---
title: "Estée Lauder vs Fenty Beauty: Which is searched more?"
description: "Which is more popular in search, Estée Lauder or Fenty Beauty? Compare estimated monthly branded-search demand and Share of Search inside the Foundation brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/estee-lauder-vs-fenty-beauty"
publisher: "Brandwave"
---

# Estée Lauder vs Fenty Beauty: Which is searched more?

Which is more popular in search, Estée Lauder or Fenty Beauty? Compare estimated monthly branded-search demand and Share of Search inside the Foundation brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Estée Lauder and Fenty Beauty
- **Competitive set**: Foundation brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Estée Lauder Share of Search**: 55%
- **Fenty Beauty Share of Search**: 15%

## Which is more popular in search, Estée Lauder or Fenty Beauty?

- In August 2026, Estée Lauder had more branded searches than Fenty Beauty among foundation brands worldwide. Estée Lauder was estimated to have 1.6M branded searches compared to Fenty Beauty’s 450K, and held a 55% Share of Search versus Fenty Beauty’s 15%.
- Estée Lauder was ahead of Fenty Beauty in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Estée Lauder’s estimated Share of Search among foundation brands worldwide moved from 58.3% to 55%, and its estimated monthly branded searches moved from 2.4M to 1.6M.
- Across the 11 months ending August 2026, Fenty Beauty’s estimated Share of Search among foundation brands worldwide moved from 16.1% to 15%, and its estimated monthly branded searches moved from 673K to 450K.

## How did search popularity change for foundation brands worldwide in August 2026?

- Estimated monthly branded searches for Fenty Beauty worldwide fell 33.1% over 11 measured months, from 673K to 450K in August 2026.
- Estimated monthly branded searches for Estée Lauder worldwide fell 32.5% over 11 measured months, from 2.4M to 1.6M in August 2026.

## Month by month

| Month | Estée Lauder estimated searches | Estée Lauder Share of Search | Estée Lauder rank | Fenty Beauty estimated searches | Fenty Beauty Share of Search | Fenty Beauty rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.4M | 58.3% | 1 | 673K | 16.1% | 3 |
| Nov 2025 | 3.7M | 65.4% | 1 | 823K | 14.7% | 3 |
| Dec 2025 | 3M | 62.7% | 1 | 673K | 14.1% | 3 |
| Jan 2026 | 2M | 58% | 1 | 550K | 16% | 3 |
| Feb 2026 | 2M | 58% | 1 | 550K | 16% | 3 |
| Mar 2026 | 2.4M | 62.8% | 1 | 550K | 14.1% | 3 |
| Apr 2026 | 2M | 58% | 1 | 550K | 16% | 3 |
| May 2026 | 2M | 59.8% | 1 | 450K | 13.4% | 3 |
| Jun 2026 | 1.6M | 56.8% | 1 | 368K | 12.7% | 3 |
| Jul 2026 | 1.6M | 55% | 1 | 450K | 15% | 3 |
| Aug 2026 | 1.6M | 55% | 1 | 450K | 15% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Estée Lauder’s and Fenty Beauty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Estée Lauder**: Measured on the search terms “estee lauder” and “estelauder”, summed into one figure.
- **Fenty Beauty**: Measured on the search term “fenty beauty”.

- [Estée Lauder profile](/demand/global-en/brands/estee-lauder)
- [Fenty Beauty profile](/demand/global-en/brands/fenty-beauty)
- [All foundation brands worldwide](/demand/global-en/categories/foundation-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Estée Lauder or Fenty Beauty?

In August 2026, Estée Lauder had more branded searches than Fenty Beauty among foundation brands worldwide. Estée Lauder was estimated to have 1.6M branded searches compared to Fenty Beauty’s 450K, and held a 55% Share of Search versus Fenty Beauty’s 15%.

## Cite this page

Brandwave. "Estée Lauder vs Fenty Beauty: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/estee-lauder-vs-fenty-beauty

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/estee-lauder-vs-fenty-beauty. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.