---
title: "Equinox vs Kam: Which is searched more?"
description: "Which is more popular in search, Equinox or Kam? Compare estimated monthly branded-search demand and Share of Search inside the Disco lighting brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/equinox-vs-kam"
publisher: "Brandwave"
---

# Equinox vs Kam: Which is searched more?

Which is more popular in search, Equinox or Kam? Compare estimated monthly branded-search demand and Share of Search inside the Disco lighting brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Equinox and Kam
- **Competitive set**: Disco lighting brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Equinox Share of Search**: 57%
- **Kam Share of Search**: 20.9%

## Which is more popular in search, Equinox or Kam?

- In August 2026, Equinox had more branded searches than Kam among disco lighting brands worldwide. Equinox was estimated to have 673K branded searches compared to Kam’s 246K, and held a 57% Share of Search versus Kam’s 20.9%.
- Equinox was ahead of Kam in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Equinox’s estimated Share of Search among disco lighting brands worldwide moved from 54.4% to 57%, and its estimated monthly branded searches held steady at 673K.
- Across the 11 months ending August 2026, Kam’s estimated Share of Search among disco lighting brands worldwide moved from 19.9% to 20.9%, and its estimated monthly branded searches held steady at 246K.

## How did search popularity change for disco lighting brands worldwide in August 2026?

- In August 2026, Equinox gained estimated Share of Search among disco lighting brands worldwide, from 52.8% to 57%.
- In August 2026, Kam lost estimated Share of Search among disco lighting brands worldwide, from 23.6% to 20.9%.

## Month by month

| Month | Equinox estimated searches | Equinox Share of Search | Equinox rank | Kam estimated searches | Kam Share of Search | Kam rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 673K | 54.4% | 1 | 246K | 19.9% | 2 |
| Nov 2025 | 823K | 60.2% | 1 | 246K | 18% | 2 |
| Dec 2025 | 823K | 48% | 1 | 246K | 14.3% | 3 |
| Jan 2026 | 823K | 60.2% | 1 | 246K | 18% | 2 |
| Feb 2026 | 673K | 57% | 1 | 246K | 20.8% | 2 |
| Mar 2026 | 1M | 64.7% | 1 | 246K | 15.9% | 2 |
| Apr 2026 | 673K | 57% | 1 | 246K | 20.8% | 2 |
| May 2026 | 673K | 55.1% | 1 | 246K | 20.1% | 2 |
| Jun 2026 | 550K | 44.2% | 1 | 246K | 19.8% | 3 |
| Jul 2026 | 550K | 52.8% | 1 | 246K | 23.6% | 2 |
| Aug 2026 | 673K | 57% | 1 | 246K | 20.9% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Equinox’s and Kam’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Equinox**: Measured on the search term “equinox”.
- **Kam**: Measured on the search term “kam”.

- [Equinox profile](/demand/global-en/brands/equinox)
- [Kam profile](/demand/global-en/brands/kam)
- [All disco lighting brands worldwide](/demand/global-en/categories/disco-lighting-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Equinox or Kam?

In August 2026, Equinox had more branded searches than Kam among disco lighting brands worldwide. Equinox was estimated to have 673K branded searches compared to Kam’s 246K, and held a 57% Share of Search versus Kam’s 20.9%.

## Cite this page

Brandwave. "Equinox vs Kam: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/equinox-vs-kam

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/equinox-vs-kam. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.