---
title: "Estée Lauder vs La Roche-Posay: Which is more popular by branded search?"
description: "Which is more popular in search, Estée Lauder or La Roche-Posay? Compare estimated monthly branded-search demand and Share of Search inside the Eye creams set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/estee-lauder-vs-la-roche-posay"
publisher: "Brandwave"
---

# Estée Lauder vs La Roche-Posay: Which is more popular by branded search?

Which is more popular in search, Estée Lauder or La Roche-Posay? Compare estimated monthly branded-search demand and Share of Search inside the Eye creams set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Estée Lauder and La Roche-Posay
- **Competitive set**: Eye creams
- **Market**: Global
- **Month measured**: Aug 2026
- **Estée Lauder Share of Search**: 12.1%
- **La Roche-Posay Share of Search**: 33%

## Which is more popular in search, Estée Lauder or La Roche-Posay?

- In August 2026, La Roche-Posay had more branded searches than Estée Lauder among eye creams worldwide. La Roche-Posay was estimated to have 2.2M branded searches compared to Estée Lauder’s 823K, and held a 33% Share of Search versus Estée Lauder’s 12.1%.
- La Roche-Posay was ahead of Estée Lauder in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Estée Lauder’s estimated Share of Search among eye creams worldwide moved from 17.3% to 12.1%, and its estimated monthly branded searches moved from 1.2M to 823K.
- Across the 11 months ending August 2026, La Roche-Posay’s estimated Share of Search among eye creams worldwide moved from 25.9% to 33%, and its estimated monthly branded searches moved from 1.8M to 2.2M.

## How did search popularity change for eye creams worldwide in August 2026?

- In August 2026, La Roche-Posay lost estimated Share of Search among eye creams worldwide, from 33.7% to 33%.
- Estimated monthly branded searches for Estée Lauder worldwide fell 32.5% over 11 measured months, from 1.2M to 823K in August 2026.

## Month by month

| Month | Estée Lauder estimated searches | Estée Lauder Share of Search | Estée Lauder rank | La Roche-Posay estimated searches | La Roche-Posay Share of Search | La Roche-Posay rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.2M | 17.3% | 3 | 1.8M | 25.9% | 2 |
| Nov 2025 | 1.8M | 20% | 3 | 2.2M | 24.4% | 2 |
| Dec 2025 | 1.5M | 18.3% | 3 | 2.2M | 27.3% | 2 |
| Jan 2026 | 1M | 13.6% | 3 | 2.2M | 30.4% | 2 |
| Feb 2026 | 1M | 14.3% | 3 | 2.2M | 32.1% | 2 |
| Mar 2026 | 1.2M | 15.1% | 3 | 2.7M | 33.9% | 1 |
| Apr 2026 | 1M | 12.9% | 3 | 2.7M | 35.4% | 1 |
| May 2026 | 1M | 13.1% | 3 | 2.7M | 35.8% | 1 |
| Jun 2026 | 823K | 12.2% | 3 | 2.2M | 33.2% | 2 |
| Jul 2026 | 823K | 12.4% | 3 | 2.2M | 33.7% | 2 |
| Aug 2026 | 823K | 12.1% | 3 | 2.2M | 33% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Estée Lauder’s and La Roche-Posay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Estée Lauder**: Measured on the search term “estee lauder”.
- **La Roche-Posay**: Measured on the search term “la roche posay”.

- [Estée Lauder profile](/demand/global-en/brands/estee-lauder)
- [La Roche-Posay profile](/demand/global-en/brands/la-roche-posay)
- [All eye creams worldwide](/demand/global-en/categories/eye-creams): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Estée Lauder or La Roche-Posay?

In August 2026, La Roche-Posay had more branded searches than Estée Lauder among eye creams worldwide. La Roche-Posay was estimated to have 2.2M branded searches compared to Estée Lauder’s 823K, and held a 33% Share of Search versus Estée Lauder’s 12.1%.

## Cite this page

Brandwave. "Estée Lauder vs La Roche-Posay: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/estee-lauder-vs-la-roche-posay

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/estee-lauder-vs-la-roche-posay. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.