimated monthly branded searches moved from 1.2M to 823K. - Across the 12 months ending September 2026, Neutrogena’s estimated Share of Search among eye makeup remover brands worldwide held steady at 14.9%, and its estimated monthly branded searches moved from 1M to 935K. ## How did search popularity change for eye makeup remover brands worldwide in September 2026? - In September 2026, Cetaphil overtook Neutrogena to rank 2nd among eye makeup remover brands worldwide, with 16% estimated Share of Search. - In September 2026, L'Oreal overtook Neutrogena to rank 3rd among eye makeup remover brands worldwide, with 16% estimated Share of Search. - In September 2026, Estée Lauder gained estimated Share of Search among eye makeup remover brands worldwide, from 11.9% to 13.1%. - In September 2026, Neutrogena lost estimated Share of Search among eye makeup remover brands worldwide, from 17% to 14.9%. ## Month by month | Month | Estée Lauder estimated searches | Estée Lauder Share of Search | Estée Lauder rank | Neutrogena estimated searches | Neutrogena Share of Search | Neutrogena rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.2M | 17.7% | 2 | 1M | 14.9% | 3 | | Nov 2025 | 1.8M | 21.5% | 2 | 1M | 11.9% | 5 | | Dec 2025 | 1.5M | 19.2% | 2 | 1.1M | 13.8% | 3 | | Jan 2026 | 1M | 13.6% | 4 | 1.1M | 14.7% | 3 | | Feb 2026 | 1M | 14.4% | 4 | 1M | 14.9% | 2 | | Mar 2026 | 1.2M | 14.9% | 3 | 1.2M | 14.4% | 4 | | Apr 2026 | 1M | 12.6% | 4 | 1.2M | 14.6% | 3 | | May 2026 | 1M | 13% | 4 | 1.2M | 15% | 2 | | Jun 2026 | 823K | 12.2% | 5 | 990K | 14.7% | 4 | | Jul 2026 | 823K | 12.3% | 5 | 960K | 14.3% | 4 | | Aug 2026 | 823K | 11.9% | 5 | 1.2M | 17% | 2 | | Sep 2026 | 823K | 13.1% | 5 | 935K | 14.9% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Estée Lauder’s and Neutrogena’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Estée Lauder**: Measured on the search term “estee lauder”. - **Neutrogena**: Measured on the search terms “neutrogena”, “neutrogena facial cleanser”, “neutrogena hydro boost” and “neutrogena suntan lotion”, summed into one figure. - [Estée Lauder profile](/demand/global-en/brands/estee-lauder) - [Neutrogena profile](/demand/global-en/brands/neutrogena) - [All eye makeup remover brands worldwide](/demand/global-en/categories/eye-makeup-remover-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Estée Lauder or Neutrogena? In September 2026, Neutrogena had more branded searches than Estée Lauder among eye makeup remover brands worldwide. Neutrogena was estimated to have 935K branded searches compared to Estée Lauder’s 823K, and held a 14.9% Share of Search versus Estée Lauder’s 13.1%. ## Cite this page Brandwave. "Estée Lauder vs Neutrogena: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/estee-lauder-vs-neutrogena This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/estee-lauder-vs-neutrogena. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.