--- title: "Espoma vs Miracle-Gro: Which is searched more?" description: "Is Espoma or Miracle-Gro more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fertiliser brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/espoma-vs-miracle-gro" publisher: "Brandwave" --- # Espoma vs Miracle-Gro: Which is searched more? Is Espoma or Miracle-Gro more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fertiliser brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Espoma and Miracle-Gro - **Competitive set**: Fertiliser brands - **Market**: Global - **Month measured**: Sep 2026 - **Espoma Share of Search**: 0.52% - **Miracle-Gro Share of Search**: 4.8% ## Is Espoma or Miracle-Gro more popular in search? - In September 2026, Miracle-Gro had more branded searches than Espoma among fertiliser brands worldwide. Miracle-Gro had about 33,100 branded searches, while Espoma had 3,600. Miracle-Gro made up 4.8% of all fertiliser brand searches we track, and Espoma accounted for 0.52%. - Miracle-Gro was ahead of Espoma in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Espoma’s share of searches among fertiliser brands worldwide moved from 0.59% to 0.52%, and its estimated monthly branded searches held steady at 3.6K. - Across the 12 months ending September 2026, Miracle-Gro’s share of searches among fertiliser brands worldwide moved from 4.5% to 4.8%, and its estimated monthly branded searches moved from 27.1K to 33.1K. ## Top fertiliser brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Espoma and Miracle-Gro were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Espoma was listed before Miracle-Gro in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Espoma | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Miracle-Gro | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Osmocote | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Scotts | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | ICL | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Haifa | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Nutrien | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Yara | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about fertiliser brands - Asked ChatGPT "Which fertiliser brand should I buy?": 1. Espoma, 2. Miracle-Gro, 3. Osmocote - Asked ChatGPT "What are the best fertiliser brands?": 1. Espoma, 2. Miracle-Gro, 3. Scotts, 4. Osmocote - Asked ChatGPT "What's the best fertiliser brand for a healthy lawn?": 1. Scotts - Searched Google, AI Overview "lawn fertiliser": 1. Scotts - Searched Google, AI Overview "garden fertiliser": named none of the brands we track Not named in any answer: ICL, Haifa, Nutrien and Yara. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for fertiliser brands worldwide in September 2026? - In September 2026, Miracle-Gro lost share of searches among fertiliser brands worldwide, from 7.7% to 4.8%. ## Month by month | Month | Espoma estimated searches | Espoma Share of Search | Espoma rank | Miracle-Gro estimated searches | Miracle-Gro Share of Search | Miracle-Gro rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 0.59% | 6 | 27.1K | 4.5% | 4 | | Nov 2025 | 2.4K | 0.48% | 6 | 22.2K | 4.4% | 4 | | Dec 2025 | 1.9K | 0.34% | 6 | 18.1K | 3.3% | 4 | | Jan 2026 | 2.9K | 0.5% | 6 | 22.2K | 3.9% | 4 | | Feb 2026 | 3.6K | 0.63% | 6 | 27.1K | 4.8% | 4 | | Mar 2026 | 8.1K | 0.83% | 6 | 49.5K | 5% | 4 | | Apr 2026 | 8.1K | 1.1% | 6 | 74K | 9.8% | 3 | | May 2026 | 8.1K | 1.1% | 6 | 90.5K | 12% | 3 | | Jun 2026 | 5.4K | 0.95% | 6 | 74K | 13.1% | 3 | | Jul 2026 | 4.4K | 0.7% | 6 | 60.5K | 9.6% | 3 | | Aug 2026 | 3.6K | 0.69% | 6 | 40.5K | 7.7% | 3 | | Sep 2026 | 3.6K | 0.52% | 6 | 33.1K | 4.8% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Espoma’s and Miracle-Gro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Espoma**: Measured on the search term “espoma”. - **Miracle-Gro**: Measured on the search term “miracle-gro”. - [Espoma profile](/demand/global-en/brands/espoma) - [Miracle-Gro profile](/demand/global-en/brands/miracle-gro) - [All fertiliser brands worldwide](/demand/global-en/categories/fertiliser-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Espoma or Miracle-Gro more popular in search? In September 2026, Miracle-Gro had more branded searches than Espoma among fertiliser brands worldwide. Miracle-Gro had about 33,100 branded searches, while Espoma had 3,600. Miracle-Gro made up 4.8% of all fertiliser brand searches we track, and Espoma accounted for 0.52%. ## Cite this page Brandwave. "Espoma vs Miracle-Gro: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/espoma-vs-miracle-gro This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/espoma-vs-miracle-gro. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.