---
title: "ESET vs Kaspersky: Which is more popular by branded search?"
description: "Which is more popular in search, ESET or Kaspersky? Compare estimated monthly branded-search demand and Share of Search inside the Antivirus software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/eset-vs-kaspersky"
publisher: "Brandwave"
---

# ESET vs Kaspersky: Which is more popular by branded search?

Which is more popular in search, ESET or Kaspersky? Compare estimated monthly branded-search demand and Share of Search inside the Antivirus software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: ESET and Kaspersky
- **Competitive set**: Antivirus software
- **Market**: Global
- **Month measured**: Aug 2026
- **ESET Share of Search**: 16.2%
- **Kaspersky Share of Search**: 35.4%

## Which is more popular in search, ESET or Kaspersky?

- In August 2026, Kaspersky had more branded searches than ESET among antivirus software worldwide. Kaspersky was estimated to have 550K branded searches compared to ESET’s 252K, and held a 35.4% Share of Search versus ESET’s 16.2%.
- Kaspersky was ahead of ESET in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ESET’s estimated Share of Search among antivirus software worldwide moved from 17.9% to 16.2%, and its estimated monthly branded searches moved from 360K to 252K.
- Across the 11 months ending August 2026, Kaspersky’s estimated Share of Search among antivirus software worldwide moved from 33.5% to 35.4%, and its estimated monthly branded searches moved from 673K to 550K.

## How did search popularity change for antivirus software worldwide in August 2026?

- In August 2026, Kaspersky overtook Bitdefender to take the highest estimated Share of Search among antivirus software worldwide, at 35.4%.
- In August 2026, ESET lost estimated Share of Search among antivirus software worldwide, from 17% to 16.2%.

## Month by month

| Month | ESET estimated searches | ESET Share of Search | ESET rank | Kaspersky estimated searches | Kaspersky Share of Search | Kaspersky rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 360K | 17.9% | 3 | 673K | 33.5% | 1 |
| Nov 2025 | 357K | 18.1% | 3 | 673K | 34.2% | 1 |
| Dec 2025 | 297K | 15.6% | 3 | 673K | 35.3% | 1 |
| Jan 2026 | 358K | 17.6% | 3 | 673K | 33.1% | 1 |
| Feb 2026 | 297K | 18.2% | 3 | 550K | 33.6% | 1 |
| Mar 2026 | 300K | 16.9% | 3 | 550K | 31% | 2 |
| Apr 2026 | 296K | 18% | 3 | 550K | 33.4% | 1 |
| May 2026 | 249K | 16.1% | 3 | 550K | 35.6% | 1 |
| Jun 2026 | 249K | 17.6% | 3 | 450K | 31.9% | 2 |
| Jul 2026 | 249K | 17% | 3 | 450K | 30.8% | 2 |
| Aug 2026 | 252K | 16.2% | 3 | 550K | 35.4% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using ESET’s and Kaspersky’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **ESET**: Measured on the search terms “antivirus eset”, “endpoint security eset”, “eset”, “eset antivirus”, “eset app”, “eset com”, “eset protect” and “eset software”, summed into one figure.
- **Kaspersky**: Measured on the search term “kaspersky”.

- [ESET profile](/demand/global-en/brands/eset)
- [Kaspersky profile](/demand/global-en/brands/kaspersky)
- [All antivirus software worldwide](/demand/global-en/categories/antivirus-software): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, ESET or Kaspersky?

In August 2026, Kaspersky had more branded searches than ESET among antivirus software worldwide. Kaspersky was estimated to have 550K branded searches compared to ESET’s 252K, and held a 35.4% Share of Search versus ESET’s 16.2%.

## Cite this page

Brandwave. "ESET vs Kaspersky: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/eset-vs-kaspersky

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/eset-vs-kaspersky. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.