--- title: "Esschert vs Gorilla Grip: Which is searched more?" description: "Is Esschert or Gorilla Grip more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Door mat brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/esschert-vs-gorilla-grip" publisher: "Brandwave" --- # Esschert vs Gorilla Grip: Which is searched more? Is Esschert or Gorilla Grip more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Door mat brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Esschert and Gorilla Grip - **Competitive set**: Door mat brands - **Market**: Global - **Month measured**: Sep 2026 - **Esschert Share of Search**: 1.6% - **Gorilla Grip Share of Search**: 39.9% ## Is Esschert or Gorilla Grip more popular in search? - In September 2026, Gorilla Grip had more branded searches than Esschert among door mat brands worldwide. Gorilla Grip had about 22,200 branded searches, while Esschert had 880. Gorilla Grip made up 39.9% of all door mat brand searches we track, and Esschert accounted for 1.6%. - Gorilla Grip was ahead of Esschert in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Esschert’s share of searches among door mat brands worldwide moved from 1.5% to 1.6%, and its estimated monthly branded searches held steady at 880. - Across the 12 months ending September 2026, Gorilla Grip’s share of searches among door mat brands worldwide moved from 46.3% to 39.9%, and its estimated monthly branded searches moved from 27.1K to 22.2K. ## Top door mat brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Gorilla Grip was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Esschert did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | WaterHog | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Gorilla Grip | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Entryways | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | JVL | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Apache Mills | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Notrax | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Esschert | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Muddle Mat | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dirt Stopper | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about door mat brands - Asked ChatGPT "Which door mat brand should I buy?": 1. WaterHog, 2. Gorilla Grip, 3. Entryways - Asked ChatGPT "What are the best door mat brands?": 1. WaterHog, 2. Gorilla Grip, 3. Entryways - Asked ChatGPT "What's the best door mat brand for a front door?": 1. WaterHog, 2. Gorilla Grip, 3. Entryways - Searched Google, AI Overview "outdoor door mat": named none of the brands we track - Searched Google, AI Overview "coir door mat": named none of the brands we track Not named in any answer: JVL, Apache Mills, Notrax, Esschert, Muddle Mat and Dirt Stopper. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for door mat brands worldwide in September 2026? - In September 2026, Gorilla Grip gained share of searches among door mat brands worldwide, from 38.4% to 39.9%. ## Month by month | Month | Esschert estimated searches | Esschert Share of Search | Esschert rank | Gorilla Grip estimated searches | Gorilla Grip Share of Search | Gorilla Grip rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 880 | 1.5% | 7 | 27.1K | 46.3% | 1 | | Nov 2025 | 880 | 1.6% | 7 | 22.2K | 40.2% | 1 | | Dec 2025 | 880 | 1.6% | 7 | 22.2K | 40.1% | 1 | | Jan 2026 | 1K | 1.8% | 7 | 22.2K | 39.5% | 1 | | Feb 2026 | 880 | 1.7% | 7 | 18.1K | 34.7% | 1 | | Mar 2026 | 1.3K | 2.5% | 7 | 18.1K | 34.4% | 1 | | Apr 2026 | 1.3K | 2.3% | 6 | 18.1K | 32.5% | 2 | | May 2026 | 1.3K | 2.3% | 6 | 18.1K | 32.5% | 2 | | Jun 2026 | 1K | 1.5% | 7 | 27.1K | 42% | 1 | | Jul 2026 | 1K | 1.7% | 7 | 22.2K | 37.3% | 1 | | Aug 2026 | 880 | 1.5% | 7 | 22.2K | 38.4% | 1 | | Sep 2026 | 880 | 1.6% | 7 | 22.2K | 39.9% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Esschert’s and Gorilla Grip’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Esschert**: Measured on the search term “esschert”. - **Gorilla Grip**: Measured on the search term “gorilla grip”. - [Esschert profile](/demand/global-en/brands/esschert) - [Gorilla Grip profile](/demand/global-en/brands/gorilla-grip) - [All door mat brands worldwide](/demand/global-en/categories/door-mat-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Esschert or Gorilla Grip more popular in search? In September 2026, Gorilla Grip had more branded searches than Esschert among door mat brands worldwide. Gorilla Grip had about 22,200 branded searches, while Esschert had 880. Gorilla Grip made up 39.9% of all door mat brand searches we track, and Esschert accounted for 1.6%. ## Cite this page Brandwave. "Esschert vs Gorilla Grip: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/esschert-vs-gorilla-grip This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/esschert-vs-gorilla-grip. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.