---
title: "Era vs Yale: Which is more popular by branded search?"
description: "Which is more popular in search, Era or Yale? Compare estimated monthly branded-search demand and Share of Search inside the Door handle brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/era-vs-yale"
publisher: "Brandwave"
---

# Era vs Yale: Which is more popular by branded search?

Which is more popular in search, Era or Yale? Compare estimated monthly branded-search demand and Share of Search inside the Door handle brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Era and Yale
- **Competitive set**: Door handle brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Era Share of Search**: 38.6%
- **Yale Share of Search**: 3.5%

## Which is more popular in search, Era or Yale?

- In August 2026, Era had more branded searches than Yale among door handle brands worldwide. Era was estimated to have 823K branded searches compared to Yale’s 74K, and held a 38.6% Share of Search versus Yale’s 3.5%.
- Era was ahead of Yale in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Era’s estimated Share of Search among door handle brands worldwide moved from 34.3% to 38.6%, and its estimated monthly branded searches held steady at 823K.
- Across the 11 months ending August 2026, Yale’s estimated Share of Search among door handle brands worldwide moved from 2.5% to 3.5%, and its estimated monthly branded searches moved from 60.5K to 74K.

## How did search popularity change for door handle brands worldwide in August 2026?

- In August 2026, Era lost estimated Share of Search among door handle brands worldwide, from 42.9% to 38.6%.
- Estimated monthly branded searches for Yale worldwide rose 22.3% over 11 measured months, from 60.5K to 74K in August 2026.

## Month by month

| Month | Era estimated searches | Era Share of Search | Era rank | Yale estimated searches | Yale Share of Search | Yale rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 823K | 34.3% | 2 | 60.5K | 2.5% | 3 |
| Nov 2025 | 673K | 29.9% | 2 | 60.5K | 2.7% | 3 |
| Dec 2025 | 673K | 38.5% | 2 | 60.5K | 3.5% | 3 |
| Jan 2026 | 823K | 43.3% | 2 | 60.5K | 3.2% | 3 |
| Feb 2026 | 673K | 38.7% | 2 | 49.5K | 2.8% | 3 |
| Mar 2026 | 673K | 34.2% | 2 | 60.5K | 3.1% | 3 |
| Apr 2026 | 673K | 34.2% | 2 | 60.5K | 3.1% | 3 |
| May 2026 | 673K | 29.9% | 2 | 60.5K | 2.7% | 3 |
| Jun 2026 | 673K | 47.4% | 1 | 60.5K | 4.3% | 3 |
| Jul 2026 | 673K | 42.9% | 2 | 60.5K | 3.9% | 3 |
| Aug 2026 | 823K | 38.6% | 2 | 74K | 3.5% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Era’s and Yale’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Era**: Measured on the search term “era”.
- **Yale**: Measured on the search term “yale lock”.

- [Era profile](/demand/global-en/brands/era)
- [Yale profile](/demand/global-en/brands/yale)
- [All door handle brands worldwide](/demand/global-en/categories/door-handle-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Era or Yale?

In August 2026, Era had more branded searches than Yale among door handle brands worldwide. Era was estimated to have 823K branded searches compared to Yale’s 74K, and held a 38.6% Share of Search versus Yale’s 3.5%.

## Cite this page

Brandwave. "Era vs Yale: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/era-vs-yale

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/era-vs-yale. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.