---
title: "ESET vs SentinelOne: Which is more popular by branded search?"
description: "Which is more popular in search, ESET or SentinelOne? Compare estimated monthly branded-search demand and Share of Search inside the Endpoint security platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/eset-vs-sentinelone"
publisher: "Brandwave"
---

# ESET vs SentinelOne: Which is more popular by branded search?

Which is more popular in search, ESET or SentinelOne? Compare estimated monthly branded-search demand and Share of Search inside the Endpoint security platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: ESET and SentinelOne
- **Competitive set**: Endpoint security platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **ESET Share of Search**: 11.6%
- **SentinelOne Share of Search**: 4.9%

## Which is more popular in search, ESET or SentinelOne?

- In August 2026, ESET had more branded searches than SentinelOne among endpoint security platforms worldwide. ESET was estimated to have 224K branded searches compared to SentinelOne’s 93.7K, and held an 11.6% Share of Search versus SentinelOne’s 4.9%.
- ESET was ahead of SentinelOne in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ESET’s estimated Share of Search among endpoint security platforms worldwide moved from 15.1% to 11.6%, and its estimated monthly branded searches moved from 333K to 224K.
- Across the 11 months ending August 2026, SentinelOne’s estimated Share of Search among endpoint security platforms worldwide moved from 5.2% to 4.9%, and its estimated monthly branded searches moved from 114K to 93.7K.

## How did search popularity change for endpoint security platforms worldwide in August 2026?

- Estimated monthly branded searches for ESET worldwide fell 32.7% over 11 measured months, from 333K to 224K in August 2026.
- Estimated monthly branded searches for SentinelOne worldwide fell 17.7% over 11 measured months, from 114K to 93.7K in August 2026.

## Month by month

| Month | ESET estimated searches | ESET Share of Search | ESET rank | SentinelOne estimated searches | SentinelOne Share of Search | SentinelOne rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 333K | 15.1% | 3 | 114K | 5.2% | 5 |
| Nov 2025 | 330K | 14.4% | 3 | 94.2K | 4.1% | 5 |
| Dec 2025 | 270K | 13.4% | 3 | 94K | 4.7% | 5 |
| Jan 2026 | 331K | 14.2% | 3 | 94.3K | 4.1% | 5 |
| Feb 2026 | 275K | 13.8% | 3 | 94.4K | 4.8% | 5 |
| Mar 2026 | 278K | 11.8% | 4 | 114K | 4.8% | 5 |
| Apr 2026 | 274K | 12.6% | 3 | 94.5K | 4.3% | 5 |
| May 2026 | 227K | 11.6% | 4 | 94K | 4.8% | 5 |
| Jun 2026 | 227K | 11.6% | 4 | 93.9K | 4.8% | 5 |
| Jul 2026 | 226K | 11.6% | 4 | 93.8K | 4.8% | 5 |
| Aug 2026 | 224K | 11.6% | 4 | 93.7K | 4.9% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using ESET’s and SentinelOne’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **ESET**: Measured on the search terms “antivirus eset”, “endpoint security eset”, “eset”, “eset app”, “eset com”, “eset protect” and “eset software”, summed into one figure.
- **SentinelOne**: Measured on the search terms “antivirus sentinelone”, “sentinelone”, “sentinelone antivirus”, “sentinelone app”, “sentinelone com”, “sentinelone endpoint security”, “sentinelone singularity” and “sentinelone software”, summed into one figure.

- [ESET profile](/demand/global-en/brands/eset)
- [SentinelOne profile](/demand/global-en/brands/sentinelone)
- [All endpoint security platforms worldwide](/demand/global-en/categories/endpoint-security-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, ESET or SentinelOne?

In August 2026, ESET had more branded searches than SentinelOne among endpoint security platforms worldwide. ESET was estimated to have 224K branded searches compared to SentinelOne’s 93.7K, and held an 11.6% Share of Search versus SentinelOne’s 4.9%.

## Cite this page

Brandwave. "ESET vs SentinelOne: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/eset-vs-sentinelone

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/eset-vs-sentinelone. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.