---
title: "Esquif vs Old Town: Which is searched more?"
description: "Which is more popular in search, Esquif or Old Town? Compare estimated monthly branded-search demand and Share of Search inside the Canoe brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/esquif-vs-old-town"
publisher: "Brandwave"
---

# Esquif vs Old Town: Which is searched more?

Which is more popular in search, Esquif or Old Town? Compare estimated monthly branded-search demand and Share of Search inside the Canoe brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Esquif and Old Town
- **Competitive set**: Canoe brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Esquif Share of Search**: 0.26%
- **Old Town Share of Search**: 72.2%

## Which is more popular in search, Esquif or Old Town?

- In August 2026, Old Town had more branded searches than Esquif among canoe brands worldwide. Old Town was estimated to have 1.5M branded searches compared to Esquif’s 5.4K, and held a 72.2% Share of Search versus Esquif’s 0.26%.
- Old Town was ahead of Esquif in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Esquif’s estimated Share of Search among canoe brands worldwide moved from 0.2% to 0.26%, and its estimated monthly branded searches moved from 3.6K to 5.4K.
- Across the 11 months ending August 2026, Old Town’s estimated Share of Search among canoe brands worldwide moved from 44.6% to 72.2%, and its estimated monthly branded searches moved from 823K to 1.5M.

## How did search popularity change for canoe brands worldwide in August 2026?

- In August 2026, Old Town gained estimated Share of Search among canoe brands worldwide, from 67.9% to 72.2%.
- Estimated monthly branded searches for Esquif worldwide rose 50% over 11 measured months, from 3.6K to 5.4K in August 2026.

## Month by month

| Month | Esquif estimated searches | Esquif Share of Search | Esquif rank | Old Town estimated searches | Old Town Share of Search | Old Town rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 3.6K | 0.2% | 6 | 823K | 44.6% | 2 |
| Nov 2025 | 5.4K | 0.28% | 4 | 673K | 35.1% | 2 |
| Dec 2025 | 6.6K | 0.34% | 4 | 673K | 35% | 2 |
| Jan 2026 | 5.4K | 0.32% | 5 | 673K | 39.5% | 2 |
| Feb 2026 | 4.4K | 0.26% | 5 | 673K | 39.7% | 2 |
| Mar 2026 | 5.4K | 0.29% | 5 | 823K | 44.6% | 2 |
| Apr 2026 | 5.4K | 0.29% | 5 | 1M | 54.1% | 1 |
| May 2026 | 5.4K | 0.32% | 6 | 1M | 58.8% | 1 |
| Jun 2026 | 5.4K | 0.3% | 5 | 1.2M | 68% | 1 |
| Jul 2026 | 4.4K | 0.24% | 6 | 1.2M | 67.9% | 1 |
| Aug 2026 | 5.4K | 0.26% | 6 | 1.5M | 72.2% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Esquif’s and Old Town’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Esquif**: Measured on the search term “esquif”.
- **Old Town**: Measured on the search term “old town”.

- [Esquif profile](/demand/global-en/brands/esquif)
- [Old Town profile](/demand/global-en/brands/old-town)
- [All canoe brands worldwide](/demand/global-en/categories/canoe-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Esquif or Old Town?

In August 2026, Old Town had more branded searches than Esquif among canoe brands worldwide. Old Town was estimated to have 1.5M branded searches compared to Esquif’s 5.4K, and held a 72.2% Share of Search versus Esquif’s 0.26%.

## Cite this page

Brandwave. "Esquif vs Old Town: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/esquif-vs-old-town

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/esquif-vs-old-town. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.