---
title: "Equifax vs VantageScore: Which is more popular by branded search?"
description: "Which is more popular in search, Equifax or VantageScore? Compare estimated monthly branded-search demand and Share of Search inside the Credit scoring platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/equifax-vs-vantagescore"
publisher: "Brandwave"
---

# Equifax vs VantageScore: Which is more popular by branded search?

Which is more popular in search, Equifax or VantageScore? Compare estimated monthly branded-search demand and Share of Search inside the Credit scoring platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Equifax and VantageScore
- **Competitive set**: Credit scoring platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Equifax Share of Search**: 23.5%
- **VantageScore Share of Search**: 0.1%

## Which is more popular in search, Equifax or VantageScore?

- In August 2026, Equifax had more branded searches than VantageScore among credit scoring platforms worldwide. Equifax was estimated to have 1.5M branded searches compared to VantageScore’s 6.6K, and held a 23.5% Share of Search versus VantageScore’s 0.1%.
- Equifax was ahead of VantageScore in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Equifax’s estimated Share of Search among credit scoring platforms worldwide held steady at 23.5%, and its estimated monthly branded searches held steady at 1.5M.
- Across the 11 months ending August 2026, VantageScore’s estimated Share of Search among credit scoring platforms worldwide moved from 0.13% to 0.1%, and its estimated monthly branded searches moved from 8.1K to 6.6K.

## How did search popularity change for credit scoring platforms worldwide in August 2026?

- In August 2026, Equifax lost estimated Share of Search among credit scoring platforms worldwide, from 24.8% to 23.5%.
- Estimated monthly branded searches for VantageScore worldwide fell 18.5% over 11 measured months, from 8.1K to 6.6K in August 2026.

## Month by month

| Month | Equifax estimated searches | Equifax Share of Search | Equifax rank | VantageScore estimated searches | VantageScore Share of Search | VantageScore rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.5M | 23.5% | 2 | 8.1K | 0.13% | 5 |
| Nov 2025 | 1.5M | 27% | 2 | 6.6K | 0.12% | 5 |
| Dec 2025 | 1.5M | 27.3% | 2 | 5.4K | 0.1% | 5 |
| Jan 2026 | 1.5M | 23.7% | 2 | 6.6K | 0.1% | 5 |
| Feb 2026 | 1.5M | 23.7% | 2 | 5.4K | 0.09% | 5 |
| Mar 2026 | 1.8M | 27.5% | 2 | 12.1K | 0.18% | 5 |
| Apr 2026 | 1.5M | 23.5% | 2 | 9.9K | 0.16% | 5 |
| May 2026 | 1.5M | 24.6% | 2 | 8.1K | 0.13% | 5 |
| Jun 2026 | 1.5M | 24.6% | 2 | 6.6K | 0.11% | 5 |
| Jul 2026 | 1.5M | 24.8% | 2 | 6.6K | 0.11% | 5 |
| Aug 2026 | 1.5M | 23.5% | 2 | 6.6K | 0.1% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Equifax’s and VantageScore’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Equifax**: Measured on the search term “equifax”.
- **VantageScore**: Measured on the search term “vantagescore”.

- [Equifax profile](/demand/global-en/brands/equifax)
- [VantageScore profile](/demand/global-en/brands/vantagescore)
- [All credit scoring platforms worldwide](/demand/global-en/categories/credit-scoring-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Equifax or VantageScore?

In August 2026, Equifax had more branded searches than VantageScore among credit scoring platforms worldwide. Equifax was estimated to have 1.5M branded searches compared to VantageScore’s 6.6K, and held a 23.5% Share of Search versus VantageScore’s 0.1%.

## Cite this page

Brandwave. "Equifax vs VantageScore: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/equifax-vs-vantagescore

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/equifax-vs-vantagescore. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.