---
title: "Essence vs MAC: Which is searched more?"
description: "Which is more popular in search, Essence or MAC? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/essence-makeup-vs-mac-cosmetics"
publisher: "Brandwave"
---

# Essence vs MAC: Which is searched more?

Which is more popular in search, Essence or MAC? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Essence and MAC
- **Competitive set**: Makeup and cosmetics brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Essence Share of Search**: 0.92%
- **MAC Share of Search**: 0.93%

## Which is more popular in search, Essence or MAC?

- In September 2026, Essence and MAC were level on Share of Search among makeup and cosmetics brands worldwide, with an estimated 73.6K versus 74K branded searches, at 0.92% and 0.93% estimated Share of Search.
- MAC was ahead of Essence in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Essence’s estimated Share of Search among makeup and cosmetics brands worldwide moved from 0.54% to 0.92%, and its estimated monthly branded searches moved from 54.2K to 73.6K.
- Across the 12 months ending September 2026, MAC’s estimated Share of Search among makeup and cosmetics brands worldwide moved from 0.74% to 0.93%, and its estimated monthly branded searches held steady at 74K.

## How did search popularity change for makeup and cosmetics brands worldwide in September 2026?

- In September 2026, Essence rose from 22nd to 21st among makeup and cosmetics brands worldwide.

## Month by month

| Month | Essence estimated searches | Essence Share of Search | Essence rank | MAC estimated searches | MAC Share of Search | MAC rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 54.2K | 0.54% | 23 | 74K | 0.74% | 20 |
| Nov 2025 | 60.2K | 0.35% | 23 | 110K | 0.64% | 19 |
| Dec 2025 | 54.2K | 0.46% | 23 | 110K | 0.93% | 18 |
| Jan 2026 | 54.2K | 0.54% | 22 | 74K | 0.74% | 20 |
| Feb 2026 | 44.4K | 0.54% | 22 | 74K | 0.9% | 20 |
| Mar 2026 | 60.2K | 0.68% | 22 | 74K | 0.83% | 20 |
| Apr 2026 | 54.2K | 0.69% | 22 | 74K | 0.94% | 20 |
| May 2026 | 54.2K | 0.64% | 22 | 74K | 0.88% | 20 |
| Jun 2026 | 55.3K | 0.76% | 21 | 60.5K | 0.83% | 20 |
| Jul 2026 | 60.2K | 0.76% | 22 | 74K | 0.94% | 20 |
| Aug 2026 | 60.2K | 0.75% | 22 | 74K | 0.93% | 20 |
| Sep 2026 | 73.6K | 0.92% | 21 | 74K | 0.93% | 20 |

## How each brand is measured

Brandwave collects information about searches that people make online using Essence’s and MAC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Essence**: Measured on the search terms “essence cosmetics” and “essence makeup”, summed into one figure.
- **MAC**: Measured on the search term “mac makeup”.

- [Essence profile](/demand/global-en/brands/essence-makeup)
- [MAC profile](/demand/global-en/brands/mac-cosmetics)
- [All makeup and cosmetics brands worldwide](/demand/global-en/categories/makeup-brands): The set both shares are measured inside, 27 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Essence or MAC?

In September 2026, Essence and MAC were level on Share of Search among makeup and cosmetics brands worldwide, with an estimated 73.6K versus 74K branded searches, at 0.92% and 0.93% estimated Share of Search.

## Cite this page

Brandwave. "Essence vs MAC: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/essence-makeup-vs-mac-cosmetics

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/essence-makeup-vs-mac-cosmetics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.