---
title: "Era vs Schlage: Which is searched more?"
description: "Is Era or Schlage more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Door handle brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/era-vs-schlage"
publisher: "Brandwave"
---

# Era vs Schlage: Which is searched more?

Is Era or Schlage more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Door handle brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Era and Schlage
- **Competitive set**: Door handle brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Era Share of Search**: 0.11%
- **Schlage Share of Search**: 39.2%

## Is Era or Schlage more popular in search?

- In September 2026, Schlage had more branded searches than Era among door handle brands worldwide. Schlage had about 125,000 branded searches, while Era had 350. Schlage made up 39.2% of all door handle brand searches we track, and Era accounted for 0.11%.
- Schlage was ahead of Era in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Era’s share of searches among door handle brands worldwide held steady at 0.11%, and its estimated monthly branded searches moved from 430 to 350.
- Across the 12 months ending September 2026, Schlage’s share of searches among door handle brands worldwide moved from 37.6% to 39.2%, and its estimated monthly branded searches moved from 141K to 125K.

## How did search popularity change for door handle brands worldwide in September 2026?

- In September 2026, Schlage lost share of searches among door handle brands worldwide, from 41.2% to 39.2%.
- In September 2026, Era rose from 10th to 9th among door handle brands worldwide.

## Month by month

| Month | Era estimated searches | Era Share of Search | Era rank | Schlage estimated searches | Schlage Share of Search | Schlage rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 430 | 0.11% | 10 | 141K | 37.6% | 1 |
| Nov 2025 | 340 | 0.1% | 10 | 126K | 37.8% | 1 |
| Dec 2025 | 340 | 0.1% | 9 | 133K | 39.3% | 1 |
| Jan 2026 | 380 | 0.1% | 10 | 146K | 40.2% | 1 |
| Feb 2026 | 310 | 0.09% | 10 | 147K | 44.1% | 1 |
| Mar 2026 | 380 | 0.1% | 10 | 173K | 45.3% | 1 |
| Apr 2026 | 350 | 0.1% | 10 | 175K | 47.9% | 1 |
| May 2026 | 310 | 0.09% | 10 | 172K | 47.3% | 1 |
| Jun 2026 | 280 | 0.07% | 10 | 197K | 49.9% | 1 |
| Jul 2026 | 280 | 0.08% | 10 | 170K | 46.4% | 1 |
| Aug 2026 | 250 | 0.07% | 10 | 154K | 41.2% | 1 |
| Sep 2026 | 350 | 0.11% | 9 | 125K | 39.2% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Era’s and Schlage’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Era**: Measured on the search terms “era door” and “era door handle”, summed into one figure.
- **Schlage**: Measured on the search terms “schlage”, “schlage door handle”, “schlage door lock”, “schlage lock” and “schlage smart lock”, summed into one figure.

- [Era profile](/demand/global-en/brands/era)
- [Schlage profile](/demand/global-en/brands/schlage)
- [All door handle brands worldwide](/demand/global-en/categories/door-handle-brands): The set both shares are measured inside, 10 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Era or Schlage more popular in search?

In September 2026, Schlage had more branded searches than Era among door handle brands worldwide. Schlage had about 125,000 branded searches, while Era had 350. Schlage made up 39.2% of all door handle brand searches we track, and Era accounted for 0.11%.

## Cite this page

Brandwave. "Era vs Schlage: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/era-vs-schlage

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/era-vs-schlage. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.