--- title: "Erin Condren vs The Happy Planner: Which is searched more?" description: "Is Erin Condren or The Happy Planner more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Planner brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/erin-condren-vs-happy-planner" publisher: "Brandwave" --- # Erin Condren vs The Happy Planner: Which is searched more? Is Erin Condren or The Happy Planner more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Planner brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Erin Condren and The Happy Planner - **Competitive set**: Planner brands - **Market**: Global - **Month measured**: Sep 2026 - **Erin Condren Share of Search**: 8.2% - **The Happy Planner Share of Search**: 18.1% ## Is Erin Condren or The Happy Planner more popular in search? - In September 2026, The Happy Planner had more branded searches than Erin Condren among planner brands worldwide. The Happy Planner had about 110,000 branded searches, while Erin Condren had 49,500. The Happy Planner made up 18.1% of all planner brand searches we track, and Erin Condren accounted for 8.2%. - The Happy Planner was ahead of Erin Condren in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Erin Condren’s share of searches among planner brands worldwide moved from 12.8% to 8.2%, and its estimated monthly branded searches held steady at 49.5K. - Across the 12 months ending September 2026, The Happy Planner’s share of searches among planner brands worldwide moved from 23.4% to 18.1%, and its estimated monthly branded searches moved from 90.5K to 110K. ## Top planner brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Erin Condren was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. The Happy Planner was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Erin Condren was listed before The Happy Planner in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Passion Planner | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Erin Condren | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Hobonichi | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Full Focus | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Leuchtturm1917 | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | The Happy Planner | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Panda Planner | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Blue Sky | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Day Designer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Clever Fox | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about planner brands - Asked ChatGPT "Which planner brand should I buy?": 1. Passion Planner, 2. Hobonichi, 3. Erin Condren, 4. Leuchtturm1917 - Asked ChatGPT "What are the best planner brands?": 1. Hobonichi, 2. Erin Condren, 3. Passion Planner, 4. Leuchtturm1917, 5. Full Focus, 6. The Happy Planner - Asked ChatGPT "What's the best planner for staying organised at work?": 1. Passion Planner - Searched Google, AI Overview "planner": 1. Passion Planner, 2. Erin Condren - Searched Google, AI Overview "best planner": 1. Full Focus, 2. The Happy Planner Not named in any answer: Panda Planner, Blue Sky, Day Designer and Clever Fox. Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## How did search popularity change for planner brands worldwide in September 2026? - In September 2026, The Happy Planner gained share of searches among planner brands worldwide, from 16.8% to 18.1%. - In September 2026, Erin Condren lost share of searches among planner brands worldwide, from 11.3% to 8.2%. ## Month by month | Month | Erin Condren estimated searches | Erin Condren Share of Search | Erin Condren rank | The Happy Planner estimated searches | The Happy Planner Share of Search | The Happy Planner rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.5K | 12.8% | 3 | 90.5K | 23.4% | 2 | | Nov 2025 | 74K | 14.6% | 3 | 110K | 21.7% | 2 | | Dec 2025 | 90.5K | 13.7% | 3 | 135K | 20.5% | 2 | | Jan 2026 | 60.5K | 11.3% | 3 | 110K | 20.5% | 2 | | Feb 2026 | 33.1K | 11.5% | 4 | 60.5K | 21% | 3 | | Mar 2026 | 40.5K | 12.9% | 4 | 74K | 23.6% | 3 | | Apr 2026 | 60.5K | 22% | 1 | 60.5K | 22% | 4 | | May 2026 | 60.5K | 17.8% | 3 | 90.5K | 26.6% | 2 | | Jun 2026 | 60.5K | 18.7% | 3 | 90.5K | 28% | 1 | | Jul 2026 | 74K | 19.4% | 3 | 110K | 28.8% | 1 | | Aug 2026 | 74K | 11.3% | 3 | 110K | 16.8% | 2 | | Sep 2026 | 49.5K | 8.2% | 3 | 110K | 18.1% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Erin Condren’s and The Happy Planner’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Erin Condren**: Measured on the search term “erin condren”. - **The Happy Planner**: Measured on the search term “happy planner”. - [Erin Condren profile](/demand/global-en/brands/erin-condren) - [The Happy Planner profile](/demand/global-en/brands/happy-planner) - [All planner brands worldwide](/demand/global-en/categories/planner-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Erin Condren or The Happy Planner more popular in search? In September 2026, The Happy Planner had more branded searches than Erin Condren among planner brands worldwide. The Happy Planner had about 110,000 branded searches, while Erin Condren had 49,500. The Happy Planner made up 18.1% of all planner brand searches we track, and Erin Condren accounted for 8.2%. ## Cite this page Brandwave. "Erin Condren vs The Happy Planner: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/erin-condren-vs-happy-planner This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/erin-condren-vs-happy-planner. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.