---
title: "Essie vs Nailtopia: Which is searched more?"
description: "Which is more popular in search, Essie or Nailtopia? Compare estimated monthly branded-search demand and Share of Search inside the Nail polish brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/essie-vs-nailtopia"
publisher: "Brandwave"
---

# Essie vs Nailtopia: Which is searched more?

Which is more popular in search, Essie or Nailtopia? Compare estimated monthly branded-search demand and Share of Search inside the Nail polish brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Essie and Nailtopia
- **Competitive set**: Nail polish brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Essie Share of Search**: 16.1%
- **Nailtopia Share of Search**: 1.2%

## Which is more popular in search, Essie or Nailtopia?

- In August 2026, Essie had more branded searches than Nailtopia among nail polish brands worldwide. Essie was estimated to have 74K branded searches compared to Nailtopia’s 5.4K, and held a 16.1% Share of Search versus Nailtopia’s 1.2%.
- Essie was ahead of Nailtopia in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Essie’s estimated Share of Search among nail polish brands worldwide moved from 16.2% to 16.1%, and its estimated monthly branded searches held steady at 74K.
- Across the 11 months ending August 2026, Nailtopia’s estimated Share of Search among nail polish brands worldwide moved from 0.96% to 1.2%, and its estimated monthly branded searches moved from 4.4K to 5.4K.

## How did search popularity change for nail polish brands worldwide in August 2026?

- In August 2026, Essie lost estimated Share of Search among nail polish brands worldwide, from 22.2% to 16.1%.
- Estimated monthly branded searches for Nailtopia worldwide rose 22.7% over 11 measured months, from 4.4K to 5.4K in August 2026.

## Month by month

| Month | Essie estimated searches | Essie Share of Search | Essie rank | Nailtopia estimated searches | Nailtopia Share of Search | Nailtopia rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 74K | 16.2% | 3 | 4.4K | 0.96% | 5 |
| Nov 2025 | 74K | 16.2% | 3 | 3.6K | 0.79% | 5 |
| Dec 2025 | 74K | 17.3% | 3 | 5.4K | 1.3% | 5 |
| Jan 2026 | 74K | 16.2% | 3 | 4.4K | 0.96% | 5 |
| Feb 2026 | 60.5K | 13.6% | 3 | 3.6K | 0.81% | 5 |
| Mar 2026 | 74K | 16.2% | 3 | 4.4K | 0.96% | 5 |
| Apr 2026 | 60.5K | 14.6% | 3 | 4.4K | 1.1% | 5 |
| May 2026 | 74K | 15.7% | 3 | 5.4K | 1.1% | 5 |
| Jun 2026 | 74K | 16.8% | 3 | 5.4K | 1.2% | 5 |
| Jul 2026 | 110K | 22.2% | 3 | 5.4K | 1.1% | 5 |
| Aug 2026 | 74K | 16.1% | 3 | 5.4K | 1.2% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Essie’s and Nailtopia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Essie**: Measured on the search term “essie”.
- **Nailtopia**: Measured on the search term “nailtopia”.

- [Essie profile](/demand/global-en/brands/essie)
- [Nailtopia profile](/demand/global-en/brands/nailtopia)
- [All nail polish brands worldwide](/demand/global-en/categories/nail-polish-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Essie or Nailtopia?

In August 2026, Essie had more branded searches than Nailtopia among nail polish brands worldwide. Essie was estimated to have 74K branded searches compared to Nailtopia’s 5.4K, and held a 16.1% Share of Search versus Nailtopia’s 1.2%.

## Cite this page

Brandwave. "Essie vs Nailtopia: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/essie-vs-nailtopia

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/essie-vs-nailtopia. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.