--- title: "Esri ArcGIS vs HERE Technologies: Which is searched more?" description: "Is Esri ArcGIS or HERE Technologies more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mapping and location platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/esri-arcgis-vs-here-technologies" publisher: "Brandwave" --- # Esri ArcGIS vs HERE Technologies: Which is searched more? Is Esri ArcGIS or HERE Technologies more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mapping and location platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Esri ArcGIS and HERE Technologies - **Competitive set**: Mapping and location platforms - **Market**: Global - **Month measured**: Sep 2026 - **Esri ArcGIS Share of Search**: 30.9% - **HERE Technologies Share of Search**: 1.4% ## Is Esri ArcGIS or HERE Technologies more popular in search? - In September 2026, Esri ArcGIS had more branded searches than HERE Technologies among mapping and location platforms worldwide. Esri ArcGIS had about 316,000 branded searches, while HERE Technologies had 14,800. Esri ArcGIS made up 30.9% of all mapping and location platform searches we track, and HERE Technologies accounted for 1.4%. - Esri ArcGIS was ahead of HERE Technologies in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Esri ArcGIS’s share of searches among mapping and location platforms worldwide moved from 28.5% to 30.9%, and its estimated monthly branded searches held steady at 316K. - Across the 12 months ending September 2026, HERE Technologies’ share of searches among mapping and location platforms worldwide moved from 1.3% to 1.4%, and its estimated monthly branded searches held steady at 14.8K. ## Top mapping and location platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Esri ArcGIS was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. HERE Technologies was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Esri ArcGIS was listed before HERE Technologies in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Google Maps Platform | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Mapbox | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Esri ArcGIS | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | HERE Technologies | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Felt | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | CARTO | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | QGIS | 7th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about mapping and location platforms - Asked ChatGPT "Which location mapping platform should I use?": 1. Google Maps Platform, 2. Mapbox, 3. Esri ArcGIS, 4. HERE Technologies - Asked ChatGPT "What are the best location mapping platforms?": 1. Google Maps Platform, 2. Mapbox, 3. Esri ArcGIS, 4. HERE Technologies, 5. CARTO, 6. QGIS, 7. Felt - Asked ChatGPT "What's the best location mapping platform for a map app?": 1. Google Maps Platform, 2. Mapbox - Searched Google, AI Overview "location map software": 1. Esri ArcGIS, 2. Mapbox, 3. Google Maps Platform - Searched Google, AI Overview "location mapping platforms": 1. Esri ArcGIS, 2. Felt, 3. Mapbox, 4. Google Maps Platform, 5. CARTO, 6. HERE Technologies, 7. QGIS Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for mapping and location platforms worldwide in September 2026? - In September 2026, Esri ArcGIS gained share of searches among mapping and location platforms worldwide, from 25.3% to 30.9%. ## Month by month | Month | Esri ArcGIS estimated searches | Esri ArcGIS Share of Search | Esri ArcGIS rank | HERE Technologies estimated searches | HERE Technologies Share of Search | HERE Technologies rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 316K | 28.5% | 2 | 14.8K | 1.3% | 6 | | Nov 2025 | 311K | 28.7% | 2 | 14.8K | 1.4% | 6 | | Dec 2025 | 256K | 28.8% | 2 | 12.1K | 1.4% | 6 | | Jan 2026 | 264K | 25.5% | 2 | 14.8K | 1.4% | 6 | | Feb 2026 | 261K | 26.2% | 2 | 14.8K | 1.5% | 6 | | Mar 2026 | 316K | 29.7% | 2 | 18.1K | 1.7% | 6 | | Apr 2026 | 313K | 29.6% | 2 | 14.8K | 1.4% | 6 | | May 2026 | 261K | 26% | 2 | 14.8K | 1.5% | 6 | | Jun 2026 | 213K | 25.5% | 2 | 14.8K | 1.8% | 6 | | Jul 2026 | 213K | 25.1% | 2 | 14.8K | 1.7% | 6 | | Aug 2026 | 213K | 25.3% | 2 | 12.1K | 1.4% | 6 | | Sep 2026 | 316K | 30.9% | 2 | 14.8K | 1.4% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Esri ArcGIS’s and HERE Technologies’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Esri ArcGIS**: Measured on the search terms “arcgis” and “esri arcgis”, summed into one figure. - **HERE Technologies**: Measured on the search term “here technologies”. - [Esri ArcGIS profile](/demand/global-en/brands/esri-arcgis) - [HERE Technologies profile](/demand/global-en/brands/here-technologies) - [All mapping and location platforms worldwide](/demand/global-en/categories/mapping-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Esri ArcGIS or HERE Technologies more popular in search? In September 2026, Esri ArcGIS had more branded searches than HERE Technologies among mapping and location platforms worldwide. Esri ArcGIS had about 316,000 branded searches, while HERE Technologies had 14,800. Esri ArcGIS made up 30.9% of all mapping and location platform searches we track, and HERE Technologies accounted for 1.4%. ## Cite this page Brandwave. "Esri ArcGIS vs HERE Technologies: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/esri-arcgis-vs-here-technologies This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/esri-arcgis-vs-here-technologies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.