--- title: "Essie vs Olive & June: Which is searched more?" description: "Is Essie or Olive & June more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gel polish brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/essie-vs-olive-and-june" publisher: "Brandwave" --- # Essie vs Olive & June: Which is searched more? Is Essie or Olive & June more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gel polish brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Essie and Olive & June - **Competitive set**: Gel polish brands - **Market**: Global - **Month measured**: Sep 2026 - **Essie Share of Search**: 10.5% - **Olive & June Share of Search**: 10.5% ## Is Essie or Olive & June more popular in search? - In September 2026, Essie and Olive & June were level in searches among gel polish brands worldwide, with an estimated 74K branded searches each, at 10.5% of the total each. - The lead changed hands once in the 12 months ending September 2026: Essie took it in July 2026. - Across the 12 months ending September 2026, Essie’s share of searches among gel polish brands worldwide moved from 10% to 10.5%, and its estimated monthly branded searches held steady at 74K. - Across the 12 months ending September 2026, Olive & June’s share of searches among gel polish brands worldwide moved from 12.2% to 10.5%, and its estimated monthly branded searches moved from 90.5K to 74K. ## Top gel polish brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Olive & June was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Essie was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Olive & June was listed before Essie in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | OPI | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Gelish | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | DND | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Kiara Sky | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Olive & June | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Sally Hansen | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | CND | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Madam Glam | 8th | 1 of 3 | 2 of 2 | 3 of 5 | | Essie | 9th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about gel polish brands - Asked ChatGPT "Which gel polish brand should I buy?": 1. OPI, 2. DND, 3. Gelish, 4. CND - Asked ChatGPT "What are the best gel polish brands?": 1. OPI, 2. CND, 3. Gelish, 4. DND, 5. Kiara Sky, 6. Essie - Asked ChatGPT "What's the best gel polish brand for a home manicure?": 1. Olive & June, 2. Gelish, 3. OPI, 4. Madam Glam - Searched Google, AI Overview "gel nail polish": 1. Sally Hansen, 2. Kiara Sky, 3. Madam Glam - Searched Google, AI Overview "gel polish brands": 1. OPI, 2. DND, 3. Kiara Sky, 4. Gelish, 5. Olive & June, 6. Madam Glam, 7. Sally Hansen Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for gel polish brands worldwide in September 2026? - In September 2026, Essie gained share of searches among gel polish brands worldwide, from 9.6% to 10.5%. - In September 2026, Olive & June gained share of searches among gel polish brands worldwide, from 9.6% to 10.5%. ## Month by month | Month | Essie estimated searches | Essie Share of Search | Essie rank | Olive & June estimated searches | Olive & June Share of Search | Olive & June rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 74K | 10% | 5 | 90.5K | 12.2% | 4 | | Nov 2025 | 74K | 9.1% | 5 | 135K | 16.6% | 3 | | Dec 2025 | 74K | 9.4% | 6 | 110K | 14% | 4 | | Jan 2026 | 74K | 9.5% | 5 | 90.5K | 11.6% | 4 | | Feb 2026 | 60.5K | 8.5% | 5 | 74K | 10.4% | 4 | | Mar 2026 | 74K | 9.8% | 5 | 90.5K | 12% | 4 | | Apr 2026 | 60.5K | 8.9% | 5 | 74K | 10.9% | 4 | | May 2026 | 74K | 9.7% | 5 | 90.5K | 11.9% | 4 | | Jun 2026 | 74K | 9.9% | 4 | 74K | 9.9% | 5 | | Jul 2026 | 110K | 13.7% | 4 | 60.5K | 7.5% | 6 | | Aug 2026 | 74K | 9.6% | 4 | 74K | 9.6% | 5 | | Sep 2026 | 74K | 10.5% | 4 | 74K | 10.5% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Essie’s and Olive & June’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Essie**: Measured on the search term “essie”. - **Olive & June**: Measured on the search term “olive and june”. - [Essie profile](/demand/global-en/brands/essie) - [Olive & June profile](/demand/global-en/brands/olive-and-june) - [All gel polish brands worldwide](/demand/global-en/categories/gel-polish-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Essie or Olive & June more popular in search? In September 2026, Essie and Olive & June were level in searches among gel polish brands worldwide, with an estimated 74K branded searches each, at 10.5% of the total each. ## Cite this page Brandwave. "Essie vs Olive & June: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/essie-vs-olive-and-june This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/essie-vs-olive-and-june. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.