---
title: "Essence vs Too Faced: Which is more popular by branded search?"
description: "Which is more popular in search, Essence or Too Faced? Compare estimated monthly branded-search demand and Share of Search inside the Mascara brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/essence-makeup-vs-too-faced"
publisher: "Brandwave"
---

# Essence vs Too Faced: Which is more popular by branded search?

Which is more popular in search, Essence or Too Faced? Compare estimated monthly branded-search demand and Share of Search inside the Mascara brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Essence and Too Faced
- **Competitive set**: Mascara brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Essence Share of Search**: 0.03%
- **Too Faced Share of Search**: 6.8%

## Which is more popular in search, Essence or Too Faced?

- In August 2026, Too Faced had more branded searches than Essence among mascara brands worldwide. Too Faced was estimated to have 135K branded searches compared to Essence’s 590, and held a 6.8% Share of Search versus Essence’s 0.03%.
- Too Faced was ahead of Essence in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Essence’s estimated Share of Search among mascara brands worldwide moved from <0.01% to 0.03%, and its estimated monthly branded searches moved from 170 to 590.
- Across the 11 months ending August 2026, Too Faced’s estimated Share of Search among mascara brands worldwide moved from 6.7% to 6.8%, and its estimated monthly branded searches moved from 165K to 135K.

## How did search popularity change for mascara brands worldwide in August 2026?

- Estimated monthly branded searches for Essence worldwide rose 247.1% over 11 measured months, from 170 to 590 in August 2026.
- Estimated monthly branded searches for Too Faced worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.

## Month by month

| Month | Essence estimated searches | Essence Share of Search | Essence rank | Too Faced estimated searches | Too Faced Share of Search | Too Faced rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 170 | <0.01% | 5 | 165K | 6.7% | 3 |
| Nov 2025 | 210 | <0.01% | 5 | 450K | 16.4% | 3 |
| Dec 2025 | 210 | <0.01% | 5 | 246K | 9.7% | 3 |
| Jan 2026 | 170 | <0.01% | 5 | 201K | 8.8% | 3 |
| Feb 2026 | 140 | <0.01% | 5 | 135K | 6.1% | 3 |
| Mar 2026 | 170 | <0.01% | 5 | 165K | 7.3% | 3 |
| Apr 2026 | 170 | <0.01% | 5 | 135K | 6.1% | 3 |
| May 2026 | 170 | <0.01% | 5 | 165K | 7.3% | 3 |
| Jun 2026 | 1.3K | 0.07% | 5 | 135K | 6.8% | 3 |
| Jul 2026 | 880 | 0.04% | 5 | 135K | 6.8% | 3 |
| Aug 2026 | 590 | 0.03% | 5 | 135K | 6.8% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Essence’s and Too Faced’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Essence**: Measured on the search term “essence nz”.
- **Too Faced**: Measured on the search term “too faced”.

- [Essence profile](/demand/global-en/brands/essence-makeup)
- [Too Faced profile](/demand/global-en/brands/too-faced)
- [All mascara brands worldwide](/demand/global-en/categories/mascara-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Essence or Too Faced?

In August 2026, Too Faced had more branded searches than Essence among mascara brands worldwide. Too Faced was estimated to have 135K branded searches compared to Essence’s 590, and held a 6.8% Share of Search versus Essence’s 0.03%.

## Cite this page

Brandwave. "Essence vs Too Faced: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/essence-makeup-vs-too-faced

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/essence-makeup-vs-too-faced. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.