---
title: "Essie vs Orly: Which is searched more?"
description: "Which is more popular in search, Essie or Orly? Compare estimated monthly branded-search demand and Share of Search inside the Nail care set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/essie-vs-orly"
publisher: "Brandwave"
---

# Essie vs Orly: Which is searched more?

Which is more popular in search, Essie or Orly? Compare estimated monthly branded-search demand and Share of Search inside the Nail care set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Essie and Orly
- **Competitive set**: Nail care
- **Market**: Global
- **Month measured**: Aug 2026
- **Essie Share of Search**: 16.3%
- **Orly Share of Search**: 0.02%

## Which is more popular in search, Essie or Orly?

- In August 2026, Essie had more branded searches than Orly among nail care worldwide. Essie was estimated to have 74K branded searches compared to Orly’s 90, and held a 16.3% Share of Search versus Orly’s 0.02%.
- Essie was ahead of Orly in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Essie’s estimated Share of Search among nail care worldwide held steady at 16.3%, and its estimated monthly branded searches held steady at 74K.
- Across the 11 months ending August 2026, Orly’s estimated Share of Search among nail care worldwide held steady at 0.02%, and its estimated monthly branded searches held steady at 90.

## How did search popularity change for nail care worldwide in August 2026?

- In August 2026, Essie lost estimated Share of Search among nail care worldwide, from 22.5% to 16.3%.

## Month by month

| Month | Essie estimated searches | Essie Share of Search | Essie rank | Orly estimated searches | Orly Share of Search | Orly rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 74K | 16.3% | 3 | 90 | 0.02% | 6 |
| Nov 2025 | 74K | 16.3% | 3 | 140 | 0.03% | 6 |
| Dec 2025 | 74K | 17.5% | 3 | 140 | 0.03% | 5 |
| Jan 2026 | 74K | 16.3% | 3 | 210 | 0.05% | 5 |
| Feb 2026 | 60.5K | 13.7% | 3 | 140 | 0.03% | 5 |
| Mar 2026 | 74K | 16.3% | 3 | 110 | 0.02% | 6 |
| Apr 2026 | 60.5K | 14.7% | 3 | 70 | 0.02% | 6 |
| May 2026 | 74K | 15.9% | 3 | 90 | 0.02% | 6 |
| Jun 2026 | 74K | 17% | 3 | 110 | 0.03% | 6 |
| Jul 2026 | 110K | 22.5% | 3 | 70 | 0.01% | 6 |
| Aug 2026 | 74K | 16.3% | 3 | 90 | 0.02% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Essie’s and Orly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Essie**: Measured on the search term “essie”.
- **Orly**: Measured on the search term “orly film”.

- [Essie profile](/demand/global-en/brands/essie)
- [Orly profile](/demand/global-en/brands/orly)
- [All nail care worldwide](/demand/global-en/categories/nail-care): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Essie or Orly?

In August 2026, Essie had more branded searches than Orly among nail care worldwide. Essie was estimated to have 74K branded searches compared to Orly’s 90, and held a 16.3% Share of Search versus Orly’s 0.02%.

## Cite this page

Brandwave. "Essie vs Orly: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/essie-vs-orly

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/essie-vs-orly. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.