--- title: "Equifax vs The Credit Pros: Which is searched more?" description: "Is Equifax or The Credit Pros more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Credit repair services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/equifax-vs-the-credit-pros" publisher: "Brandwave" --- # Equifax vs The Credit Pros: Which is searched more? Is Equifax or The Credit Pros more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Credit repair services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Equifax and The Credit Pros - **Competitive set**: Credit repair services - **Market**: Global - **Month measured**: Sep 2026 - **Equifax Share of Search**: 18.5% - **The Credit Pros Share of Search**: 0.18% ## Is Equifax or The Credit Pros more popular in search? - In September 2026, Equifax had more branded searches than The Credit Pros among credit repair services worldwide. Equifax had about 1.5 million branded searches, while The Credit Pros had 14,800. Equifax made up 18.5% of all credit repair service searches we track, and The Credit Pros accounted for 0.18%. - Equifax was ahead of The Credit Pros in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Equifax’s share of searches among credit repair services worldwide moved from 15.6% to 18.5%, and its estimated monthly branded searches held steady at 1.5M. - Across the 12 months ending September 2026, The Credit Pros’ share of searches among credit repair services worldwide moved from 0.15% to 0.18%, and its estimated monthly branded searches held steady at 14.8K. ## Top credit repair services in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Equifax was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. The Credit Pros was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Equifax and The Credit Pros were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Credit Saint | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Equifax | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Experian | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | The Credit Pros | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | TransUnion | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Credit Karma | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Credit Sesame | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Lexington Law | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about credit repair services - Asked ChatGPT "Which credit repair service should I hire?": 1. Credit Saint, 2. The Credit Pros - Asked ChatGPT "What are the best credit repair services?": 1. Credit Saint, 2. The Credit Pros - Asked ChatGPT "What's the best credit repair service for a poor credit report?": 1. Credit Saint, 2. Equifax, 3. Experian, 4. TransUnion - Searched Google, AI Overview "credit repair company": 1. Credit Saint, 2. Equifax, 3. Experian, 4. TransUnion - Searched Google, AI Overview "fix credit score": 1. Equifax, 2. Experian, 3. TransUnion Not named in any answer: Credit Karma, Credit Sesame and Lexington Law. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for credit repair services worldwide in September 2026? - In September 2026, Equifax gained share of searches among credit repair services worldwide, from 15.7% to 18.5%. - In September 2026, The Credit Pros rose from 8th to 7th among credit repair services worldwide. ## Month by month | Month | Equifax estimated searches | Equifax Share of Search | Equifax rank | The Credit Pros estimated searches | The Credit Pros Share of Search | The Credit Pros rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.5M | 15.6% | 3 | 14.8K | 0.15% | 8 | | Nov 2025 | 1.5M | 17.2% | 3 | 14.8K | 0.17% | 7 | | Dec 2025 | 1.5M | 18.5% | 3 | 14.8K | 0.18% | 7 | | Jan 2026 | 1.5M | 15.7% | 3 | 14.8K | 0.15% | 8 | | Feb 2026 | 1.5M | 15.6% | 3 | 18.1K | 0.19% | 7 | | Mar 2026 | 1.8M | 17.2% | 3 | 18.1K | 0.17% | 8 | | Apr 2026 | 1.5M | 15.7% | 3 | 18.1K | 0.19% | 8 | | May 2026 | 1.5M | 16.1% | 3 | 18.1K | 0.19% | 7 | | Jun 2026 | 1.5M | 16.1% | 3 | 18.1K | 0.19% | 7 | | Jul 2026 | 1.5M | 16.1% | 3 | 18.1K | 0.19% | 7 | | Aug 2026 | 1.5M | 15.7% | 3 | 14.8K | 0.16% | 8 | | Sep 2026 | 1.5M | 18.5% | 3 | 14.8K | 0.18% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Equifax’s and The Credit Pros’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Equifax**: Measured on the search term “equifax”. - **The Credit Pros**: Measured on the search terms “credit pros” and “the credit pros”, summed into one figure. - [Equifax profile](/demand/global-en/brands/equifax) - [The Credit Pros profile](/demand/global-en/brands/the-credit-pros) - [All credit repair services worldwide](/demand/global-en/categories/credit-repair-services): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Equifax or The Credit Pros more popular in search? In September 2026, Equifax had more branded searches than The Credit Pros among credit repair services worldwide. Equifax had about 1.5 million branded searches, while The Credit Pros had 14,800. Equifax made up 18.5% of all credit repair service searches we track, and The Credit Pros accounted for 0.18%. ## Cite this page Brandwave. "Equifax vs The Credit Pros: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/equifax-vs-the-credit-pros This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/equifax-vs-the-credit-pros. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.