---
title: "ESL vs Toornament: Which is searched more?"
description: "Which is more popular in search, ESL or Toornament? Compare estimated monthly branded-search demand and Share of Search inside the Esports platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/esl-vs-toornament"
publisher: "Brandwave"
---

# ESL vs Toornament: Which is searched more?

Which is more popular in search, ESL or Toornament? Compare estimated monthly branded-search demand and Share of Search inside the Esports platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: ESL and Toornament
- **Competitive set**: Esports platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **ESL Share of Search**: 4.6%
- **Toornament Share of Search**: 0.12%

## Which is more popular in search, ESL or Toornament?

- In August 2026, ESL had more branded searches than Toornament among esports platforms worldwide. ESL was estimated to have 246K branded searches compared to Toornament’s 6.6K, and held a 4.6% Share of Search versus Toornament’s 0.12%.
- ESL was ahead of Toornament in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ESL’s estimated Share of Search among esports platforms worldwide moved from 9.7% to 4.6%, and its estimated monthly branded searches moved from 301K to 246K.
- Across the 11 months ending August 2026, Toornament’s estimated Share of Search among esports platforms worldwide moved from 0.32% to 0.12%, and its estimated monthly branded searches moved from 9.9K to 6.6K.

## How did search popularity change for esports platforms worldwide in August 2026?

- In August 2026, ESL lost estimated Share of Search among esports platforms worldwide, from 5.6% to 4.6%.
- Estimated monthly branded searches for Toornament worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.

## Month by month

| Month | ESL estimated searches | ESL Share of Search | ESL rank | Toornament estimated searches | Toornament Share of Search | Toornament rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 301K | 9.7% | 2 | 9.9K | 0.32% | 5 |
| Nov 2025 | 246K | 6.7% | 2 | 8.1K | 0.22% | 5 |
| Dec 2025 | 246K | 6.7% | 2 | 8.1K | 0.22% | 5 |
| Jan 2026 | 301K | 6.8% | 2 | 12.1K | 0.27% | 5 |
| Feb 2026 | 246K | 5.6% | 2 | 9.9K | 0.22% | 5 |
| Mar 2026 | 301K | 6.7% | 2 | 12.1K | 0.27% | 5 |
| Apr 2026 | 246K | 5.6% | 2 | 9.9K | 0.22% | 5 |
| May 2026 | 246K | 5.6% | 2 | 8.1K | 0.18% | 5 |
| Jun 2026 | 301K | 6.8% | 2 | 6.6K | 0.15% | 5 |
| Jul 2026 | 246K | 5.6% | 2 | 8.1K | 0.18% | 5 |
| Aug 2026 | 246K | 4.6% | 2 | 6.6K | 0.12% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using ESL’s and Toornament’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **ESL**: Measured on the search term “esl”.
- **Toornament**: Measured on the search term “toornament”.

- [ESL profile](/demand/global-en/brands/esl)
- [Toornament profile](/demand/global-en/brands/toornament)
- [All esports platforms worldwide](/demand/global-en/categories/esports-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, ESL or Toornament?

In August 2026, ESL had more branded searches than Toornament among esports platforms worldwide. ESL was estimated to have 246K branded searches compared to Toornament’s 6.6K, and held a 4.6% Share of Search versus Toornament’s 0.12%.

## Cite this page

Brandwave. "ESL vs Toornament: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/esl-vs-toornament

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/esl-vs-toornament. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.