--- title: "Essie vs Madam Glam: Which is searched more?" description: "Is Essie or Madam Glam more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gel polish brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/essie-vs-madam-glam" publisher: "Brandwave" --- # Essie vs Madam Glam: Which is searched more? Is Essie or Madam Glam more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gel polish brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Essie and Madam Glam - **Competitive set**: Gel polish brands - **Market**: Global - **Month measured**: Sep 2026 - **Essie Share of Search**: 10.5% - **Madam Glam Share of Search**: 0.94% ## Is Essie or Madam Glam more popular in search? - In September 2026, Essie had more branded searches than Madam Glam among gel polish brands worldwide. Essie had about 74,000 branded searches, while Madam Glam had 6,600. Essie made up 10.5% of all gel polish brand searches we track, and Madam Glam accounted for 0.94%. - Essie was ahead of Madam Glam in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Essie’s share of searches among gel polish brands worldwide moved from 10% to 10.5%, and its estimated monthly branded searches held steady at 74K. - Across the 12 months ending September 2026, Madam Glam’s share of searches among gel polish brands worldwide moved from 1.3% to 0.94%, and its estimated monthly branded searches moved from 9.9K to 6.6K. ## Top gel polish brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Madam Glam was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Essie was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Madam Glam was listed before Essie in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | OPI | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Gelish | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | DND | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Kiara Sky | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Olive & June | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Sally Hansen | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | CND | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Madam Glam | 8th | 1 of 3 | 2 of 2 | 3 of 5 | | Essie | 9th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about gel polish brands - Asked ChatGPT "Which gel polish brand should I buy?": 1. OPI, 2. DND, 3. Gelish, 4. CND - Asked ChatGPT "What are the best gel polish brands?": 1. OPI, 2. CND, 3. Gelish, 4. DND, 5. Kiara Sky, 6. Essie - Asked ChatGPT "What's the best gel polish brand for a home manicure?": 1. Olive & June, 2. Gelish, 3. OPI, 4. Madam Glam - Searched Google, AI Overview "gel nail polish": 1. Sally Hansen, 2. Kiara Sky, 3. Madam Glam - Searched Google, AI Overview "gel polish brands": 1. OPI, 2. DND, 3. Kiara Sky, 4. Gelish, 5. Olive & June, 6. Madam Glam, 7. Sally Hansen Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for gel polish brands worldwide in September 2026? - In September 2026, Essie gained share of searches among gel polish brands worldwide, from 9.6% to 10.5%. - Estimated monthly branded searches for Madam Glam worldwide fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026. ## Month by month | Month | Essie estimated searches | Essie Share of Search | Essie rank | Madam Glam estimated searches | Madam Glam Share of Search | Madam Glam rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 74K | 10% | 5 | 9.9K | 1.3% | 9 | | Nov 2025 | 74K | 9.1% | 5 | 12.1K | 1.5% | 9 | | Dec 2025 | 74K | 9.4% | 6 | 9.9K | 1.3% | 9 | | Jan 2026 | 74K | 9.5% | 5 | 9.9K | 1.3% | 9 | | Feb 2026 | 60.5K | 8.5% | 5 | 8.1K | 1.1% | 9 | | Mar 2026 | 74K | 9.8% | 5 | 8.1K | 1.1% | 9 | | Apr 2026 | 60.5K | 8.9% | 5 | 8.1K | 1.2% | 9 | | May 2026 | 74K | 9.7% | 5 | 6.6K | 0.87% | 9 | | Jun 2026 | 74K | 9.9% | 4 | 6.6K | 0.88% | 9 | | Jul 2026 | 110K | 13.7% | 4 | 6.6K | 0.82% | 9 | | Aug 2026 | 74K | 9.6% | 4 | 6.6K | 0.86% | 9 | | Sep 2026 | 74K | 10.5% | 4 | 6.6K | 0.94% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Essie’s and Madam Glam’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Essie**: Measured on the search term “essie”. - **Madam Glam**: Measured on the search term “madam glam”. - [Essie profile](/demand/global-en/brands/essie) - [Madam Glam profile](/demand/global-en/brands/madam-glam) - [All gel polish brands worldwide](/demand/global-en/categories/gel-polish-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Essie or Madam Glam more popular in search? In September 2026, Essie had more branded searches than Madam Glam among gel polish brands worldwide. Essie had about 74,000 branded searches, while Madam Glam had 6,600. Essie made up 10.5% of all gel polish brand searches we track, and Madam Glam accounted for 0.94%. ## Cite this page Brandwave. "Essie vs Madam Glam: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/essie-vs-madam-glam This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/essie-vs-madam-glam. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.