--- title: "Erickson vs Rhino USA: Which is searched more?" description: "Is Erickson or Rhino USA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ratchet straps brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/erickson-vs-rhino-usa" publisher: "Brandwave" --- # Erickson vs Rhino USA: Which is searched more? Is Erickson or Rhino USA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ratchet straps brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Erickson and Rhino USA - **Competitive set**: Ratchet straps brands - **Market**: Global - **Month measured**: Sep 2026 - **Erickson Share of Search**: 65.6% - **Rhino USA Share of Search**: 19.6% ## Is Erickson or Rhino USA more popular in search? - In September 2026, Erickson had more branded searches than Rhino USA among ratchet straps brands worldwide. Erickson had about 49,500 branded searches, while Rhino USA had 14,800. Erickson made up 65.6% of all ratchet straps brand searches we track, and Rhino USA accounted for 19.6%. - Erickson was ahead of Rhino USA in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Erickson’s share of searches among ratchet straps brands worldwide moved from 66.4% to 65.6%, and its estimated monthly branded searches held steady at 49.5K. - Across the 12 months ending September 2026, Rhino USA’s share of searches among ratchet straps brands worldwide moved from 19.9% to 19.6%, and its estimated monthly branded searches held steady at 14.8K. ## Top ratchet straps brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Rhino USA was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Erickson was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Rhino USA was listed before Erickson in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Rhino USA | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | US Cargo Control | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Ancra | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Erickson | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Mac's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about ratchet straps brands - Asked ChatGPT "Which ratchet straps brand should I buy?": 1. Rhino USA, 2. US Cargo Control, 3. Erickson - Asked ChatGPT "What are the best ratchet straps brands?": 1. Rhino USA, 2. US Cargo Control, 3. Ancra, 4. Erickson - Asked ChatGPT "What's the best ratchet straps brand for securing loads?": 1. Ancra, 2. US Cargo Control, 3. Rhino USA, 4. Erickson - Searched Google, AI Overview "heavy duty ratchet straps": named none of the brands we track - Searched Google, AI Overview "ratchet tie down straps": 1. Rhino USA Not named in any answer: Mac's. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for ratchet straps brands worldwide in September 2026? - In September 2026, Erickson gained share of searches among ratchet straps brands worldwide, from 61% to 65.6%. - In September 2026, Rhino USA lost share of searches among ratchet straps brands worldwide, from 22.3% to 19.6%. ## Month by month | Month | Erickson estimated searches | Erickson Share of Search | Erickson rank | Rhino USA estimated searches | Rhino USA Share of Search | Rhino USA rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.5K | 66.4% | 1 | 14.8K | 19.9% | 2 | | Nov 2025 | 49.5K | 49.4% | 1 | 40.5K | 40.4% | 2 | | Dec 2025 | 40.5K | 44.9% | 1 | 40.5K | 44.9% | 2 | | Jan 2026 | 40.5K | 55.9% | 1 | 22.2K | 30.7% | 2 | | Feb 2026 | 33.1K | 57.8% | 1 | 14.8K | 25.8% | 2 | | Mar 2026 | 40.5K | 58.1% | 1 | 18.1K | 26% | 2 | | Apr 2026 | 33.1K | 53.6% | 1 | 18.1K | 29.3% | 2 | | May 2026 | 33.1K | 53.6% | 1 | 18.1K | 29.3% | 2 | | Jun 2026 | 60.5K | 65.1% | 1 | 22.2K | 23.9% | 2 | | Jul 2026 | 33.1K | 56.4% | 1 | 14.8K | 25.2% | 2 | | Aug 2026 | 40.5K | 61% | 1 | 14.8K | 22.3% | 2 | | Sep 2026 | 49.5K | 65.6% | 1 | 14.8K | 19.6% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Erickson’s and Rhino USA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Erickson**: Measured on the search term “erickson”. - **Rhino USA**: Measured on the search term “rhino usa”. - [Erickson profile](/demand/global-en/brands/erickson) - [Rhino USA profile](/demand/global-en/brands/rhino-usa) - [All ratchet straps brands worldwide](/demand/global-en/categories/ratchet-straps-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Erickson or Rhino USA more popular in search? In September 2026, Erickson had more branded searches than Rhino USA among ratchet straps brands worldwide. Erickson had about 49,500 branded searches, while Rhino USA had 14,800. Erickson made up 65.6% of all ratchet straps brand searches we track, and Rhino USA accounted for 19.6%. ## Cite this page Brandwave. "Erickson vs Rhino USA: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/erickson-vs-rhino-usa This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/erickson-vs-rhino-usa. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.