--- title: "Espoma vs Yara: Which is searched more?" description: "Is Espoma or Yara more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fertiliser brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/espoma-vs-yara" publisher: "Brandwave" --- # Espoma vs Yara: Which is searched more? Is Espoma or Yara more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fertiliser brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Espoma and Yara - **Competitive set**: Fertiliser brands - **Market**: Global - **Month measured**: Sep 2026 - **Espoma Share of Search**: 0.52% - **Yara Share of Search**: 0.01% ## Is Espoma or Yara more popular in search? - In September 2026, Espoma had more branded searches than Yara among fertiliser brands worldwide. Espoma had about 3,600 branded searches, while Yara had 90. Espoma made up 0.52% of all fertiliser brand searches we track, and Yara accounted for 0.01%. - Espoma was ahead of Yara in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Espoma’s share of searches among fertiliser brands worldwide moved from 0.59% to 0.52%, and its estimated monthly branded searches held steady at 3.6K. - Across the 12 months ending September 2026, Yara’s share of searches among fertiliser brands worldwide held steady at 0.01%, and its estimated monthly branded searches held steady at 90. ## Top fertiliser brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Espoma was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Yara did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Espoma | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Miracle-Gro | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Osmocote | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Scotts | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | ICL | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Haifa | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Nutrien | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Yara | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about fertiliser brands - Asked ChatGPT "Which fertiliser brand should I buy?": 1. Espoma, 2. Miracle-Gro, 3. Osmocote - Asked ChatGPT "What are the best fertiliser brands?": 1. Espoma, 2. Miracle-Gro, 3. Scotts, 4. Osmocote - Asked ChatGPT "What's the best fertiliser brand for a healthy lawn?": 1. Scotts - Searched Google, AI Overview "lawn fertiliser": 1. Scotts - Searched Google, AI Overview "garden fertiliser": named none of the brands we track Not named in any answer: ICL, Haifa, Nutrien and Yara. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for fertiliser brands worldwide in September 2026? Neither Espoma nor Yara moved beyond provider rounding among fertiliser brands in Sep 2026. ## Month by month | Month | Espoma estimated searches | Espoma Share of Search | Espoma rank | Yara estimated searches | Yara Share of Search | Yara rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 0.59% | 6 | 90 | 0.01% | 8 | | Nov 2025 | 2.4K | 0.48% | 6 | 70 | 0.01% | 8 | | Dec 2025 | 1.9K | 0.34% | 6 | 90 | 0.02% | 8 | | Jan 2026 | 2.9K | 0.5% | 6 | 90 | 0.02% | 8 | | Feb 2026 | 3.6K | 0.63% | 6 | 90 | 0.02% | 8 | | Mar 2026 | 8.1K | 0.83% | 6 | 110 | 0.01% | 8 | | Apr 2026 | 8.1K | 1.1% | 6 | 90 | 0.01% | 8 | | May 2026 | 8.1K | 1.1% | 6 | 50 | <0.01% | 8 | | Jun 2026 | 5.4K | 0.95% | 6 | 90 | 0.02% | 8 | | Jul 2026 | 4.4K | 0.7% | 6 | 90 | 0.01% | 8 | | Aug 2026 | 3.6K | 0.69% | 6 | 50 | <0.01% | 8 | | Sep 2026 | 3.6K | 0.52% | 6 | 90 | 0.01% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Espoma’s and Yara’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Espoma**: Measured on the search term “espoma”. - **Yara**: Measured on the search term “yara nutrients”. - [Espoma profile](/demand/global-en/brands/espoma) - [Yara profile](/demand/global-en/brands/yara) - [All fertiliser brands worldwide](/demand/global-en/categories/fertiliser-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Espoma or Yara more popular in search? In September 2026, Espoma had more branded searches than Yara among fertiliser brands worldwide. Espoma had about 3,600 branded searches, while Yara had 90. Espoma made up 0.52% of all fertiliser brand searches we track, and Yara accounted for 0.01%. ## Cite this page Brandwave. "Espoma vs Yara: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/espoma-vs-yara This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/espoma-vs-yara. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.