---
title: "Estée Lauder vs Hourglass: Which is searched more?"
description: "Which is more popular in search, Estée Lauder or Hourglass? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/estee-lauder-vs-hourglass"
publisher: "Brandwave"
---

# Estée Lauder vs Hourglass: Which is searched more?

Which is more popular in search, Estée Lauder or Hourglass? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Estée Lauder and Hourglass
- **Competitive set**: Makeup and cosmetics brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Estée Lauder Share of Search**: 10.6%
- **Hourglass Share of Search**: 8.6%

## Which is more popular in search, Estée Lauder or Hourglass?

- In September 2026, Estée Lauder had more branded searches than Hourglass among makeup and cosmetics brands worldwide. Estée Lauder was estimated to have 823K branded searches compared to Hourglass’ 673K, and held a 10.6% Share of Search versus Hourglass’ 8.6%.
- Estée Lauder was ahead of Hourglass in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Estée Lauder’s estimated Share of Search among makeup and cosmetics brands worldwide moved from 12.3% to 10.6%, and its estimated monthly branded searches moved from 1.2M to 823K.
- Across the 12 months ending September 2026, Hourglass’ estimated Share of Search among makeup and cosmetics brands worldwide moved from 5.5% to 8.6%, and its estimated monthly branded searches moved from 550K to 673K.

## How did search popularity change for makeup and cosmetics brands worldwide in September 2026?

- In September 2026, Hourglass overtook Huda Beauty and 2 others to rank 4th among makeup and cosmetics brands worldwide, with 8.6% estimated Share of Search.
- Estée Lauder’s estimated Share of Search among makeup and cosmetics brands worldwide has lost ground for 3 months in a row, from 11.7% to 10.6% in September 2026.

## Month by month

| Month | Estée Lauder estimated searches | Estée Lauder Share of Search | Estée Lauder rank | Hourglass estimated searches | Hourglass Share of Search | Hourglass rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.2M | 12.3% | 2 | 550K | 5.5% | 7 |
| Nov 2025 | 1.8M | 10.9% | 3 | 673K | 4% | 7 |
| Dec 2025 | 1.5M | 12.9% | 2 | 550K | 4.7% | 7 |
| Jan 2026 | 1M | 10.2% | 3 | 550K | 5.6% | 8 |
| Feb 2026 | 1M | 12.3% | 2 | 450K | 5.5% | 8 |
| Mar 2026 | 1.2M | 14.1% | 2 | 550K | 6.3% | 7 |
| Apr 2026 | 1M | 12.9% | 2 | 550K | 7.1% | 7 |
| May 2026 | 1M | 12.1% | 2 | 550K | 6.7% | 6 |
| Jun 2026 | 823K | 11.7% | 2 | 450K | 6.4% | 5 |
| Jul 2026 | 823K | 10.8% | 2 | 450K | 5.9% | 7 |
| Aug 2026 | 823K | 10.7% | 2 | 450K | 5.8% | 7 |
| Sep 2026 | 823K | 10.6% | 2 | 673K | 8.6% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Estée Lauder’s and Hourglass’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Estée Lauder**: Measured on the search term “estelauder”.
- **Hourglass**: Measured on the search term “hourglass”.

- [Estée Lauder profile](/demand/global-en/brands/estee-lauder)
- [Hourglass profile](/demand/global-en/brands/hourglass)
- [All makeup and cosmetics brands worldwide](/demand/global-en/categories/makeup-brands): The set both shares are measured inside, 27 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Estée Lauder or Hourglass?

In September 2026, Estée Lauder had more branded searches than Hourglass among makeup and cosmetics brands worldwide. Estée Lauder was estimated to have 823K branded searches compared to Hourglass’ 673K, and held a 10.6% Share of Search versus Hourglass’ 8.6%.

## Cite this page

Brandwave. "Estée Lauder vs Hourglass: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/estee-lauder-vs-hourglass

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/estee-lauder-vs-hourglass. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.