---
title: "Essence vs OPI: Which is searched more?"
description: "Which is more popular in search, Essence or OPI? Compare estimated monthly branded-search demand and Share of Search inside the Nail polish brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/essence-makeup-vs-opi"
publisher: "Brandwave"
---

# Essence vs OPI: Which is searched more?

Which is more popular in search, Essence or OPI? Compare estimated monthly branded-search demand and Share of Search inside the Nail polish brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Essence and OPI
- **Competitive set**: Nail polish brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Essence Share of Search**: 8.6%
- **OPI Share of Search**: 28.8%

## Which is more popular in search, Essence or OPI?

- In September 2026, OPI had more branded searches than Essence among nail polish brands worldwide. OPI was estimated to have 135K branded searches compared to Essence’s 40.5K, and held a 28.8% Share of Search versus Essence’s 8.6%.
- OPI was ahead of Essence in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Essence’s estimated Share of Search among nail polish brands worldwide moved from 5.6% to 8.6%, and its estimated monthly branded searches moved from 27.1K to 40.5K.
- Across the 12 months ending September 2026, OPI’s estimated Share of Search among nail polish brands worldwide moved from 34% to 28.8%, and its estimated monthly branded searches moved from 165K to 135K.

## How did search popularity change for nail polish brands worldwide in September 2026?

- In September 2026, Essence gained estimated Share of Search among nail polish brands worldwide, from 6.7% to 8.6%.
- In September 2026, OPI lost estimated Share of Search among nail polish brands worldwide, from 33.5% to 28.8%.

## Month by month

| Month | Essence estimated searches | Essence Share of Search | Essence rank | OPI estimated searches | OPI Share of Search | OPI rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 27.1K | 5.6% | 5 | 165K | 34% | 2 |
| Nov 2025 | 33.1K | 6.8% | 5 | 165K | 33.7% | 2 |
| Dec 2025 | 27.1K | 5.9% | 5 | 135K | 29.6% | 2 |
| Jan 2026 | 27.1K | 5.6% | 5 | 165K | 34% | 2 |
| Feb 2026 | 22.2K | 4.8% | 5 | 165K | 35.4% | 2 |
| Mar 2026 | 33.1K | 6.7% | 5 | 165K | 33.6% | 2 |
| Apr 2026 | 27.1K | 6.1% | 5 | 135K | 30.6% | 2 |
| May 2026 | 27.1K | 5.5% | 5 | 165K | 33.2% | 2 |
| Jun 2026 | 33.1K | 7% | 5 | 135K | 28.5% | 2 |
| Jul 2026 | 33.1K | 6.3% | 5 | 165K | 31.3% | 2 |
| Aug 2026 | 33.1K | 6.7% | 5 | 165K | 33.5% | 2 |
| Sep 2026 | 40.5K | 8.6% | 5 | 135K | 28.8% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Essence’s and OPI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Essence**: Measured on the search term “essence makeup”.
- **OPI**: Measured on the search term “opi”.

- [Essence profile](/demand/global-en/brands/essence-makeup)
- [OPI profile](/demand/global-en/brands/opi)
- [All nail polish brands worldwide](/demand/global-en/categories/nail-polish-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Essence or OPI?

In September 2026, OPI had more branded searches than Essence among nail polish brands worldwide. OPI was estimated to have 135K branded searches compared to Essence’s 40.5K, and held a 28.8% Share of Search versus Essence’s 8.6%.

## Cite this page

Brandwave. "Essence vs OPI: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/essence-makeup-vs-opi

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/essence-makeup-vs-opi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.